Attracting and retaining loyal customers requires more than just a basic understanding of your primary demographic. Increase your confidence that you’re effectively targeting the right audience with audience segmentation.
Ensure You’re Targeting the Right People, in the Right Place, at the Right Time.
Investing your time, money, and effort into reaching people who lack interest in your offerings is is a costly waste of resources. To reveal potentially transformative insights, we leverage a powerful blend of primary and secondary data sources.
As your trusted audience segmentation agency, we conduct a comprehensive assessment of the common needs, interests, media consumption habits, beliefs, and purchasing tendencies of smaller subsets within your broader audience. Armed with this invaluable information, we work with you to craft and execute highly effective audience segmentation marketing strategies that yield impressive results.
Using Audience Segmentation to Understand Orange Auto Tag Agency’s Customers
Orange Auto Tag Agency, the largest private tag agency in Florida, called on an experienced marketing segmentation agency to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. To completely understand the multiple audiences that use OATA’s services, we built robust user personas representing each segment.