Work

Aspen RxHealth

Care from the
Comfort of Your Home.

Creating a brand and web presence for a healthcare innovator.

Aspen RxHealth

The Challenge

The Challenge

Bridging the patient/pharmacist gap with intelligent, data-driven technology, the Aspen RxHealth app connects MTM (Medication Therapy Management) patients with pharmacists. Using live chat and video technology, their system helps patients get the care they need and pharmacists leverage their skills more effectively. Aspen RxHealth reached out to our medical marketing team to develop a product logo, unique brand personality, and educational website to establish a foundation for its offering.

Aspen RxHealth

Our Strategy

Our Strategy

Our team designed a medical device marketing strategy that centered on national broadcast TV to drive awareness and understanding of the Stratos. We scripted, filmed, produced, and edited video advertisements that drove adaption and recognition. The videos focused on the increase in quality of life felt by each patient, the effectiveness of the device in relieving nearly all symptoms, and the procedure’s short recovery time. 

Services Used

Audience

Audience

Audience Analysis
Consumer Insights
Audience Segmentation
Look-a-like Modeling
Market Intelligence

Branding

Branding

Strategy & Positioning
Persona Building
Naming & Architecture
Identity
Messaging
Implementation
Environments

Creative & Production

Creative & Production

Campaign Creation & Development
Adaptable Creative
Copywriting
Website Development

Media & Analytics

Media & Analytics

Digital Targeting Services
Conversion Optimization
Search Engine Optimization (SEO)
Media Analysis & Measurement

Campaign Core

Everyone deserves the best possible care.

Reaching Our Audiences

Targeted marketing in healthcare requires a deep understanding of the patient journey. In researching the link between pharmacists and MTM patients, we identified two audiences that are crucial in how this relationship is managed: pharmacists and healthcare providers. As patients themselves don’t choose the services and doctors their insurance will cover, we didn’t target them. This was an important distinction for us, as it changed the level of detail and sophistication in our copywriting and brand positioning.

Pharmacists

Pharmacists

The pharmacists we focused on are those interested in being able to spend more time advising patients and also in working from home to earn extra money in the “gig economy.” These are likely recent graduates and stay-at-home parents who may not be able to work in an office.

Healthcare Providers

Healthcare Providers

This audience is organizations that are in compliance with Medicare/Medicaid code and are looking for a better way to fulfill Medication Therapy Management requirements and increase the quality of patient interactions.

Build Out

How we did it.

Build Out

As a medical service provider focused on enabling personalized care and providing a better way for pharmacists to utilize their education, Aspen RxHealth had to use an approach that finds the right balance of approachable and elevated. Our medical marketing team crafted a healthcare marketing strategy that conveys the importance of both communication and compassion, and clearly explains how the service connects people with expertise to the patients who need it.

Brand:

Our medical branding experts crafted an engaging brand that includes deep blues and warm orange tones to convey both energy and trustworthiness. We focused the logo on the heart—a universal symbol for care. Then, to portray “communication and engagement,” we incorporated the speech bubble. From there, we rounded out the branding for Aspen RxHealth with a color palette that features soft gradients, fonts that give a sense of clarity, and sophisticated messaging.

Website:

As an experienced healthcare digital marketing agency, we know that consistency and professionalism are crucial to every deliverable produced. With that in mind, we developed an engaging and intuitive website that stresses the importance of the patient/pharmacist bond. It serves both to encourage pharmacists to participate and to reassure healthcare providers about the quality of the service. In doing so, it ensures that the app truly shines.

Color Palette

Results

Bigeye provided Aspen RxHealth with a visual identity and internet presence that has allowed the company to grow awareness of their technology startup and portray a sense of confidence and sophistication. Now, the Aspen RxHealth team can walk into pitch meetings and trade shows, and connect with social media followers, with the added credibility provided by polished and professional branding.

More Work

Check out some of the other projects we’ve worked on here at Bigeye.