The Changing Nature of SMS Marketing for Businesses
Throughout your day, how long do you go without sending or receiving a text message? While I’ve been putting this post together, I’ve already sent six texts… and it’s only 8:30 a.m.! It’s no wonder marketers are starting to truly understand the value of reaching customers via text. Alongside messages from people you care about, it’s becoming increasingly common to also see messages from brands you care about. While it has long been the norm for radio stations and TV programs to encourage communication via text, the team at BIGEYE’s Orlando ad agency has noticed that mainstream brands have been reluctant to catch up. And it’s likely due to the heavy reliance on email marketing, or a simple failure to understand how a short text can portray as much information as other forms of marketing. Think about it: People receive dozens of promotional emails each day, and some of us even opt to keep those promotional message divided into “tabs” so we don’t have to be inconvenienced by them while we’re perusing more important messages. And, as far as using Facebook as a marketing tool, businesses who invest heavily in social media sometimes learn that only a small fraction of their total followers have actually seen their posts. SMS Marketing is the one realm where businesses can send messages and know with a matter of certainty that the reader will receive the message. In fact, it’s this thinking that has prompted the new iBeacon, which pushes text messages to peoples’ smartphones when they’re near a store that has a beacon housed therein. Many people expect this to become a mainstay of technology, unlike QR codes, which are used heavily abroad but haven’t taken off in the United States. For many people, text is the preferred method of communication. [quote]I even have a friend whose voice mail says, “Don’t bother leaving a message, because I won’t listen. Just text me.”[/quote] Unscheduled phone calls have become invasive, and instead they opt for text as a primary form of communication. So, it should be no wonder that people are feeling more comfortable than ever receiving text messages from the companies they adore. In fact, SAP reports (registration required) that 64% of consumers think businesses should converse more with customers via text. Further, of the people polled, 76% said they were more likely to read a message sooner if it were a SMS instead of an email, and 70% thought SMS was a good way for the business to get their attention. For some consumers, SMS is more useful in providing “peace of mind” about identity and data, which is something to understand given a current climate of recent data leaks and hacks. This all makes a SMS strategy sound rather impressive, doesn’t it? If you are considering investing in SMS, there are a few things to remember, like even though it seems as if everyone you know has a smartphone, as of January 2014, only 58% of adult Americans had smartphones – many people are still relying on “dumb” phones that might not automatically read website links. Of course, the specifics of your SMS plan will involve researching and understanding your target demographic and understanding their mobile usage behaviors. [featured] For more ideas as to how your company can effectively integrate an SMS strategy, please contact us today to learn how our Florida ad agency can help you! [/featured]
Know The Top Tips for Financial Institution Marketing
With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s why BIGEYE’s Florida marketing agency is offering a few highly effective tips to help increase your bank or other financial service’s ROI. Develop a Strategy Prioritization Matrix The first step to success in the financial realm is prioritization. A Strategy Prioritization Matrix can help you to determine the most strategic projects to help your business get the most “bang for its buck.” Create the matrix by listing the impact on the X axis (high or low) and the ease of implementation on the Y axis (hard or easy). Then, within the matrix, classify potential projects in one of four buckets: Quick Wins (High Impact, Low Effort), Must Haves (High Impact, High Effort), Low-Hanging Fruit (Low Impact, Low Effort) and Money Pits (Low Impact, High Effort). Your matrix might look something like this: This will help clarify those areas requiring the greatest focus. For most banks and credit unions, the Quick Wins will be of highest priority, as the ROI impact is highest, and the strategy is easy to implement. Implement a “New Mover” Customer Acquisition Strategy Prospective clients that may be relocating to your area will likely be in search of a local bank. Depending on a potential customer’s degree of wealth, he or she may also need other financial planning services such as estate planning or wealth management. Creating a strategy to deliver your message into prospect’s inbox will assist in the growth of your audience. Of course a direct mail customer outreach campaign is only portion of the process. It’s important to have a strategy in place to ensure that yours is the first financial services company to reach these potential clients, including the development of efficient on-boarding processes. For many financial service providers, these outreach efforts can prove to be “Quick Win,” as outlined in the matrix above. Invest in Digital Retargeting According to Wagner dos Santos, BIGEYE’s senior director of marketing and strategic planning, retargeting is often the most effective and efficient acquisition strategy on a cost-per-account basis. It’s also a good way to capitalize on a person’s interest, as retargeting is only triggered after a person visits your site or clicks on your content. In many ways, digital retargeting can successfully work in tandem with direct mail efforts, as one banking business achieved a lift of 40% after pairing digital retargeting efforts with a direct mail campaign. Collect Insights for Iterative Improvement [quote]Email marketing is still one of the leading ways to reach people, even in spite of significant levels of email glut.[/quote] When your business can tailor communications to send the right message to the right individuals through segmentation, it significantly improves the chances that the prospect will convert (as compared to a general email blast). Be sure that in all financial services relationships, you’re not only collecting email addresses, but also analyzing customer profiles so that you can provide information that is relevant to their individual banking and financial needs. Through surveys and new account processing, you can grab significant information about your customers that you can then use for future marketing and outreach efforts. And, through iteration, you can continue evolving your campaigns and strategies for optimal growth. [featured] Need more ideas for effective ways to reach potential audiences with your bank or financial services marketing? Contact us at our Orlando ad agency, and we can help you tailor your customer acquisition strategies to help generate the most ROI for your business. [/featured]
Business is Great! What Are the Benefits of Advertising?
