Next gen TV trends and how they can impact your brand

5.12.2019

Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new life into the aging medium. So now we answer the first question, what...

  • Why digital marketing drives revenue in the multifamily industry

    5.11.2019

    The multifamily industry has long used traditional advertising and marketing approaches to drive revenue through local TV, brochures, etc. Yet as the industry changes to adapt to larger societal changes, these legacy approaches need to play a more …

  • What drones can teach marketers about knowing their audience

    5.10.2019

    Any great audience segmentation consultant will tell you it’s essential to know your market. Yet the real challenge often comes next: How do you make your brand stand out to your audience in a cluttered advertising landscape? Given how fractured …

  • What cheap coffee, stolen grease, and great explainer videos have in common

    5.9.2019

    Generating compelling marketing concepts is any creative agency’s meat and potatoes. However, even after you’ve had a creative epiphany, you still need to figure out the best way to spread your message. For many brands, that means a well-executed …

  • Want effective property management marketing? Mind your P’s & C’s

    5.8.2019

    Social media moves fast — so it’s critical to stay up to date with the most innovative new ideas. The recent Multifamily Social Media Summit gave property management professionals the perfect opportunity to exchange such ideas and ruminate …

  • The consumer experience: brands overpromise and under-deliver

    5.7.2019

    You don’t have to run a brand strategy agency to understand the importance of the customer experience. Creating a personal connection with audiences through meaningful experiences is the gold standard of modern marketing and its value is repeated …

  • Shoppable search and Instagram checkout: What brands need to know

    5.6.2019

    Retailers and consumers take note: Google and Instagram are determined to radically simplify the buyer’s journey. Elegant simplicity is one of the highest aims of user experience, and both Google and Instagram are making moves to simplify and …

  • Precision and reach: Why streaming TV is a powerful weapon for DTC brands

    5.5.2019

    When it comes to advertising and marketing, Direct to Consumer (DTC) brands is best known for sponsored social media posts and banner ads. This makes perfect sense, given their low overhead and brand-focused business model. Yet many of these brands …

  • Senior living communities connect with Baby Boomers through digital

    5.4.2019

    The Baby Boomers created the counterculture — and our modern conception of youth culture along with it. One of the generation’s biggest bands, The Who, memorably sang the line “I hope I die before I get old.” Yet age comes …

  • How Pier 1 increased consumer response through data strategy

    5.3.2019

    Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing …

  • How can small banks compete against large banks? Supercharged SEO

    5.2.2019

    The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they …

  • How to build trust through community bank marketing

    4.21.2019

    Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it isn’t. Effective branding gains attention and keeps it; just like it does in …

  • How to effectively optimize your credit union marketing

    4.20.2019

    Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every person with an account at a credit union is, in part, an owner. …