Bigeye is a consumer-first, data-driven audience analysis agency. We prioritize consumer needs and leverage data-driven insights to conduct comprehensive market research and profiling of your target audience. Our approach includes developing a profound understanding of your target market to ensure your offerings resonate with them in the most impactful way possible.
Connecting is Key.
Without a deep understanding of your audience’s motivations and values, your brand’s messaging and marketing campaigns may struggle to connect and achieve their desired impact.
Our expert team utilizes cutting-edge target market analysis to align your marketing strategies with your consumer’s main purchase drivers, increasing profitability and growth. Leveraging our proprietary tools and processes, we leverage primary research to gather invaluable consumer insights and interpret market nuances. This allows our team to create compelling, targeted marketing strategies that resonate with your audience, delivering exceptional results for your brand.
Using Audience Analysis to Understand Orange Auto Tag Agency’s Customers.
Orange Auto Tag Agency, the largest private tag agency in Florida, called on us to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. To completely understand the multiple audiences that use OATA’s services, we built robust user personas representing each segment.