Get More Shares on Your Video Content With This Guide
As marketers, the team at our Florida advertising agency is well aware that younger generations aren’t consuming media in the way that we did growing up. Many young adults don’t even own televisions – they can get their media from a variety of sources such as Hulu, Netflix and YouTube . This also has added side effects. While Hulu runs commercials, Netflix and (most of the time) YouTube do not. That means this younger generation has the capability to opt out of watching advertising through commercials. When targeting young people, marketers have even more of a challenge in trying to engage young people. In the television days, no one ever questioned whether a household was actively engaged while watching a commercial – but, since digital content is so easy to track, engagement becomes key. Below are a few tips to help get more shares with your own digital video content. 1. Seed Your Video: Did you read our video about the importance of seeding branded content? If not, then we certainly recommend that as a starting point. The article discusses the importance of investing some of your budget into making sure your video gets optimal placement on the types of websites that attract your audience. 2. Tell a Story: Storytelling is a far more effective tool than the corporate speak we’re all used to. Leave the formal, data driven content to a boardroom; in order to connect with today’s busy, tech-savvy consumer, it’s important to relate through storytelling techniques. Most stories take the listener on a journey, so think about your journey as you create a script for your digital video content. [quote] Our creative team is known for being excellent storytellers. Check out all of the services we have to offer including a range of video and digital services. We’ll be expecting your phone call. [/quote] 3. Promote! I’m often surprised by people who think that simply uploading a video to YouTube is enough to get people interested in their content. But, if you want to get more shares and likes for your video, you must also think like a PR professional. This may involve reaching out to trusted contacts, influential bloggers, and friends with popular Twitter accounts to help spread your content. 4. Listen to the Conversation: Where are people talking about things that are relevant to your brand, and to your video content in general? Make sure you have an active presence at these hubs. Tweeting at people who mention your brand or share an interest in your brand’s field will help facilitate engagement in the long run, but can also be a short-term way to help promote your content. 5. Post at Peak Times: Brands and businesses can use social media monitoring analytic tools to help determine when their audiences are most active, most engaged and most interested. Use this knowledge to help push your video during peak times. Also, remember to push it quickly and repeatedly across social networks…. in almost every case, the most important timeframe of a video’s life cycle is the first 48 hours. In this age, we operate in real-time, so anything that’s shared later will have less impact, and will ultimately be less relevant. If you need help with creating video content to market to the masses, contact the team at our Orlando video production company. We’re equipped with the skills and the resources to help seed your content and get it shared!
BIGEYE’s Video Production: Annika Sorenstam & Arnold Palmer video
As a part of BIGEYE, an Orlando video production company, we are very proud to have the Arnold Palmer Hospital For Children as one of our notable clients. They are viewed as the leader in pediatric care in Central Florida. In 2006, the Arnold Palmer Hospital decided to specialize its care for women and children by opening up the Winnie Palmer Hospital for Women and Babies. In 2012, we ran a campaign that highlighted one athlete’s intimate experience with the Winnie Palmer Hospital. In our society, it’s difficult to imagine superstars facing real life struggles. They lead very public lives and most of the time are viewed as almost superhuman. It’s important to remember that even though they might not face day-to-day struggles like you and me, they are still human beings. The athlete highlighted in this campaign is Annika Sorenstam, one of the LPGA tours most legendary golfers. In this video, Annika opens up about the complications she faced during her second pregnancy. The video begins by highlighting some of Annika’s biggest achievements on the golf course. Shortly after, the film cuts to Annika and her husband, Mike, discussing that no matter how accomplished she has been on the golf course, starting a family has been her ultimate proudest moment. She then discusses how one Sunday night during her second trimester, everything changed. She woke up in the middle of the night to bloody sheets, which she later learned was caused by placenta abruption. Mike raced her to the hospital where she had an emergency C-section. Annika thoughtfully remembers that amidst the chaos that night, the nurses and doctors of the Winnie Palmer hospital remained calm and reassuring. Once their premature son was born, they recalled how strong and determined he was to fight for his life. They fittingly named him Will, because he had the will to get better. Neonatologist Dr. Michael McMahan was interviewed explaining how 95% of the babies that are born that severely premature end up living a normal and healthy life. Towards the end of the video, Annika, Mike and their two children were interviewed with Arnold Palmer, who is the benefactor of Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies. Annika explains how the Winnie Palmer staff were so incredibly caring and thoughtful. Mike calls the staff their “angels, because all they do is save lives.” Arnold Palmer then reflects on the Winnie Palmer Hospital staff and discusses how many lives have been changed for the better. William Nicholas McGee was born via c-section on March 21, 2011 after Annika suffered a placenta abruption at just 27 weeks along. He arrived weighing 2.12 lbs and measuring 15 inches long. He was born 13 weeks early. Placenta abruption is the separation of the placenta from the uterine lining. The placenta is part of a baby’s life support. It transfers oxygen and nutrients to the baby. When the placenta separates, it can interrupt the transportation of oxygen and nutrients to your baby. Only about 1% of all pregnant women will experience placenta abruption and most cases can be successfully treated. The video shoot was very complex. The camera used is known as a ‘red camera’. It has the ability to shoot ‘4 K raw footage’ which allows the film to obtain double the amount of pixels. In a way, it’s almost like using two cameras. This camera is extremely high end and our video team describes the style of the type of footage captured “similar to the footage in The Hobbit.” We hope you enjoy the video!
