How a Motion Graphics Company Can Bring Your Brand to Life
Learn how a motion graphics company can help your business improve brand recognition, engage a target audience, and attract more customers. Motion graphics refers to the synergistic application of concepts from both graphic design and animation. This kind of content gives businesses a great way to simplify concepts, enforce their brand identity, and engage audiences. Find out how working with a motion graphics company can help any business tell its story better. Why do motion graphics work? Most people refer to motion design as a type of animation. In today’s competitive marketing environment, people get bombarded by so much information that companies can have a tough time engaging and communicating with their audience with just text, static images, or even more traditional video. As a kind of animation, motion graphics can incorporate moving or still graphics, sound, and text. Most of all, they can rapidly generate a submersive storyline, which can take on the feel of a documentary, lesson, comedy, or even a video game. They can entertain, explain, and educate — and sometimes do all three. According to OpenGeeksLab, working with a video animation services company can provide a business with many marketing benefits: Audience recall: Motion graphics make it easier to recall statistics, complex ideas, and even emotions. Studies have demonstrated that people can remember 95 percent of the information presented in a video but only about 10 percent of what they read in text. Engagement: People spend more time on pages with videos than pages with only text and/or graphics. Again, motion graphics aren’t just good marketing — they’re actually good. Brand enhancement: Good motion graphic design will incorporate both visual and textual elements of a company’s brand image. For instance, the content might incorporate the brand’s logo, mission, and personality. Viral potential: Social media users have proven more inclined to share videos than only graphics or text. They’re also more likely to comment or hit the like button. Motion graphics give businesses a chance to expand their reach. SEO value: Web pages with video and text have a greater chance to hit the first page in Google and other search engines. This can attract more organic traffic and improve brand recognition. Good ROI: Animation drives traffic three times better than other kinds of content. For the benefits they can enjoy, most businesses find working with a corporate video production company cost effective. A motion graphics company can also provide a good ROI because they’re generally open to repurposing. For instance, animation production companies may produce one longer video for a website. After that, they can also cut parts of the product into quick, 30-second promos for social media or pull out static images for infographics. This kind of content stacking can help make efficient use of marketing budgets. Examples of good motion graphics design As with most visual mediums, people generally have an easier time understanding high-quality work by seeing examples than by reading explanations. Look at a couple of effective motion graphics videos that can help illustrate the potential of this medium. Anatomy of a Computer Virus: A dangerous virus threatened public services and society at large. Created for a TV show, this motion graphics video explained a very complex topic in a very digestible and interesting way. It distilled the work of a team of experts into an engaging presentation that average people can understand. Varpet: Varpet used motion graphics to create an explainer video that also served as marketing content. In just about one minute, the good-humored motion graphics explained exactly why somebody would need the company’s mobile app, its benefits over other solutions, and the couple of simple steps required to use it. How to find the right motion graphics company As with any other type of content producers, good animation production companies should post examples of their video animation services. Find out if their style looks like a fit for the company culture. Just as important, make certain they want to devote the time to learn about your business, brand image, and goals. While the best motion graphics can stand on their own merits as good content, they also need to reflect your company’s mission and overall message.
Why Richard Simmons Would Love Our Motion Graphics Work
If you’re looking for motion graphics that bounce, pop, and just work, you could do worse than to draw inspiration from Richard Simmons. When someone says “motion graphics,” the campy exercise guru Richard Simmons may not be the first thing to pop into your mind. But when it comes to finding motion graphics that work, he just may be the ultimate standard bearer. The basics of motion graphics In the modern digital environment, the term “motion graphics” refers to a specific genre of animation that bridges the gap between tradition moving pictures and graphic design. It has proven highly successful in the marketing and public relations sectors for communicating to audiences in a captivating and easy-to-watch manner. According to high-tech thought leader and motion graphics authority Michael Betancourt, the history of motion graphics date back to the Futurist painters of the early 1900s, who created experimental films with a firm emphasis on graphic design. Over the next century, marketers developed commercial motion graphics that seamlessly blended textual elements with music and/or sound effects in order to further targeted branding and adverting campaigns. Listing primary examples of commercial motion graphics, Betancourt points to television commercials with their animated logos/graphics and the moving title sequences of feature films. But in both the fine art world and the consumer marketplace, motion graphics rely on “the aesthetic principles that organize and structure the relationship of image to soundtrack originates with…color music” – a synesthetic art form that “established the ways that sound and image can be related to each other in a visual medium such as motion pictures.” Although the line between motion graphics and full animation has never been clearly drawn, the look and feel of modern motion graphics are immediately recognizable to anyone who has been exposed to digital media over the past several years. Essentially animated graphic design, motion graphics almost always combine voice-over narration a wealth of words/symbols to allow viewers to learn visually and aurally at the same time. The independent technology news and information platform Lifewire outlines the power of motion graphics as “purpose-driven pieces with the goal of presenting information to the viewer through the use of animated text or graphics” and “voice-overs narrating what the text or graphics are representing.” What should good motion graphics look and sound like? Think Richard Simmons! Although he has largely disappeared from the public eye for the last several years, Richard Simmons is an unmistakable media personality with a distinct style all his own. In fact, his unique personality and approach to spreading physical fitness to the masses have a lot in common with quality motion graphics work. Here are just a few traits that colorful exercise guru Richard Simmons shares with the outstanding motion graphics of the BIGEYE marketing agency: 1. Bounciness Describing the look and feel of motion graphics, Lifewire asserts that they typically employ a “very fluid, bouncy animation style.” Lifewire goes on to cite the use of “snazzy transitions” and “dynamic movement” – two characteristics that simply scream Richard Simmons! Without this kind of busy visual engagement, viewers are likely to begin to “zone out” as they listen to the narrator drone on. 2. Bright Colors Although most motion graphics have a sophisticated look and an elegant appeal, they also typically use vivid color palettes that match the bright workout clothes and colorful personality of Richard Simmons. When it comes to informing and educating viewers, the bright colors of motion graphics both capture attention and keep it. 3. Musical As detailed above, music is an absolutely essential component of motion graphics. And anyone who has ever seen “Sweatin’ to the Oldies” knows that Richard Simmons knows how to integrate music and active visuals. 4. Instructional As entertaining as Richard Simmons might be, the real reason to watch him is to get or stay in shape! Like good motion graphics, he has a real knack for wrapping detailed instruction in a positive, likable, and easy-to-understand package. 5. Fun The bottom line when it comes to Richard Simmons: he manages to make exercise fun. In a similar vein, motion graphics are an exceptionally effective tool for anyone who wants to transform dry, boring content into an entertaining, engaging experience. Getting professional help If you want fun, informative, eye-catching, and attention-commanding motion graphics that even Richard Simmons would appreciate, contact Bigeye today. In addition to our achievements as a motion graphics company, we have all the state-of-the-art tools and innovative vision that you need to drive a comprehensive and competitive modern marketing campaign.
A Digital Life: For Today & Tomorrow and the Future
Below is an infographic illustrating the significant changes that our online lives could experience in just four years: Go here to read more infographics about advertising today!
