Case Study

Moe’s Healthy Pets, a pet supplement company facing stagnation in its brand and sales, partnered with Bigeye to undergo a comprehensive revitalization. Our approach began with in-depth audience research to understand consumer preferences, behaviors, and expectations.

The brand’s image was transformed through a vibrant rebranding and packaging strategy. A multi-channel marketing plan, including digital marketing and influencer strategies, was implemented to expand the brand’s reach.

In the ecommerce realm, we developed a user-friendly Shopify website to optimize the online shopping experience. Recognizing Amazon’s significance, strategic positioning on the platform was employed, supported by data analysis using our full suite of business intelligence tools. The culmination of these efforts resulted in Moe’s Healthy Pets experiencing unprecedented success within days of the relaunch, translating to substantial sales.

The brand not only regained relevance, but also established itself as a dominant force in the pet supplement market, showcasing the transformative impact of a well-executed, integrated marketing strategy by our team.