How to incorporate drone video into your social media content

Once purely a military-grade product, drones are now used widely for everything from local search and rescue operations to skydiving and other forms of recreations.

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Drones, with their incredible precision and flexibility, can offer truly astonishing bird’s eye views. Reduced costs have also put them within the budgetary range of virtually any business. DJI — the largest manufacturer in the consumer drone market — sells commercial-grade products for less than $500. Less full-featured products can be purchased for significantly less.

Incorporating drone video into your offerings

We’ve discussed how drone footage attracts the eye and commands attention. So how does one incorporate it into social platforms? After you’ve decided which hardware product is right for you, it all comes down to creative execution.

For example, if you’re in the business of selling homes, you might use a drone to take aerial photography of certain neighborhoods. A travel agency might use drone footage to the same effect, highlighting hotspots and amenities. If you’re not in a business that lends itself to drone footage, you can still use a drone to record employees engaging in activities such as hiking, mountain climbing, running a marathon or anything else.

Drones have the ability to make even routing activities appear striking, thanks to the unusual angles they provide. If used to good effect, they can make a social feed much more dynamic and engaging.

The takeaway

As drone technology has become more available, the use of aerial camera footage has become a social media differentiator. As drones continue to evolve, the content they create will become even more compelling. If you aren’t considering incorporating drone footage already, we urge you to do so.

For more information on how to utilize drones in your video production, contact our team today!

 

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