Why replacing the last click model is imperative for all brands

3.14.2019

The last click attribution model isn’t just antiquated in today’s advertising and marketing world — it’s been outmoded for years. In order to remain competitive, brands that have not kept pace...

  • Want to convert like never before? Then start thinking small

    3.13.2019

    It’s natural for businesses to focus on things like product purchases. Yet these “big conversions” only paint part of the overall picture. If you’re looking to better understand your audience, it’s also important to focus …

  • Want a great ad campaign? Deliver an out-of-home experience

    3.12.2019

    Three billboards inside Orlando, Florida. Sounds like an Oscar-nominated film, right? In reality, it’s a simple and underused advertising strategy that can deliver serious results. By working with a top local media buying agency, businesses can …

  • The “do’s” and “don’ts” of marketing to gamers

    3.11.2019

    Pop quiz: How familiar are you with Discord, Twitch, and Fortnite? If your answer is “not very,” you’re probably not in a strong position to market to the gaming community. That’s a significant loss, as gaming has long transcended …

  • Dramatically improve your content marketing strategy in 4 steps

    3.10.2019

    There’s no doubt that content marketing is a critically important differentiator for businesses. The industry is experiencing explosive growth, and top content marketing agencies are busier than ever. Yet many organizations remain dissatisfied …

  • Creative and media under one roof: The agency model of the future

    3.9.2019

    Creative and media went their separate ways more than 30 years ago, when big New York agencies determined they could charge clients more money for distinct services. Today, however, we’re seeing a reversal of that trend: Large industry holding …

  • Why increased sales and conversions begin with Z

    2.18.2019

    If you’re seeking more conversions (and who isn’t?), there’s good news: By partnering with a top media planning agency, you can develop a new, personalization-based strategy that targets perhaps the most important demographic in …

  • Struggling for good content? Consider the UGC technique

    2.18.2019

    It’s a fact of life that creative brand consulting firms are always in need of fresh and compelling content. Unfortunately, they often struggle to meet these demands. That’s because it typically requires time, talent and money to generate high-quality …

  • Simple yet breathtakingly beautiful video ads is all it takes

    2.18.2019

    At this point, we’ve all heard countless messages about the critical role video plays in a modern marketing strategy. Yet we’re still surrounded by video content that’s flat, un-engaging and uninspiring. Many brands understand the …

  • How brands are winning over customers by being genuinely authentic

    2.18.2019

    You don’t need to run a branding agency to understand that consumers crave authenticity. Given that most of us are continually bombarded with advertising and marketing, it’s natural that we seek messages that connect on something deeper …

  • Hey Alexa, why is NLP revolutionizing marketing?

    2.18.2019

    Remember the first iteration of Siri on the iPhone 4s? She was charming but clunky – and ended up being more of a curiosity rather than a real voice assistant. Today, however, Amazon Alexa and Google Assistant are both powerful and deeply …

  • Understanding the intricacies of rebranding: Slack’s logo refresh

    2.6.2019

    Slack is a corporate collaboration interface. It’s been incredibly successful, growing into an $8 billion company with 8 million daily users in just over 5 years, and now it’s going public. To be more appealing to prospective investors they’ve …

  • The art and science behind landing pages that convert

    1.24.2019

    If you were running a brick and mortar business, you wouldn’t put extremely uncomfortable chairs in the lobby, or decorate in a manner that recalls the local DMV. Customers would quickly tire of their surroundings and depart. Yet many businesses …