Everything You Need to Know About Paper, & Why It’s Important
Whether you’re a designer working on an advertisement or a mother picking out your daughter’s birthday card, paper has a big impact on your choices. You may not know the types of paper, but you are influenced by the different types and textures. Fancy fonts, exciting graphics and catchy headlines tend to receive all of the attention in print projects, but paper selection is truly at the foundation. Most people find paper selection to be a daunting task, but to Dori Hejtmanek, it’s a passion. Dori is BIGEYE’s Senior Graphic Designer, who after completing a Bachelor’s degree in graphic design, has worked in the business for over 15 years. Her experience with an array of large clients and demanding projects has made her a seasoned professional in the world of print. Dori knows that paper choice can really make or break a project. The type, weight, finish, opacity and brightness affect all aspects of the printed piece. The same project printed on different types of paper can make a big difference in how it is perceived. Here, Dori tells us about her background in print, gives us advice, and shares her experiences with all things paper. 1. What type of print projects do you create most frequently? Brochures! Throughout my career, brochures have always been the most common print project requested from clients. More recently, I’ve worked on a lot of stationary packages and annual reports. 2. What is your favorite type of paper to work with? I really enjoy working with the Neenah brand of paper because of their wide selection and high quality. I love their variety of colors and textures. 3. Are there any natural pairings for paper and project types? Yes! For example, cover stock is traditionally used for business cards, pocket folders and brochure covers. Light writing text is often used for stationary, and 100# text is used for brochures. Natural pairings are good guidelines to follow if you are just beginning to work with paper. 4. Do you consider paper during the design or production process? I always consider paper before starting a project, so before both the design and production processes. The paper selection is part of the conceptual process, and sometimes the paper choice is the concept. I also print samples when deciding between various versions of the project in the production process. 5. Are there any rules you follow when selecting the type of paper? I always have a discovery meeting with clients to discuss their business objective and to get a feel for the type of project they are looking for. I also always ask a person’s budget. The worst thing would be designing a project around an expensive paper only to find out that it doesn’t fit the budget. 6. What advice do you give people starting out in print design? Know your budget before conceptualizing. Also, there are tricks to achieve a certain look without spending a fortune. If a particular type of paper is too expensive, there are print techniques you can use to give projects a similar look. Finally, research printers and printing companies to find one that best meets the capabilities of the project. 7. As the world continues to go digital, have you seen a decline in print? Yes, I’ve noticed a steady decline in the demand for print projects, but I don’t think that paper will ever disappear. There will always be a need for print production and tangible pieces in advertising, business and daily life. At our Florida advertising agency, we always consider paper before starting the design of our projects. Contact us today and let us guide your paper selection process!
Why Great Website Design is Crucial to Your Business’ Success
Meet Johnny. Johnny is a typical guy, and like most typical guys, he loves Chinese food. Johnny goes on Google to find a new place to order his favorite dish, Kung Pao chicken, and finds two Chinese restaurants with similar menus and prices. He clicks on the website for the first, and finds pixelated photos scanned in from the 1990s, alongside a nonfunctional design and numerous typos. He then clicks on the website for the second, and finds an easy to view menu, delectable photos of food that make his mouth water, and even an automated ordering feature. Which one do you think Johnny’s going to choose? If Johnny doesn’t choose the second, then it’s because he’s nuts, and you probably shouldn’t take Johnny’s advice for anything, ever. Most people would choose the second, because a well-designed website speaks to a business’s credibility, attention to detail and emphasis on creating a superior customer experience. Website one offers none of that, and while the restaurant may still stay in business, it’s losing substantial potential income and new customers based on its owner’s refusal to put a few