What do prospects want from your company and your offerings? Successful businesses work with a consumer insights company to find out. Use what you know about prospects to turn them into customers.
Why Do I Need to Hire a Consumer Insights Agency?
What interests your target buyers? How do they react to new product or service offerings? Do purchase incentives work with them? What kinds of messages are they most attentive to? Understanding your audiences’ attitudes toward products and brands, as well as their media and purchasing behaviors, enables us to surface consumer insights: nuggets of data-driven, evidence-based certainty.
As a consumer insights company, Bigeye’s in-house research services include designing and programming quantitative surveys, facilitating qualitative focus groups and in-depth interviews online and in real life, moderating online communities, and analyzing digital and real-world customer experiences. By blending different types of attitudinal and behavioral analysis, we tap into your target audience’s mindset and provide the actionable consumer insights you need to make well-informed decisions about your offerings and how best to market them.
Relying on Consumer Insights to Understand Orange Auto Tag Agency’s Customers
Orange Auto Tag Agency, the largest private tag agency in Florida, called on an experienced consumer insights agency to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. To completely understand the multiple audiences that use OATA’s services, we studied each unique segment and built a value-driven campaign that solves every customer’s problem.