3 reasons you should be using direct to consumer advertising

Today’s marketplace focuses on strong consumer relationships and with to DTC advertising you can craft genuine conversations that build loyalty.

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There’s a lot more to direct to consumer advertising than most realize, agencies and clients alike don’t always understand its scope. DTC, or D2C, stands for direct to consumer and refers to any communication that goes from a brand to the user or buyer specifically. A one-to-one communication with no middleman. Which sounds pretty simple but covers quite a bit, including direct mailers, social media, brand and voice apps, native advertising, and plenty more.

Here are 3 of the top reasons you should be utilizing DTC:

1. Control the perceptions of your brand

Brands are only as strong as their storytelling. When consumers don’t know, believe, or understand your narrative they make up their own. Leveraging the power of direct to consumer marketing, your brand can take full control of your narrative telling your consumers your story directly to get them engaged, listening, and interacting. The more you can inspire your target market to get involved with your brand, the more invested they’ll be in your services. It’s not really your company’s products or services that keep consumers coming back, it’s strong branding and spellbinding storytelling that turns customers into true brand advocates.

While direct to consumer strategy is all about direct communication, it’s important to know what you want to say and how best to say it. There are tons of channels for DTC and choosing the ones that will draw in the correct audience is just as integral as the communication itself. Get in touch with strategy and content experts before deciding on any specific execution. As these words will come directly from your brand they will be seen as an honest representation of your company, so they need to reliably strike the right cord.

2. Cut costs while growing your consumer base

The efficiency that comes with DTC strategies stems from the funds you keep by cutting down on middlemen. While cutting costs is a great goal, DTC would still be a waste of resources if it’s not effective. The impact of your D2C marketing, another term for direct to consumer advertising concepts, will be determined by the quality of the content and channel. For instance, if your brand is communicating through an app then the user experience needs to be just as strong as the content. The program is representing you and the consumer learn more from experience than from content.

Build out your D2C marketing strategy with an advertising agency that understands the intricacies of app development and marketing to reach your goals without wasting time or resources. Streamlining your communications is only useful when those communications are what your consumers want to hear served in a way that will make them listen.

3. Instantly update your narrative as trends shift

Having direct control over your band’s communications gives you unique speed when it’s time to make a change. Consumers and cultures are ever-changing so your content needs to be as well. When looking at native advertising DTC channels such as social media, you can shift the perceptions of your entire audience over just a few weeks utilizing crafted strategic posts. When your communications are controlled by you, shifts and swerves are well within reach; so is direct interaction.

Through strategic interactions with your consumers, you can learn about them as much as they’ll learn about your brand. As your communicators begin to genuinely understand the target market, they’ll be able to tweak your approach better and connect more effectively. For all this to work you’ll need skilled communicators in charge of your DTC communications, to monitor and adjust messaging in real-time.

The takeaway

Direct to consumer advertising has a great deal to offer brands that effectively use it. Leveraging effective strategy, well-executed content, and a deep understanding of their audience, direct to consumer brands can drive incredible profits and build loyalty.

Correctly managing all the variables at hand takes a lot of strategic skill and industry understanding. Being a full-service agency with a strategic center that deeply understands audiences and how to best position brands to appeal to them. When you’re ready to build effective consumer relationships through DTC marketing, Let’s connect.

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