Data-Driven Customer Experience Transformation with Mohamed Zaki
IN CLEAR FOCUS: Professor Mohamed Zaki of Cambridge University discusses his new book “Data-Driven Customer Experience Transformation.” Mohamed explores the shift from product-centric to customer-centric business models, distinguishing customer satisfaction from delight, and leveraging AI and data analytics to predict customer behavior. Mohamed also shares his insights on omnichannel experiences, personalization strategies, and real-world case studies, including Caterpillar’s CX transformation.
What’s Right with America With Honorable Paul Johnson and Larry Aldrich
IN CLEAR FOCUS: Honorable Paul Johnson and Larry Aldrich, authors of “What’s Right with America,” challenge fear-driven narratives dominating media. They discuss how optimism drives innovation, the power of individual agency over collective thinking, and the economic strengths of the United States. The conversation explores marketing lessons from their data-driven approach to countering pessimism, the importance of entrepreneurship, and how brands can tap into shared American values rather than divisions.
Bigeye’s 2023 US Pet Owners Study
Results from Bigeye’s new 2023 US Pet Owners Study reveal 97 percent consider their pets to be family members. What are the implications for pet care marketing?
