What is Qualitative Marketing Research? Why Do I Need It?
Qualitative research helps you create a detailed picture of your target market’s wants, needs, and desires. As psychologists will tell you, people make purchase decisions based on subconscious emotions, then post-rationalize with a “logical” explanation.
Through ethnographic studies, in-person and remote in-depth interviews and focus groups, plus asynchronous, moderated online communities of participants, our qualitative marketing research agency creates a window into the lives of your customers and prospects.
Using Qualitative Research to Understand Orange Auto Tag’s Customers
Orange Auto Tag Agency, the largest private tag agency in Florida, called on us to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. With deep understanding of their core customers and their behaviors, we helped them tap into new leads that can find value in all of OATA’s services.