Generating compelling marketing concepts is any creative agency’s meat and potatoes. However, even after you’ve had a creative epiphany, you still need to figure out the best way to spread your message. For many brands, that means a well-executed explainer video created by a top motion graphics design company.
For inspiration, look no further than Burger King.
A whopper of an idea
Burger King’s been all over the news in recent weeks. First, a Virginia man was caught using a siphon and a 1,600 gallon tank to steal massive amounts of used Whopper grease from his local Burger King franchises.
This viral crime occurred just days after Burger King debuted its Impossible Whopper, a plant-based burger that has drawn national acclaim for its uncanny similarity to beef.
Yet for those in the marketing world, a third recent story proved even more interesting: Burger King’s first foray into subscription coffee.
As any venture capitalist would tell you, subscription plays are sizzling at the moment. Name a product category, and there are multiple brands ready to deliver their take on it for a monthly fee.
Burger King capitalized on this trend by announcing a new promotion that allows anyone to purchase a month-long subscription to Burger King coffee for the price of one Starbucks latte ($5).
There were, of course, some exclusions: Only one coffee per day, and no iced coffee, specialty coffee or other fancy java concoctions. Strictly black coffee with cream and sugar.
Despite these limitations, the campaign garnered plenty of notice, including national media coverage and lots of social media buzz. That’s hardly surprising, given the burger purveyor’s reputation for being a savvy social media operator — and a skilled creator of slightly salty explainer videos made by their motion graphics design company.
Double espresso shots fired
Burger King’s clever take on the subscription model was supported by an explainer video distributed across the company’s social media accounts. The video gave viewers step by step instructions for signing up for $5 coffee, delivered over a blurting synth line punctuated with retro handclaps.
The video did an excellent job illustrating the ease by which consumers can earn discounted coffee — download an app, sign up, click a button to redeem and head to your local Burger King. The explainer video sealed the deal by taking a couple of pointed shots at Starbucks (“you don’t have to speak Italian to order BK coffee” and “we won’t misspell your name”).”
By creating this explainer video, Burger King accomplished a few important things: It explained the campaign’s value proposition (a month of coffee for less than a latte), it drove more signups for the BK app (driving digital engagement) and it entertained its target audience while calling out a rival.
BK coffee might not be bold — but their marketing strategy & motion graphics design company certainly is.
Looking for a great motion graphic design company? Then “have it your way”
At BIGEYE, we believe that stellar motion graphic design can play a critical role in supporting your marketing campaign’s goals. If you’re looking to jumpstart your brand strategy efforts, we’d love to take you out for coffee and a conversation. Give us a holler when your ready!Back to Thinking