Why great marketing means thinking outside the (sandwich) box

1.23.2019

There’s no denying that subscription services are hot. You can now have razors, meal kits and even a curated selection of candy from across the globe delivered to your door,...

  • Warning: This blog post may lead to cuteness overload

    1.22.2019

    Any good brand development company knows that emotional resonance is one of the keys to great advertising. If you can move someone emotionally, there’s an excellent chance you’ll be moving some product soon afterward. Obviously, not all …

  • What struggling brands have in common with week-old croissants

    1.21.2019

    Human relationships are fairly predictable. First, we fall in love. We can’t wait to tell everyone, both online and off. After a few years, the magic fades and we start exploring our options. Of course, we’re not talking about relationships …

  • The secret to brand placement? Location, location, location.

    1.18.2019

    What does selling real estate and using media to sell your brand have in common? It’s all about one thing: Location, location, location. You don’t have to work for a top media buying agency to understand that context is critical when …

  • Digital marketing agency deep dive on Instagram’s recent “bug”

    1.5.2019

    You don’t have to work for a digital marketing agency to remember the chaos that ensued after Snapchat redesigned its platform. Prominent influencers reacted in horror, slamming Snapchat’s new look and feel. Daily users began departing …

  • Top Florida advertising agency protecting children from predators

    12.27.2018

    Mobile technology sometimes gets a bad rap from parents, who are (perhaps rightfully) concerned about over-exposure to screen time. Yet thanks to a new app developed by a Florida state law enforcement agency, mobile technology is helping to protect …

  • Why Alexa skill programming allows for safe library use

    12.24.2018

    She can tell you a story, call you an Uber and give you a delicious dinner recipe — and do it all in a British accent if you like. Thanks to Alexa skill programming, there seems to be no limit to what our favorite digital assistant can do. …

  • How brand strategy firms respond to people un-friending Facebook

    12.23.2018

    Whether you’re a top brand strategy firm — or merely a casual social media user — you’ve probably noticed that young people are un-friending Facebook in droves in favor of Instagram and other platforms. The statistics are enough …

  • Mobile app marketing agency: A game changer for your brand

    12.21.2018

    If your business isn’t devoting resources to in-app advertising, you should take note of the following number: 77% of brands have asked their media or mobile app marketing agency to make an investment in this category. And, frankly, we believe …

  • Politics affect sales according to influencer marketing agencies

    12.20.2018

    Brands and influencers have long exercised great caution when dealing with anything falling into the categories of sex, politics, and religion. Yet times are quickly changing. This election season saw public figures such as Oprah and Taylor Swift …

  • Why digital marketing agencies encourage the use of Pinterest

    12.18.2018

    While Facebook and Google have long been the twin titans for any digital marketing agency, savvy marketers know that size and reach aren’t everything. In terms of selling products and services, a small — yet inspired and motivated — …

  • How a brand development company can help you with the impossible

    12.17.2018

    If a brand development company can make voting fashionable, then anything is possible. It might seem like a stretch, but some of the best minds in branding are on that very mission. Though doing your civic duty is critically important for democracy, …

  • Five Marketing Tactics to Drive More Profit for Your Business

    12.16.2018

    If you’re the owner of a small to mid-sized business in Florida, you’ve probably thought deeply about how to make your enterprise more profitable. In most cases, this can be accomplished one of three ways: You can improve or expand your …