Working in the field of advertising and marketing, I often come across people who don’t understand the benefits of advertising. “Business is great,” they tell me. “So why should I continue to pay money to push out ads when I could be spending money elsewhere?” You probably already know that the main point of advertising is to obtain-and-retain customers that will spend money with your business. But, assuming you’re a law firm, a consultant, or an ecommerce retailer who does most of your business through word-of-mouth networking and referrals, you may find yourself questioning whether your market budget could be better allocated elsewhere. The same people will tell me that since business is fine, there’s no need to waste money by pushing to get more. Oh, if only that were the case. If we were to rely on that kind of logic, then you wouldn’t see daily ads from the nation’s biggest brands such as Coca-Cola, Pepsi, or Disney. [quote]Business is booming at these companies, and yet they still spend millions of dollars each year to remain in the public’s consciousness.[/quote] So, if business is generating high profits and you’re wondering whether your ad budget should be spent elsewhere, the team at our Florida advertising agency wants you to consider the following: Are You Concerned With the Possibility of Market Share Erosion? If you’re not advertising and your competitors are, then don’t be surprised if your potential customers choose the company that keeps advertising its lower fees and better results. Are You Satisfied with the Market Itself? By not advertising, you could be implying that you have little concern that others are offering better services and better deals. This is a sure way to lose out to your competitors. Do You Worry About Losing Touch With Potential New Customers? If you’ve been in business for a while and aren’t advertising, then you must consider how you going to rebuild your customer base when your target audience outgrows your business or service? By advertising, you can continue the cycle of trying to reach new customers without having to scramble once it’s too late. Does it Bother You that People May Forget About Your Business? People forget quickly, especially in this age of social media. The more advertising and marketing touch points you have in place to actively engage with potential customers, the higher the likelihood of making these people convert. This is precisely why ad remarketing and site retargeting work so well. How Do You Feel About Losing Your Existing Customers? The more you can be a part of peoples’ daily lives, the more they’re going to continue to come back to you. This is why advertising, social media, email marketing and direct mail are such effective methods of retaining customers. They have to remember you to want to select you, and when they don’t remember you, that’s when you lose them. [featured] Need more convincing of the benefits of advertising? Let BIGEYE show you real results. Contact us today, and we’ll show you how happy we’ve made our clients and their customers. [/featured] The reason big companies spend so much money on advertising every year is because they know it works. And, it can work for your business, too. To learn more about the ways that advertising can maintain steady business and potentially grow your revenue, contact the team at our Orlando advertising agency for a consultation. We can help you to navigate the complex landscape of advertising to help achieve the highest return on investment for your company, no matter the industry.
