Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?”
Well, more often than not, video can be a great idea for your brand, and with all the digital video production equipment out there, it doesn’t have to be expensive. Of course, there’s going to be a difference in quality between a Superbowl Ad and a short Vine that you post on Twitter, but if you’re creative enough — and I’m sure you are — there are fun and interesting ways to create engaging video content with just a laptop or cell phone camera and a good idea.
Of course, anytime you make a video, there’s the urge to hope it goes viral. Fortunately, even if it doesn’t, the video content can still do a lot of good for your brand.[quote]If you create videos that tell great stories about what you’re doing, to be seen only by your social media followers, you can instill goodwill in your most loyal brand advocates.[/quote] Many would argue that’s much more important than having your video seen by a thousand people in Europe who have no interest in purchasing your product or service. In any case, if vitality is your goal, you can enlist the help of companies like Unruly Media to help seed your content for viral sharing.
There are numerous other great reasons to create digital video content for your brand. Here are some of my favorites, from our Florida marketing agency to you.
1. People are visual beings
A visual image will attract more attention than text alone.
2. Google gives preference to video content
Notice when you do a Google search, you’ll often see a designated area for videos related to your search, even if you were only looking for a website or article. This is because Google gives preference to video content. Such content doesn’t have to necessarily be hosted on YouTube (which is owned by Google), though it helps.
3. Video sharing on Facebook outperforms other types of content in 5 out of 6 industries
In a study of 42 brands over 7 consumer categories, video was the most commonly shared type of content for 34 of the brands.
4. Video sharing is becoming more popular as internet and mobile speeds increase around the world
These days, many people do not even own cable due to the abundance of content they can find online for free on YouTube channels, as well as sites like Hulu. Some YouTube channels have millions of subscribers, showing that people can build up a loyal following with their web-based video content.
5. It’s only going to continue to get bigger
Cisco reports that by 2017, video will account for 69% of all digital content. Why not get in now, before it’s too late to keep up?
If you’re not investing in digital video content, it may be time to start. Contact our Orlando ad agency for a consultation, to find out how we can set up a digital video content strategy for your brand.