dollars into a rebranding and redesign of its website. The team at our Orlando advertising agency can attest to the fact that companies that invest in engaging and interactive websites see a high return on investment relative to their competitors. A website says a lot about a company. It’s an online residence, so to say, where you house everything you believe in about your company. And, like any residence, you can choose to live in a run-down shack, or you can choose to live in an ultra-modern smart home with sleek design and all the fixings. Of course, one might cost you a bit more–but the team at our Florida marketing agency promises you that more people are going to want to visit you at your state-of-the art residence than in a virtual shantytown. [quote]BIGEYE redesigned Arsenal Venture Partners’ website to serve as an informative and interactive platform for consumers. Check out how their business benefited from the new website design![/quote] This analogy goes far in explaining why functional website design is essential for the success of your business. It’s your online identity, and for many people who find your business through search engines, it’s their first introduction to your business. And you only have one chance to make a first impression. If that’s not enough reason to reconsider your website design, then also think about the role that SEO plays. Search engines send “spiders” out into the Internet to track down new websites. These spiders electronically pick up on keywords and phrases to help direct people to sites like yours when they key in words such as Johnny’s search terms: “Best Chinese food Orlando.” Optimizing your website to focus on these words is a good first step, but the spiders also rely on algorithms that look at headings, page location, abuse of keywords and lots of other things in order to make sure that your site is a valid match. The algorithms are constantly in flux, but the best-designed sites hone in on the key drivers to help search engines find their sites. Does your online residence need some remodeling? Then let our Orlando advertising agency help you build and rebrand your website to help you drive people through SEO and ensure higher click-through rates once they find you. Contact our team of website design experts today!
Become a Destination Spot: Online Tourism Marketing Tips
The tourist market is quite competitive with the ever-changing economy, fickle weather conditions and seasonal slumps. In light of these challenges, it’s important to bring your A-game when it comes to marketing strategy. As a Florida advertising agency, we partner with many clients in the tourism department and have found that with a few simple additions in your online tourism marketing plan, campaign strategies and outreach, business owners can boost their sales and become a destination spot. Boost Business with Bloggers Instead of a press release in a local paper or magazine, spread the word about your business among the online travel community. Gain traveling clout by pitching your destination to travel bloggers. Bloggers want to discover the untapped destinations, so talk about the latest and greatest and you could be among their list just by simply pitching your destination. Here a few things to consider when reaching out to bloggers: Create a press packet that has the background story of your business, what you offer, why you are unique, plus images that showcase your business. Send this packet along with your initial email for bloggers to get a handle on your business and also use the content for the blog itself. Invite a blogger to enjoy a free dinner, one night at your hotel, etc. in exchange for a mention in their travel diary. Bloggers love being able to experience all things first-hand. Not only can bloggers offer a write up about your business, they can also offer advertising. Consider purchasing ad space from a blogger that shares the same target audience as you and take advantage of their online traffic. Great travel blogs: Hotel Belle, Camels & Chocolate, The Everywhereist, Delicious Baby, Johnny Jet Get Social Remember it’s all about connecting with the customer. The more communicative and personal your business is, the more a customer will feel comfortable buying into what your company has to offer. Start a Twitter, Facebook, Instagram and even a blog account to start the buzz about your business and add some personality. Here are just a few ideas of how you can use social media to boost sales: Post images and tips about other local spots that guests can enjoy while visiting your business-it may strike up some B2B relationships with other local businesses and will definitely boost your audience’s engagement with your business and local community. Use these social media hubs as a platform for promotional