Partnering With a Fast-Growing High-Tech Innovator
Creating a brand and web presence for a healthcare innovator.
Bridging the patient/pharmacist gap with intelligent, data-driven technology, the Aspen RxHealth app connects MTM (Medication Therapy Management) patients with pharmacists. Using live chat and video technology, their system helps patients get the care they need and pharmacists leverage their skills more effectively. Aspen RxHealth reached out to our medical marketing team to develop a product logo, unique brand personality, and educational website to establish a foundation for its offering.
We started by creating a brand identity that conveyed qualities of innovation and engagement, along with the more caring, holistic, and personal side of modern pharmaceutical care that Aspen RxHealth represents. Many healthcare branding agencies focus solely on the benefits of their systems, but we crafted a fully-rounded personality that would show pharmacists, healthcare providers, and patients that Aspen RxHealth is here to make a positive impact. Our pharmaceutical marketing interactions between patients and pharmacists were crafted to drive better care while motivating MTM patients.
Strategy & Positioning
Naming & Architecture
The pharmacists we focused on are those interested in being able to spend more time advising patients and also in working from home to earn extra money in the “gig economy.” Our research showed that, because 14% of graduates from doctor of pharmacy programs do not have placement post-graduation, Aspen RxHealth’s audience are likely recent graduates and stay-at-home parents who may not be able to work in an office. We chose to speak to their desire for fulfilling work while still utilizing their degree and helping patients.
This audience consists of organizations that are in compliance with Medicare/Medicaid code and are looking for a better way to fulfill Medication Therapy Management requirements and increase the quality of patient interactions. Since our research showed that healthcare providers are almost 50% more likely than most to be influenced by a brand’s website, we knew an impactful landing page was essential.
How we did it.
As a medical service provider focused on enabling personalized care and providing a better way for pharmacists to utilize their education, Aspen RxHealth had to use an approach that finds the right balance of approachable and elevated. Our medical marketing team crafted a healthcare marketing strategy that conveys the importance of both communication and compassion, and clearly explains how the service connects people with expertise to the patients who need it.
Our medical branding experts crafted an engaging brand that includes deep blues and warm orange tones to convey both energy and trustworthiness. We focused the logo on the heart—a universal symbol for care. Then, to portray “communication and engagement,” we incorporated the speech bubble. From there, we rounded out the branding for Aspen RxHealth with a color palette that features soft gradients, fonts that give a sense of clarity, and sophisticated messaging.
As an experienced healthcare digital marketing agency, we know that consistency and professionalism are crucial to every deliverable produced. With that in mind, we developed an engaging and intuitive website that stresses the importance of the patient/pharmacist bond. It serves both to encourage pharmacists to participate and to reassure healthcare providers about the quality of the service. In doing so, it ensures that the app truly shines.
Bigeye provided Aspen RxHealth with a visual identity and internet presence that has allowed the company to grow awareness of their technology startup and portray a sense of confidence and sophistication. Now, the Aspen RxHealth team can walk into pitch meetings and trade shows, and connect with social media followers, with the added credibility provided by polished and professional branding.