Qualitative Marketing Research Agency
Knowing what your target audience is thinking and feeling is critical to winning them over through personalized offers and persuasive messaging. Utilize a qualitative marketing research agency to deepen your understanding of buyer intent and uncover consumer motivations and actions that can inform your marketing strategy.
Especially when paired with quantitative research, qualitative research helps you create a detailed picture of your target market’s wants, needs, and desires. As psychologists will tell you, people make purchase decisions based on subconscious emotions, then post-rationalize with a “logical” explanation. Through ethnographic studies, in-person and remote in-depth interviews and focus groups, plus asynchronous, moderated online communities of participants, our qualitative marketing research agency creates a window into the lives of your customers and prospects.
Why Bigeye for Your Qualitative User Research?
Here Are Just a Few
of the Many Reasons.
Interviews and focus groups enable the collection of richer, more nuanced audience data.
Low-key observational methods reveal consumers’ behaviors in action.
Pinpointing what your consumers are looking for, our services optimize your results.
Complement Your Other Studies with Qualitative Research Services from an Expert in the Field.
From online and in-person focus groups to individual, in-depth interviews and ethnographic studies, we use a variety of marketing research techniques to capture the thoughts, opinions, and feelings of your customers and prospects. How do respondents feel about your brand? Do they believe your offerings are complete or in need of additional features? Are they likely to be enticed by discounts or promotions? How do they feel about your competitors? The answers to these questions provide valuable insights that can be harnessed to direct your marketing strategy, inform planning, and inspire distinctive creative assets.
Qualitative User Research Can Be Used in a Variety of Scenarios.
- Testing new product concepts and evaluating consumer responses
- Identifying a brand’s position relative to competitors, evaluating brand strategy
- Understanding perceived strengths and weaknesses associated with a product, service, or brand as a whole
- Deciphering the psychological motivations behind purchase decisions
- Measuring the impact of each element of an ad: visuals, messages, and audio
- Observing the ways in which people use websites, products, and services
- Classifying consumer perceptions and beliefs
Use Qualitative Research Services the Way Top Brands Do.
It’s no secret that the world’s best brands use qualitative research. They know what makes their customers and prospects tick, and they incorporate that knowledge into everything they do, from marketing to customer service. As a qualitative marketing research agency, we help you leverage this data just as effectively.
Every marketing campaign can benefit from leveraging the insights yielded by qualitative research studies.
Bring the services of an experienced qualitative marketing research agency like Bigeye to bear on your biggest marketing challenges.
We believe an audience-focused strategy is a key to success. We’ve been providing invaluable marketing insights to our clients for nearly two decades. Whether you need assistance with gathering data, evaluating it, or producing reports, we can help. Is it time you got to know your customers on a deeper level? Contact us today to learn how we can lend a hand.