Resort Marketing & Community Management: The ins and outs
For resort marketers, community management can present challenges unique to the industry. A high-end resort has different needs than, say, a massive chain of budget hotels, and as such it’s important to understand the “lay of the land” to reach the correct audience. While there is no one right way to accomplish this feat, the team at our Florida advertising agency has learned some best practices over the years to increase the reach of your resort. Here are a few tips to help get you started: 1. Know Your Target Audience Is your resort a “lover’s paradise” or a “family getaway?” Knowing the types of people who would ideally want to stay at your property is the first step to honing your community management efforts, and in turn, ensuring that you’re reaching the right people. Think about this in terms of “pain and gain” – what are people lacking in their lives, and how can your resort help fill that void? Also, tap into what’s happening in the local landscape…I recently learned of a resort that changed some of its marketing practices once it realized that the area was a hotbed for people who enjoyed wind sports like kite boarding and parasailing. 2. Do a Social Media Listening Study In an era when people so freely volunteer information about their lives, it’s a shame how many marketers fail to tap into this free information to help glean insights about their business. There are numerous tools available for social media listening, but even if you don’t have a big budget, you can look to tools such as Social Mention and Hootsuite to find out about brand sentiment and figure out what people are saying about your resort.[quote]If you think that simply setting Google alerts and paying attention to your retweets and Facebook comments is enough to learn about your audience, you might be surprised.[/quote] Many social media tools are equipped to uncover much more valuable information like audience demographics, plus these tools can reach lesser-used sites like Flickr and Digg. 3. Figure Out Who Your Influencers Are, and Reach Out to Them If you’ve been a resort marketer for a while, you probably know that there’s no marketing tool as good as that of a happy visitor. Typically, when people have a great experience, they share it on social media and through word of mouth with friends. By identifying influencers, you can find ways to reach out to them, such as by retweeting their photos and engaging with them. Remember, an influencer doesn’t necessarily mean someone who has a lot of followers – a better influencer is an individual with their own ultra-engaged network. Figure out who your brand’s biggest influencers are using tools such as Klout and FollowerWonk. Make sure to follow them and engage with them on social channels. 4. Post Sharable Content As a resort marketer, you’re in a lucky space because you have significant access to imagery that can help entice people to visit your resort. Sharing these visuals can help plant the seeds to help people make the decision to make a reservation at your property. The reality is that in this day and age, even if your potential customers aren’t necessarily following you on Facebook or Twitter, they will check your Facebook page before booking to gain greater insight —no one wants to pay a lot of money to stay at a subpar resort! Having a good webpage, a high number of positive TripAdvisor reviews, and tons of imagery on your social sites are some of the best ways to entice people to stay at your resort on an upcoming vacation. Try these tips from our Orlando advertising agency, and get your “community” to book that vay-cay today! Contact us today for more helpful hints, and to schedule a consultation!
What a Bargain! Successful Strategies for Marketing to Parents
Parents are always looking for ways to save money. If you have kids of your own, you know just how expensive it can be to feed, clothe and entertain an 8-year-old ball of energy. In fact, Parenting Magazine says the average child costs about $15,000 a year (and that doesn’t even include extras like private school tuition or ski lessons.) And, as a marketer, it’s important to consider these variable costs when you’re trying to reach their parents. Parents have to think ahead to be able to save for college tuition, for rainy day activities and for unexpected circumstances. This is why most parents, like myself, will find themselves attracted to things that will save them money. Wholesalers like Costo and Sam’s Club do extremely well with their model of selling bulk goods at wholesale prices because people just can’t pass up a good bargain. You can buy a month’s worth of paper towels for a family of five in a single trip to Costco, and pay far less than you would for it had you gone to a local drugstore. [quote]Check out BIGEYE’s successful mom marketing strategies that brought The Daily Mom App to the Top 25 Downloads Position on iTunes. [/quote] In marketing to parents, it’s important to consider their needs and think about the things that really affect their lives. The good news is that parents always need ways to entertain their children. They also desire to provide fun and interesting educational experiences to children, ways to give them new ways to think about the world and nurture their interests. And, when there’s a deal tied to a way to do that, it often sets forth a psychological signal that encourages the parents to buy. Even when the deal isn’t necessarily that much better than the actual price, sometimes just seeing that you can get a free soft drink with a purchase inspires you to go for the deal. This is why the coupon special at Chuck-E-Cheese can get people through the door and, in many cases, cause them to spend even more than they would have if they had gone there without a coupon. Something about the terms “20% off” or “Buy One Get One” send a signal that the parent is getting more bang for his buck, even if it’s a product the parent wasn’t planning to purchase in the first place. (Of course, if you do experiment with coupons, be sure to integrate testing mechanisms to see which types of deals perform better with your customers.) Psychologists know that material things will only last so long, but that the experiences that parents can give their children can stay with them for their lives. But often it becomes a financial issue, or at least a perceived one, that they can’t afford a vacation they wanted to take or go to an Orlando Magic game. Of course, in attaching a deal to that, it suddenly makes the excursion appear to be more affordable. If you need more ideas to help connect with parents using a deal marketing approach, contact the team at our Florida advertising agency, and we’ll give you the information you need to offer great strategies to reach parents that are cost-effective to both you and the parents you aim to reach.
