In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies and marketing philosophies leaves consumers stuck between two extremes.
On one side of the spectrum, you have traditional agencies that cling to what is safe and commonplace in marketing, such as print, billboards, radio, newspaper, TV and direct mail. Some traditional agencies think along the lines of, “print isn’t going anywhere,” and “social media is just a phase.” Although overhead costs may be a bit of a burden, the vast visibility of these marketing mediums has been proven reliable and successful.
On the other side of the spectrum, you’ve got modern-day digital agencies pushing Web, video, mobile apps, social media, QR codes, SEO and other non-traditional forms of advertising. These agencies live by the latest and greatest trends and stick with edgy, innovative marketing concepts. With a “print is dead” mentality, these agencies tend to focus on the next big thing on the marketing horizon.
Like most things in life, the truth lies somewhere in the middle. Print is not dead and social media is not just a phase. It’s not about utilizing one or the other. It’s about integrating these mediums together. Weave your social media platforms into your print pieces, and vice versa. Your billboard’s call to action can be to visit your robust website for more information. And your business cards can don a QR code that links to an innovative video explaining your company’s philosophy. These types of collaborative marketing initiatives can work together to provide greater brand awareness and, ultimately, ROI.
When shopping for an agency, make sure you find one that sees the big marketing picture. You shouldn’t have to pick a side. Instead, pick an agency that is on yours. BIGEYE seamlessly integrates digital and traditional marketing initiatives into one big picture, your big picture. Give us a call at 407.839.8599 or contact us here to get started.