Why Do I Need to Understand My Consumer’s Purchase Journey?
Do you know when your customers first discover your brand and the steps they take to complete a goal or purchase? Are you having trouble closing deals? Consumer Journey Mapping will understand the reality of customers’ current interactions with your brand and eliminate points of frustration.
By surfacing user frustrations, consumer journey mapping enables us to brainstorm solutions to address the most common pain points. Our insights lead to optimizations that our team leverages when choosing when, how, and where to reach out to your audiences. Raising brand awareness in certain journey stages can drive powerful results. Depending on your unique selling propositions and how they reson
Using Consumer Journey Mapping to Improve Orange Auto Tag Agency’s Touchpoints
Orange Auto Tag Agency, the largest private tag agency in Florida, called on us to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. As part of the discovery process, we studied how OATA’s different customers use their services to find and solve points of frustration and improve the overall customer experience.