If you are looking for the very best video production services for the money, pay close attention to these five essential tips.
In today’s media-saturated consumer marketplace, no one can dispute the awesome power of an effective video marketing campaign. But if you truly want to stand out from your closest competitors (or even if you simply want to ensure that your next video advertisement is a benefit and not a liability), you have to secure the services of an outstanding video production company.
So how can you be sure that you are working with one of the top video production companies in the business? Here are five key guidelines that can help you choose the very best video production services for your company and its particular needs.
1. Don’t be fooled by a demo reel.
Both the Business 2 Community online platform and Entrepreneur magazine warn against putting too much stock in the demo real of any given production company. In fact, devaluing or disregarding the highly persuasive but often misleading demo real ranks high among many authorities’ leading video production company search tips.
Consider the length of the average demo reel. Can a minute or two of video really provide an accurate picture of the overall quality of any company’s total content output?
While a demo reel can certainly give you a peek into the ultimate potential of a specific production house, you simply can’t equate a company’s ability to release a compelling demo reel with an ability to meet your specific video marketing needs. It may be fine to eliminate video production houses with poor demo reels, but don’t let a good demo real dazzle you into a bad decision.
2. Evaluate recent projects.
As an alternative to the video production demo reel, take a close look at the recent projects of any video production companies under consideration. Although these won’t always be readily available on official company websites (website updates can be time-consuming and expensive), most video production companies post links to their most recent work on their various social media sites.
However you access it, the most recent work of any video production company will give you a good idea of the equipment, talent, and level of quality that company will bring to your project. Can’t find any recent projects for a particular company? Perhaps you should choose another!
3. Find a video production company that is right for your audience.
Consider the disparate consumer bases of companies such as Louis Vuitton and Quaker Oats. Although there is certainly a demographic overlap between the target audiences of these two companies, their core customers are obviously quite different.
Like any other organization, each video production company comes with its own unique set of values, approaches, and stylistic strengths. Part of your job, when searching for a video production company, is to find one that is capable of producing content that will resonate with your existing customer base and your prospective target audience.
4. Prioritize value over cost.
On its Trends and Insights blog, American Express warns that “cheap video comes at a premium.” Business 2 Community echoes this sentiment, declaring, “you really do get what you pay for.”
Although you want to be sure that you are getting quality services for your dollar, you must realize that professionals who command higher rates are able to do so because they are highly confident in their abilities, their equipment, their processes, and their final product. Just make sure that you get an itemized bill so you can see exactly where your money is going.
5. Consider a marketing agency that offers video production as part of a comprehensive marketing package.
The greatest marketing video or advertising spot in the world will fail to make an impact if you don’t know what to do with it after it is in the can. To seamlessly incorporate your video content into a larger marketing campaign and to truly leverage its persuasive appeal, consider contracting with a full-service marketing firm that offers video production as part of a broad spectrum of services.
Of course, the overall quality and relevance of a video production company must remain your paramount concern. Don’t accept an amateurish video just to sign a comprehensive deal with a big “one stop shop” agency.
For more information
If you want to learn more about the characteristics that define a truly outstanding video production company, contact the comprehensive marketing agency Bigeye today. In addition to our considerable expertise in video production, Bigeye’s team of forward-thinking marketing can lead your organization in all aspects of modern-day marketing.