campaigns. Run a holiday special for just Twitter and Facebook users. Host a weekly or monthly photo contest using Instagram. The guest with the best photo wins a free meal, 10% of a service you offer, etc. It’s a great way to build positive social content and promote your brand. Gain Referrals & Recommendations Word of mouth referral is the best organic marketing tool out there and has quite a high conversion rate. However, it usually comes sporadically and doesn’t have a lasting or widespread impact. The next best things are online recommendations and referrals. Consider setting up business accounts with sites like Trip Advisor, Wanderfly, Yelp and Foursquare. These services are free and will not only optimize your chances of being found online, but also give your audience a chance to leave feedback about their experience. Recommendation sites drive referral traffic and help your customer conversion rate climb. It also works as a great checks-and-balance system for you and your staff to uphold a high level regarding customer service and experience. Contact us today to develop the perfect online tourism marketing strategy for your destination! Resources: http://www.mywebschool.com/blog/mobile-marketing-for-tourism/
Viral Videos: Creating Videos People Love & Will Share
Flu season is upon us and the National Institutes of Health (NIH) says the number of recorded cases this year has already reached epidemic proportions. The team at our Orlando advertising agency has received office-wide preventative vaccines so shoo flu, don’t bother us! We hardly take the potential severity of Influenza lightly, but we can’t help but compare the virus’s widespread impact to another virus; a promotional technique for which there is no known prophylactic: viral video marketing. The term stems from the idea that if an ad reaches a “susceptible” user, that user becomes “infected” (i.e. accepts the idea), shares what they’ve seen with others, others do the same and so on and so forth. Viral Videos—VV’s we’ll call them—are a relatively new phenomenon owing their exponentially increasing presence to YouTube’s 2005 launch. Not all VVs contain a marketing component, but for the purposes of this extremely well written and thought-out blog piece, we’re only interested in those that do. One of the first VV campaigns was released even before it had broadly reaching social platforms like YouTube and Reddit at its disposal. Recorded way back in 1995 A.D.—the same year O.J. was on trial and Alicia Silverstone played Cher in Clueless, the greatest cinematic masterpiece of the 20th century— Loronix Information Systems released an innovative ad promoting surveillance computers. THIS CLIP features a distraught, overweight cubicle worker with a case of misplaced rage. The clip played on one of the most important aspects of VV marketing. Just like the first rule of Fight Club, “You do not talk about Fight Club,” the first rule of VV marketing is making sure not to make transparent an intention to sell a product or service. For a video to even be considered “viral,” the litmus test is 100,000 views within a 24-hour span—anything less than that, and it falls into the much lesser “cough due to cold” category. In order to reach such lofty numbers without seeking “seeding help” from companies like Pimp My Views or View Tornado, a VV must first and foremost entertain. A recent Forbes article calls this approach “Candy with the Medicine,” a philosophy that recognizes a message is best received within entertainment. So, focusing first on the entertainment value (the candy) and then following with the message (the medicine) is the only way to ensure maximum results. From an application standpoint, which would you rather watch? THIS or THIS? The first is part of a series of Old Spice commercials developed by Oregon ad agency, Wieden and Kennedy. Titled “Believe in your Smelf” it’s a follow-up to “The Man Your Man Could Smell Like” which received 40 million YouTube views in 12 months, leading to a Twitter following increase of 2700%, a Facebook interaction increase of 800% and an overall sales of Old Spice body wash 107% increase. The second clip is a more traditional, jingle reliant commercial. It also happens to be one of the most obnoxious, ear gratingly, jaw grindingly, amateur spectacles ever to come out of New York. It shoves the “message” down the consumer’s throat while casting the “entertainment” portion of the model to the wayside. In summation, the first example makes viewers laugh; the second doubtless forces them question the future prospects of the human race. Viral Videos: providing hope for humanity. Interested in ways to create viral video content that has the potential to spread your brand message to the masses? Contact our team of video production experts today!