Cultivating Community Through an Event Based Strategy
At our Orlando marketing agency, we believe that in building your business, it’s becoming increasingly important to try to build a community around what you do. Building a community fosters engagement both online and offline, encouraging people to share their thoughts and opinions and to make their voices heard. One of the best ways to cultivate a community of people is through an event based strategy. Most of the strongest communities I’ve seen are those in private clubs and membership organizations and are hugely events-based, hosting more than 300 events a year in order to help keep their members and communities happy while simultaneously helping them grow their networks. But even if you’re not a fancy private club or a networking group, you can still take advantage of the sense of belonging that an events-based community strategy offers to your customers. Since the era of social media, the term “community”seems to have taken on a life of its own. To older people who aren’t actively using social media on a regular basis, “community”is synonymous with “social media,”which in reality is only partially true. A community manager’s job is to engage the community, and while social media may be part of that, so is blogging, email marketing and, of course, event marketing. In order to run an effective event-based community strategy, it’s essential to know what your community wants. Do this by requesting information via survey data, with specific questions about what you think they might enjoy. Wine stores might benefit from tasting events and private wine classes for VIP customers, while luxury hospitality businesses might want to woo their customers with formal dining events and open bar cocktail parties sponsored by popular liquor brands. Depending on your business, it’s important to know the time of day people are interested in attending (breakfast, lunch, happy hour, evening or all-day events) and which day of the week they prefer (for instance, people who have 9-5 jobs and small kids may prefer family-friendly weekend events to after-work events). Responding to their needs also shows that you truly understand your target audience, which is extremely important for any business. Oftentimes, businesses that are faring pretty well have no desire to explore other ways to generate more business, particularly because they don’t realize how much more money they can generate by doing so.[quote]The good thing is that businesses of any size can hold events for nearly any budget.[/quote] If you have a space and a reason for people to gather, the potential is there…and things like appetizers and beverages can only sweeten the deal. If you’re using the information from the survey data and you’ve been careful to find out the types of events interest your group, then you should have no problem identifying potential guest speakers or planning leisure activities that can also help facilitate community involvement around your business or brand. The problem for many people is that events aren’t always direct revenue drivers. Take, for example, a lawn care company that hosts a free wine and cheese client appreciation event. This may cost several hundred dollars in securing a location, providing food and beverage, and lost work hours in planning the event. It may be even more if you plan to create signage or need to purchase nametags and other supplies. But, if that small event encourages your clients to share their experiences with their friends and colleagues, and one of those referrals turns into a new client for the business, then it was well worth the time. Events are great because they can build online and impersonal interactions into more genuine connections. From a business perspective, this makes good sense because the more people are engaged with your community, they more likely they are to hang around. We’d love to help you connect with your audience at-large – contact us to determine how we can help craft your engaging event based strategy!
