Did you know that copywriting services can increase your team’s productivity and boost your speed to market? We’re always surprised when our clients tell us they never considered hiring copywriting services because they are a fantastic way to maintain and accelerate work with your creative agency partner.
In another blog post, we discuss the pros and cons of hiring an agency versus a freelance writer to tackle your content marketing needs. Most people opt to begin their content marketing journey with an agency and then use freelance writing services as a form of content maintenance strategy to keep their work on track.
Whether your creative agency orchestrates your copywriting services, or you hire a freelance writer directly, you’ll enjoy these three great benefits of outsourcing your copywriting needs.
1. STOP TALKING ABOUT THAT NEW PROJECT AND START DOING IT
We know you’re going to leave your 2017 brainstorming sessions with tons of great ideas. And we know that translating those amazing ideas into reality can sometimes take a little extra effort or get lost in the shuffle, especially at the beginning of the year when Q1 goals are full speed ahead. Using copywriting services can help get a project into market that might otherwise get stuck in the brainstorming or “blue sky” phase. One of the biggest challenges employees face when executing new ideas is simply a lack of time … and content marketing – when done right (or we should say write) – can be time consuming. Empower your employees to make their most innovative ideas a reality by partnering with a copywriting services team. This year, your brainstorming sessions can be more than just wishful thinking.
2. LET YOUR BUDGET BE YOUR GUIDE
There are many reasons you might choose to scale back your budget. Some, we know, are more difficult than others. Whether you’re simply trying to tighten your margins or you’re downsizing during moments of seasonality, copywriting services give you the freedom to scale your staff to your exact needs. You’ll never be paying more or less than you need when you use copywriting services because most agencies and freelancers can build a “pay to play” model to support your content writing needs. You can expect great, high-quality work without compromising your budget or your staffing and HR plan.
3. INCREASE QUALITY WITH COPYWRITING SERVICES
Shh, we won’t tell anyone… but we know that sometimes you just need to hire a professional. Your team may shine at many things – but if copywriting isn’t one of them, don’t sweat it. Copywriting services can elevate the quality of your content marketing efforts without a huge increase in budget or manpower. Your staff might even be a little relieved to take those duties off their plates.
All write, that’s what we’re talking about! Those are some pretty amazing reasons to take the plunge and try copywriting services. We’re confident that you won’t be disappointed. Click here to learn about some of the ways our clients have used content writing services to accelerate their work and take their marketing plans to the next level. Contact us to get started on yours right away.Back to Thinking