What is Old is now New: Learn Museum Marketing in 2013
You walk into a museum, and you find yourself surrounded with relics from the world around you. Sure, you can experience each item by looking at it, and you can even go on a tour. But what if you could experience the entire process using interactive features that embrace technology, by using your iPad or your smartphone? Museum marketers are catching on to the fast-paced changes in digital technology, and are finding creative ways to leverage innovation to create an enhanced museum experience. Whereas once museum artifacts were stuck between the confines of a building dedicated solely to housing the items, today’s museums can reach people on their computers, smartphones and tablets. Such museum marketing efforts are blurring the lines between marketing and curating. Here’s a quick run down of our Orlando marketing agency’s favorite ways museum marketers are embracing digital technology. Content Creation: Keeping and maintaining a regular blog helps not only inform potential visitors of museum happenings, but also helps bolster SEO rankings and search engine visibility. A blog need not be limited to museum events; marketers can also use it to provide historical information about current exhibits and other materials of interest to the local community. Social Media: While these days, most museum marketers are savvy enough to keep active Facebook and Twitter pages, marketers at some of the nation’s leading museums are taking social media to a new level. For instance, the Metropolitan Museum of Art in New York City has a massive Pinterest presence, using the social media platform to share beautiful images from its various collections. The Brooklyn Museum website uses the Foursquare API to highlight its guests’ activities, and to display images of each of the museum’s visitors. It also highlights the museum’s Foursquare mayors, both past and present. Press Releases: Even small museums can benefit big time by using press release wire services to help distribute news and information about upcoming museum events. Press release wire services reach thousands of people in an instant, and most of these people are journalists who are hungry for stories. Additionally, press release wire services increase search engine visibility and help expose museum news to audiences that would not have seen it otherwise. While press release services are not fail-safe, they are a great tool for museum marketers. Interactivity: Even with limited budgets, most museums can afford to design simple apps to help visitors tour the museum, either in-person or virtually, from the comfort of their homes. However, with bigger budgets, there are endless possibilities to create games and interactive exhibits. For instance, the Smithsonian museum offers virtual tours and mobile scavenger hunts. As digital technology allows more and more opportunities for growth, museums will undoubtedly be on the forefront of embracing the changes that affect the world around us. This means that we can expect to see complex and advanced marketing strategies for development within the museum marketing. The team at our Florida advertising agency believes that as the world becomes more tech-friendly, the possibilities for museum marketers will be greater than ever before. While many have historically been open to the public for years, finding new and innovative means to capitalize on effective museum marketing strategies requires the expertise of a trusted agency partner. Looking to uncover opportunities to reach today’s savvy visitor? Contact us today to learn more!
Recognize The Importance of Seeding A Branded Video
YouTube is a fascinating website. Make a hit, and you might have exposure to more than a billion people. But, make a dud (or even a good video that just doesn’t get any traction) and you may find yourself out thousands of dollars, with little to show. That’s because there’s a science to creating and seeding a digital video. It seems easy enough – make something hilarious, share it with your friends, and then they’ll share it with their friends – but unfortunately, that’s not actually the way it works in the real world. Successful videos reach viewers on an emotional level. When videos capture an emotion, people are more likely to share, comment and engage with the content. There are some exceptions – for example, how-to videos tend to be extremely popular ways to market technical devices – but the trends show that sharing behavior occurs when people feel more emotionally connected to a video. Humor is obviously a great reason to share a video. In fact, branded or not branded, most of the videos that come up in my Facebook feed are humorous. But, a recent white paper from Unruly Media shows that people are even more inclined to share uplifting videos – the types that make people feel happy or inspired. Also, another tip: if a video is good, the amount of branding doesn’t seem to matter. This popular video from Chipotle, a personal favorite of mine, lists the Chipotle brand only within the last 30 seconds of the video. Without that, you would never know it is a Chipotle video. But, it not just the content that helps sell the video… it’s also the way you seed it. In the days of YouTube, it’s hard to get any video seen through all the rest of the things that are out there. According to the most recent data from Google, more than 72 hours of video content are uploaded every minute. That is A LOT of video! And, let’s be honest… a lot of it is garbage. Because so much of it is trash, it’s hard to get the good stuff to the surface. But, there are strategies to help you seed your video. You can buy sponsored placement on YouTube, or, if you opt to house your video on a server outside YouTube, you may have even more authority to place it wherever you want. Advertisers can put video ads on a number of media sites, as companies such as AOL and Gawker Media have places for branded video content. Also, if your aim is to create content that people will share, then it is essential to make it easy to share. Top marketing executives know that they should put social share buttons right next to the video, as people are typically logged in to their social networks when viewing, and simplifying the sharing process makes it more likely that people will share the content. While you can’t make a viral video, you can use these tips to help seed a video for viral success. And, if you need a helping hand, the team at our Florida advertising agency is happy to assist you in creating a strategy to help your video go viral.