The five Tips for Identifying Your Business’s Target Audience
For most companies, your audience is the heart of your brand. When they’re satisfied, it means that the brand has lived up to its promise. People who love their favorite brands can be some of the best marketing resources you have…and you don’t even have to pay them! When your audience is so impressed with your product or service that they’re sharing it with others, you’ve hit the sweet spot in the market —a figurative bulls eye comprised of finding your target audience and filling their need. But for some companies, the tricky part isn’t necessarily the audience itself; the tricky part is the challenges that present themselves when trying to find the right audience. Your new luxury hotel isn’t going to do so well if you focus all your marketing towards people who don’t travel, and your sports industry business isn’t going to fare well if you spend all your ad dollars trying to reach people who aren’t interested in sports. Seems pretty obvious, right? Unfortunately, it’s not always so straightforward. Take, for example, a business that sells customized staircases to high-end clientele. This is a very niche need, so rather than trying to build awareness with everyone, you’d need to focus your efforts on a group of people with that specific need. You might have a low conversion rate, but even a single conversion leads to an extremely high-value transaction, the goal is to focus on reaching quality potential customers, as opposed to just reaching a high quantity of people. So, how do we go about finding your business’s target audience? Here are a few ideas from our Orlando marketing agency. 1. Market research reports: These days, market research is available all over the web. Some of it you may have to pay for, but it’s usually a wise investment – market researchers from companies like Forrester and Nielsen have already done the hard work for you, so it’s cheaper than spending your own business dollars to try to glean insights into customer behavior. [quote]There are market research reports on almost every topic under the sun: from organic eating habits to people’s growing use of mobile technology.[/quote] Look to these reports to help you understand the consumer landscape. 2. Census data: We often think of the census as that thing the government does every 10 years. However, the U.S. Census website has a ton of interesting demographic information that can be extremely useful in targeting people based on geographical needs. Use this in tandem with other research for best results. 3. Survey data: Companies like SurveryMonkey and Qualtrics are useful for gaining statistical insight into peoples’ activities. Use this information to formulate hypotheses about your target audience, which you can then supplement with research data and test through your communications and marketing strategies. 4. Qualitative data: While often more expensive than the other forms of research listed here, this is one of the best ways to gain insights about your target audience. This is because it frees people to give open-ended responses, giving the person conducting the interview or focus group more opportunities to gain insights beyond a simple yes or no response, as is typically the case with survey data. 5. Online listening: Looking at brand mentions on online platforms can help figure out who influences your brand. By reviewing those peoples’ demographics and their own audiences, you can find out more about them and how they interact with your brand or business. There are a host of online listening tools available, but some favorites here at our Orlando advertising agency are Brandwatch, Radian6 and SDI Social Intelligence. The team at our Orlando marketing agency will be happy to field any questions you may have! We want to help make sure your marketing efforts are 100% on target. Contact us today to determine how we can help!
Why Automobile Companies Must Understand Mom Marketing
It’s a movie cliche we’ve seen a million times: a woman goes to purchase a car, but gets swindled by a sleazy salesman because she supposedly doesn’t know her way around a car. Regardless of whether this was ever an accurate depiction of women’s role in the automobile purchasing process, this is certainly not the case today. To draw on another cliche: the times, they are a-changin’! So, automobile marketers need to embrace mom marketing. A new report from Cars.com shows that 73% of moms consider themselves to be the sole decision-maker in the vehicle shopping process. And, it makes sense — after all, if you’re going to have to haul Sammy and Stella from soccer practice to swim team to ukulele lessons, then it’s important to make sure you’re able to do it safely and comfortably. In the era of smartphones, tablets and lightweight laptops, it’s easy to research a car from anywhere with an Internet connection. And, granted that I can spend close to an hour trying to find a good restaurant on Yelp, I can also spend far more time trying to find the right vehicle to meet my needs. However, the team at our Orlando ad agency has noticed that when you see TV ads for new cars, they’re nearly always marketed toward men. But if moms have so much influence on the car purchasing process, doesn’t it make sense to try to court them through marketing, too? In viewing a compilation of Superbowl car commercials, I noticed that not one of them featured a female driver. Whether this is more of a response to the automobile marketing landscape or simply just the Superbowl demographic, it still seems strange. After all, of the 111.5 million people who watched the Superbowl, 50 million were female. Yet for some reason, these car companies don’t seem to care as much about attracting moms. It’s interesting because moms tend to have a lot of say in most major purchases across the spectrum – we’re not just talking about cleaning supplies these days. The purchasing power of millennial moms is estimated at $170 billion. And, if moms are making the car-buying decisions, then why are these companies trying so hard to sell to dad? Car companies that decide to market to women would have an upper hand in trying to lure their business, since as it stands right now, there is so little competition in that space. And, we’re not talking about trying to sell women on light pink minivans with extra compartments to keep makeup. Women need cars to be useful and practical. Moms tend to be more concerned with safety and durability, and with all the new safety features the car companies are introducing these days, there’s no reason they shouldn’t think about moms in the marketing process. They also care about gas mileage because lugging children around can put a lot of miles on a car. Focusing on these benefits is a terrific start in helping reach the mom market. [quote]Women make up more than half of the world’s population, and drive at least half the cars on the road.[/quote]Car companies are already installing the features that make moms happy. As such, the team at our Orlando marketing agency thinks these companies should spend more of their dollars trying to reach moms, who more than ever, are in the driver’s seat in making automobile purchasing decisions. Contact our team of mom marketing experts today to uncover ways to reach this powerful target audience!
