People who are interested enough in your products or services to sign up to receive your emails are often just one small step from becoming customers (if they aren’t already). Consequently, the size of your email subscription list is a good measure of your marketing success. Is it the only measure? No… quality counts, too. But (email list) size does matter!
How can you grow that list? One of the best ways is to take advantage of brand messaging services from an experienced agency to ensure you’re saying what prospects want to hear.
Strategies for increasing your email subscriptions
Use these seven proven brand messaging services tips to add depth to your email subscription list.
1. Be likable
Sounds like something your grade school teacher would tell you, right? But it matters in business, too. With all the marketing chatter out there, people are much more likely to read something from a company whose messaging is friendly and appealing.
2. Keep it concise
Consumers today have lots of demands on their time. The more quickly and concisely you can express yourself the better. Some companies think that as long as all the important stuff is in the first paragraph or two, it doesn’t matter how long an email is. This is not the case at all! Think about it… how often have you opened a marketing email, seen that it was multiple paragraphs of text, and immediately deleted it? (Lots of hands are going up on our side!)
3. Make the benefit of reading obvious
Again, consumers don’t have a lot of time. The more quickly you get to the specifics of “why you should read this” part, the more likely they are to sign up.
4. Tease future emails
In some cases, the information a prospect has received from you may not be of value to them. But, some of the topics you have planned for future emails will be. A “preview of coming attractions” may just be the nudge they need to add their name to your list.
5. Entice readers with subscriber-only benefits
Whether it’s helpful information like white papers and case studies, or coupons for significant savings on products and services, consumers are more eager to share their contact information if there’s something in it for them.
6. Share “social proof”
How have other subscribers benefitted from their email subscription? Sharing their stories can encourage people who are on the fence to sign up.
7. Create serial messaging
If the material you want to share is too long for one email, spread it out over two or three emails. The desire to see the next installment is a great incentive for signing up. Just be clear at the start of each email that it is “1 of 3” for example.
Not only do expert brand messaging services help you grow your email list, they help you communicate more effectively and more profitably with your audience in general. Contact our team today to get details on our full range of services, from digital to branding and more.Back to Thinking