Strategy & Positioning
This group is eager to see how their neighborhood can grow and evolve in the coming years. Exhilarated to be a part of this next iteration of the Hourglass District, they want to contribute to the success of their community. They are proud of their homes and the place they have chosen to live, and are excited about the future. At the moment, most are renters, but they are looking to change that. In fact, about 77% of our Local Thrivers say they strive to always be improving themselves and working for more in their life.
Firmly Rooted Locals
This group has a relationship with the Hourglass District that goes back years, if not decades. They feel deeply connected to their neighborhood and are more than twice as likely to own their own home than the average American. We wanted to honor everything they cherish about the area while also focusing on its next chapter. To that end, we melded the old and new in every aspect of the project, from architecture to brand voice.
One of the goals of this project was to create a cohesive brand to span the entire area. To meet it, our skilled environmental designers found ways to bring the visual aesthetic to every corner. Leveraging all we’ve learned in decades as an environmental branding agency, we delivered thoughtful designs that promote the creative spirit of the neighborhood.
Going one step further to bring the new brand to life, our place branding agency created pieces locals and visitors can use to share the Hourglass District community experience. This includes everything from merchandise to branded food trays that reinforce the area’s inviting personality and strengthen its identity.
The Hourglass District has been featured as the new “it” spot for local foodies by Orlando Weekly, an outdoor market has debuted for the summer weekends, and many new restaurants have taken off. Plus, the Hourglass District social media pages are skyrocketing! We’re proud to work with our local community as a skilled place branding agency to give back to the city that we love and the home that’s shaped us.