Here are the Tips for Comprehending Consumer Behavior
Imagine that I owned a store next to your office, where you would occasionally drop in to buy candy. Imagine I were to tell you that you could buy some candy today for full price, but that you could come back tomorrow and all the candy would be 75% off, chances are you’d wait until the next day to buy that candy (unless you were seriously craving some Hershey’s Kisses!). After all, you can save a lot of money that way, so it seems like the rational thing to do. However, the entire story changes when the dates matter. Imagine I told you that candy would be cheap tomorrow, February 15, because it’s the day after Valentine’s Day. If you were standing in the store on February 14 because you hadn’t already gotten your partner a gift, you’d gladly pay full price. While it seems technically irrational, it’s a matter of understanding the emotional needs of a consumer. A person isn’t necessarily always driven by the lowest price —there are so many competing factors that brand managers need to take into consideration when they try to comprehending consumer behavior. Luxury brand managers are able to do this with expert finesse. People will often irrationally spend money on impractical items simply because of the prestige that comes with owning such a product. Think of a wedding ring. People are willing to pay so much for diamonds because of the symbolic representation of what a big, beautiful ring implies. Of course, that doesn’t mean that you have to be a luxury brand to be able to capitalize on human emotions. People purchase Nike shoes because they feel inspired by the brand, the brand’s image, and the brand’s commitment to improving individuals through athleticism. Or, a person may choose Coke over Pepsi because of the element of nostalgia that comes with purchasing a Coke. [quote]The good news is that by tapping into consumer behaviors, you can also learn to influence their purchasing habits.[/quote]The team at our Florida marketing agency sees this as the entire rationale behind marketing —how can we convince people to spend their dollars with us? The best way to know where to start is to explore differentiation, which means creating and defining a distinguishing characteristic about your business and highlighting it. Brands with a defined point of view tend to see more success than competitors. Think about any brand you love and think about why you choose it over alternatives: it might be that it’s cheaper, it tastes better, it’s more convenient, or it simply looks more interesting. Emphasizing what sets your business apart from others is the best starting point to build a bigger strategy for your brand. From there, you can design marketing campaigns around that distinguishing feature. Taking into account these human emotional behaviors, you can create a campaign that’s aspirational, inspirational or just funny —these are all types of things that might encourage a person to use your item or service over a lower-priced competitor. For more information as to how you can use customer insights to create a marketing strategy, contact our Florida ad agency for a consultation.
3 Questions to Ask When Creating Brand Preference in Moms
For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the mom market, and then embellish those qualities that allow it to stand out amongst competitors by asking a few key questions: 1. Is our brand memorable? Though the brand doesn’t necessarily need to be in a mom’s face at all times, she does need exposure to the brand and needs ways to be able to find it when needed. In this era, being able to find the brand means that she can find it in the store, using Google, on Amazon, or social media sites.[quote]The harder it is to instill the brand into one’s memory, the harder it will be for brands to generate loyalty in their targets.[/quote] In order to help make the brand memorable, it’s essential to go to the platforms where moms are sharing information with one another in order to leave a lasting impression. 2. Is our brand meaningful? Whether it’s enjoying a meal together at Olive Garden or walking through the mall in attention-getting Gucci shades, the brands that have positive impacts on the target’s lives are the ones that will succeed in creating preference. Without meaning, there’s no difference between buying Huggies and buying store brand diapers; but many moms are more apt to go for the Huggies because of their variety of facets, such as age-appropriate diapers, that help ease the frustrations of changing diapers. Huggies have made a connection point not only in their marketing, but also in their appeal to make the lives of women easier. 3. Is our brand likable? Brand marketers should work to ensure that their brands are in line with the desires of mothers. A brand with a tough edge can open up it’s market to the modern mom by softening up, portraying the brand as likeable and fun. The brand marketer should embellish the aspects of their products that make moms’ lives easier, more exciting and more fulfilled. A company that sells necessities for children can better reach moms by bundling items such as diapers and baby wipes. Also, with new developments in big data, it’s easy to monitor what your users are saying about your products on Facebook, Twitter, Pinterest and other social media outlets. Make sure that you are listening to the conversation, engaging your audience and taking quick action to resolving any problems that may arise. To learn more about how you can market to moms in order to create brand preference and instill brand loyalty, contact our team today! We’ll share strategies for segmentation, creating appeals and assessing your own brand to determine the right moms for your business.