As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff.
The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our Florida marketing agency’s blood, sweat and tears.
1. Putting a site wide search box can offer you great insight as to what people are trying to find when they come to your site, as you can track these searches through Google Analytics. If you run a blog, capitalize on this by producing content in accordance with what you find.
2. Only 9% of U.S. small and medium-sized businesses are optimized for mobile. This is true even though 34% of Americans admit that their cell phones are the primary device they use for going online, and smartphones and tablets accounted for more than 15% of all ecommerce sales in 2013. That number also fails to take into account the large number of people who browsed ecommerce sites from their phones or tablets but waited until they were at a computer or retail location to make purchases. Some experts estimate failure to optimize for mobile may cost these businesses, on average, $40,000 to $60,000 per year.
3. There are dozens of tools to use to determine how well your site functions and to identify problem areas. Try keying your site domain name into http://nibbler.silktide.com/ to see how it stacks up.
4. Maintaining an active Google+ site makes it more likely that your brand page will stand out on search engines. Moz reports that a URL’s number of +1s is highly correlated with its ranking in search. While Google claims +1s aren’t directly tied to search rankings, each +1 creates a link back to the post, which increases a site’s number of inbound links. These inbound links are one of the factors search engine algorithms use to determine the credibility of a site.
5. According to Experian (via Salesforce), $44.25 is the ROI for every $1 spent on email marketing. Even in spite of this, only 11% of emails are optimized for mobile. [quote]Many ecommerce sites don’t even collect emails.[/quote] To get the most out of collecting emails, implement a highly visible, yet non-intrusive email submission form front and center on your homepage.
6. More Facebook page likes doesn’t necessary mean better business for your company. What’s most important is the quality of the follower. Having lots of low-quality followers could actually be detrimental to your brand. Don’t believe it? Check out this article and pay special attention to the video from Veritasim. We’ve actually seen significant success for some brands with Facebook Ads, so take the experiments with a grain of salt.
Interested in learning more? Contact us today to start the conversation!