Content Strategy Tips for Real Estate Agents You Need To Know
You’ve read our previous post about the importance of content strategy for real estate agents, and you’ve decided it’s time to get started in growing your business through content marketing. But, this beckons another important question: What types of content should you provide? In tackling this question, it is important to look to matters of time and budget. A real estate agent’s time can be limited, and realtors often find themselves trying to squeeze out a few minutes between back-to-back client meetings and an afternoon open house. Luckily, for time-crunched real estate professionals, there are a variety of services to help increase efficiency. For instance, agents can virtual assistant via Task Rabbit can help manage social media accounts, while a freelancer via eLance can assist with generating content for your blog. Agents looking to develop a top-tier content strategy can contact our Florida advertising agency to learn more about the best methods to grow their business by optimizing return on investment. Content strategy should be budgeted as part of overall marketing costs. If hundreds of postcards and expensive stationery aren’t generating results, consider investing those costs instead into digital strategy. Certain blogging networks like WordPress allow users to build for free, and allow them to host blogs on their own domains, which individuals can acquire for just a few dollars a month. Here are some content opportunities to consider while developing content strategy. Blog Networks: Blogging networks are great starting points for real estate agents interested in building their practices. Realtors can offer expertise about the state of the local market and other topics of interest to potential buyers and sellers. Facebook: For some real estate agents, it may help to have both a personal page and a business page. On the business page, realtors can showcase new listings, offer caption contests with small prizes as rewards, and post trivia about local neighborhoods. Agents can also use Facebook to link to blogs posts, exposing these posts to a broader audience. Twitter: Twitter is a quick and easy way to send a message, and the 140-character limit ensure short, concise updates. Try using Twitter to link to your blog and to link to new listings. Quora: Quora is a great tool for industry experts. The allows individuals to anonymously ask questions about topics of interest to them, and allows others to answer. Each time an individual answers a question, the site lists the answerer’s credentials, plus links to any website or other information that professional provides. This is a great resource for real estate agents, as some of the questions are specific to localities (check out this listing of nice neighborhoods around Orlando, and think about how a real estate agent might be able to provide expert advice). LinkedIn: LinkedIn is the number one site for business networking. Again, it’s a place where real estate agents can share links to their blogs and other content. However, LinkedIn also makes the referral process much easier. If a second-degree connection is looking for a home, and a first-degree connection sees it, then that person can easily refer the potential client to you through a LinkedIn introduction. YouTube: More commonly known for dancing hamster videos, YouTube is actually a great resource for DIY instructional films and informative videos. A real estate agent can create web videos cheaply and quickly to answer questions common to their field. If done correctly, content marketing can help real estate agents build stronger, more fulfilling practices. For more information about how our Orlando marketing agency can help you develop and implement your content strategy for optimal results, contact us for a consultation.
