Consumers like brands with personality. Work with a persona development agency that understands your consumers to build strong consumer relationships.
What is Persona Development? Why Do I Need It?
People don’t connect with a product or storefront. They’re looking for a more personal interaction. Through the persona customer journey, our team crafts a fully realized brand personality that allows your consumers to develop deep relationships with your brand. It’s relationships like these that drive the audience loyalty and advocacy that builds your business and accelerates company growth.
Creating marketing personas that resonate with your consumers takes a deep understanding of their purchase drivers and your mission. Our creative experts study what matters to your consumers to create a brand personality that perfectly melds your core drivers with the purchasing motivators of your target market. As your persona development agency, we craft your branding to inspire consumer engagement, loyalty, and advocacy.
Creating and Launching a New Plant-Powered Skincare Brand
Luma & Leaf is a new Direct to Consumer skincare brand that leverages the best in clean, plant-powered active ingredients to provide gentle and effective solutions that restore skin to its most healthy and luminous state. To break out in the crowded skincare market, we launched a fun and playful brand persona that communicates our core belief that everyone deserves to look and feel their best.