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Roadmap to Content Marketing

By: BIGEYE Posted on August 15, 2016

 

Why content marketing?

  • 78% of CMOs think custom content is the future of marketing
  • 70% of consumers prefer to learn about companies through articles, and 80% of business decision makers prefer to get information about a prospective purchase from articles
  • Content marketing costs 62% less than traditional marketing and generates about 3x more leads
  • Flat tire – 70% of marketers lack consistency and strategy

 

Get on the road!

3 steps to get in the driver’s seat of your content marketing

  1. Bring the Map – Define and document your strategy
  • 61% of the most effective B2B marketers meet daily or weekly with their content marketing team
  • Percentage of B2B marketers with a content strategy
  • 32% – Yes, undocumented
  • 48% – Yes, undocumented
  • 16% – No
  • 4% – Unsure

2. Choose the Right Destination – Know your audience

  • Using buyer personas in an email campaign doubled open rates 2x and click-through rates 5x
  • Behaviorally targeted ads are twice as effective
  • Marketing personas made websites more effective and easier to use
  • 73% of online consumers lose interest with unrelated content
  • 4 is the average number of audiences to target
  • 61% of consumers say custom content is more effective and increases buying
  • Personalized subject lines are 22.2% more likely to be opened

3. Pack Well – Create killer content on the right platforms

  • 15 blog posts per month equals 1200 new leads per month
  • 82% of marketers who blog see positive ROI for their inbound marketing
  • Long-form content (over 1,500 words) is shared more often
  • Having at least one image in your blog post results in 64.9% more Facebook shares and 20.36% more Twitter shares

Most effective B2B content marketing tactics:

75% – In-Person Events

66% – Webinars/Webcasts

65% – Case Studies

63% – White Papers

62% – Videos

61% – Research Reports

60% – eNewsletters

59% – Blogs

58% – Infographics

58% – Online Presentations

 

Success!

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