As a Shopify development agency, we develop and enhance Shopify eCommerce stores for our DTC clients. Plugins give us an efficient way to customize our clients’ experiences and those of their customers. This customization translates into increased revenue and efficiency, equaling greater profits.
Shopify plugins make it easy for us to fully customize eCommerce websites for our clients, depending on their specific needs. They also give us the tools we need to easily implement new features that keep customers engaged with the brands. No matter what solution we’re searching for, we can typically find an app that does exactly what we need it to, which in turn cuts down the development time.”Jenna Radomsky, Bigeye Digital Project Manager
Five essential Shopify plugins for eCommerce stores
Thousands of plugins can integrate with Shopify. That offers store owners plenty of choices. On the other hand, new eCommerce store builders may feel somewhat overwhelmed by all of the options.
Our eCommerce marketing agency gained experience with dozens of Shopify plugins to serve the unique needs of an array of clients. While our clients offer a variety of products and business models, they all have common goals of increasing profits, improving efficiency, and earning more profit.
We find ourselves frequently returning to many of the same trusted plugins to help clients meet their goals. That’s why we commonly suggest a handful of plugins to almost everybody.
Enjoy a brief introduction to our top five eCommerce plugins for DTC Shopify sites:
This email-collection plugin helps build subscription lists. In turn, eCommerce sites can send messages with order updates, upcoming sales, and new product announcements.
Klayvio allows audience segmentation and works with text messaging and email. For instance, it could send out a message through text or email about a sale on end tables to customers who have recently purchased a sofa.
What shopper doesn’t love free gifts? What marketing manager wouldn’t appreciate increasing customer order value?
With this plugin, eCommerce sites can encourage larger sales by offering free gifts based upon the total value of purchases in a shopping cart. Users can also select free gifts to enhance specific product purchases. For example, a shoe store might offer a free package of socks or upgraded shoelaces with the purchase of new running shoes.
Today’s customers look for user reviews to help with purchasing decisions. Yotpo can collect and display user reviews with images. Shopify recommends adding reviews to product pages because almost 95 percent of their own customers read them before buying.
Both buyers and search engines appreciate this kind of high-quality content. Plus, Yotpo lets website managers organize the reviews into attractive galleries that can add a social media experience to an eCommerce site.
Paywhirl gives eCommerce sites the ability to offer more purchasing options. Some examples include payment plans, subscriptions, and pre-orders. Offering customers more flexibility provides a competitive edge over competitors that neglect to give customers options.
For instance, BusinessWire recently reported that subscription revenues have increased over 400 percent in the past decade. According to surveys, customers like subscriptions that help them save money and provide them with convenience.
If customers only sell on Shopify or also accept orders from other channels, ShipStation keeps shipping organized and ensures customers and customer service can view their tracking codes. Some highlights of ShipStation features include:
- The plugin can import orders from multiple channels, like Shopify, Amazon, or even a CRM.
- Automation and scan-based workflows manage orders to ensure timely fulfillment.
- The software can compare rates from various carriers and then print labels one at a time or in batches.
- After the order ships, ShipStation sends tracking info to sales channels and customers.
Why consider these five Shopify plugins for a DTC eCommerce site?
As a DTC marketing agency, we do more than consult with our clients about external advertising and marketing. While site promotion matters, it can only bring people to the eCommerce site. The experience an eCommerce site offers visitors will close sales.
Besides making business sites more useful for customers, these plugins also make sales management more efficient. As sales increase, a more efficient website will help widen profit margins even more.
As a Shopify development agency, we work hard to design eCommerce sites that generate more revenue and lower operating costs. That’s how we bring value to clients and why they return to us as often as we return to these trusted plugins.