Why Real Estate Agents Should Focus on Content Strategy
A good real estate agent is a master of self-promotion. Unfortunately, navigating the difficult terrain between effective promotion and pompousness can be challenging. The best realtors act as salespeople without coming across too strong. In a digital era where people rely on Google, Facebook and Twitter to transmit information, one of the most effective ways to do this is to develop a content strategy to increase exposure, which helps an agent to create and maintain a pipeline of clients. Real estate agents who implement content strategies can expect to gain leads in the following ways: Expertise: Potential clients expect real estate agents to know a lot about a breadth of subjects pertaining to the industry. Therefore, agents who can show that they know a great deal about such subjects are able to establish expertise, which results in increased influence. And, once a real estate agent has built up a reputation an expert, more people will be inclined to seek out that agent when searching for a home. With enough expertise, an agent may even be invited to speak on radio shows and at seminars, which again can help build the agent’s number of referrals. SEO: A solid content strategy is great for SEO purposes. On an average Google search, eighteen percent of clicks go to the number one ranked article, while only 1% go to the number ten ranked article. This shows the power of having a high-ranking webpage on Google. In order to increase visibility in search, realtors can write articles that emphasize popular keyword searches. Content marketers can find out what keywords are popular using the Google Adwords Keyword Tool, and can tailor their content to such searches. For example, if the search term “Orlando real estate” is extremely popular, it may be hard to achieve a top ranking. But, a term such as “Orlando real estate marketing” may be less popular, and may be a better keyword topic if you’re trying to improve your rankings. A full overview of SEO rankings is available here. Repeated Exposure: Maintaining an active content strategy provides repeated exposure for the real estate agent. It allows the real estate agent to promote his or her services without seeming pompous. Maintaining a flow of interesting content leaves lasting associations in potential clients’ minds. Continuous updates are a great way to stay visible, allowing the agent to remain on a potential client’s radar long after the initial interaction. Email Lists, Twitter and Facebook: An effective content strategy can help build the agent build her fan base. This can lead to more opportunities to reach out to potential customers through email marketing, Twitter and Facebook. Most real estate business comes from the agent’s ability to get into, and remain in, potential customers’ minds. The more ways the agent can do this, the more potential for home buying and selling opportunities. This, paired with perceived expertise, results not only in more clients, but also in quality clients. The team at our Florida advertising agency believes an effective content strategy can make real estate a real win, so contact us to see how we can help!
Create a Winning Content Marketing Game Plan With This Guide
It’s baseball season, and your whole family is excited to eat some peanuts and Crackerjacks while watching your home team hit home runs into the grandstand on a warm spring day. Except, there’s a problem. Your team is on a horrible losing streak, with no end in sight. After a few games of watching loss after loss, the outing to the ball game seems like less of a big event, and like more of a chore. Your children would rather stay in and play video games, and America’s pastime is starting to feel like your own waste of time. Unfortunately, these are true realities for sports teams, burdened with the task of continuing to make money even when their teams are not winning games. So how does the sports marker get you, the unhappy baseball fan, to continue coming to games, whereby you’ll presumably order overpriced nachos and Budweiser on draft, thereby continuing to spend even more of your hard-earned money on a losing team? For sports marketers who are struggling with attendance, the experts at our Orlando advertising agency have come up with a few ideas to help your business thrive… even when your team isn’t. Partner with Charities: If you’re having trouble selling tickets, try partnering with charitable organizations to help get people in the seats. The benefits are two-fold: first, partnering with charities is a great way to show your team’s commitment to your fans, and to your community. Secondly, the tickets winners, who might not have attended the games otherwise, will be likely to share their fun experiences with their friends on social media. Evaluate Your Brand’s Message: Is it about winning? Or, is it more about having a good time, and getting a chance to bond with family? Focusing on the feel good aspects of seeing a live sporting event is a great way to entice people to go out for some sunshine at the big game. Run a Big Campaign: Offering chances for spectators to win prizes is a great way to allow them to engage with your team’s brand. The fun experience of having the chance to meet the players offers a lifetime of great memories, and people will line up to buy tickets for the chance to win a once-in-a-lifetime opportunity (or, even just a free calendar or other promotional freebie). Partner with Deals Sites: If you’re having trouble filling seats at full cost, then consider selling them at discount prices. Consider big daily deals sites like Groupon, but also consider local outlets that also offer deals, such as locally-focused blogs and newspapers. Talk About the Other Team: If your team isn’t winning, then talk about the team that is. Is your team about to face off against the series leader? Build some suspense by advertising both teams. That way, you can attract transplants who aren’t rooting for your local team, plus people who just want to see a good game. Even if your team isn’t winning any awards, your marketing efforts still can. [quote] It’s important for sports marketers to think creatively, and to capitalize on all sorts of opportunities that work to bring in players. [/quote] If you’re looking for more ideas to help ramp up sports marketing efforts for your team, contact our Florida advertising agency… we’re ready to help you hit a grand slam!
Grassroots Marketing Ideas for Small Business Owners
Almost every day, I see a campaign and think of how, if I’d had that marketing budget, I could make it bigger, better and more engaging. But unfortunately, the reality is that small businesses often have tight marketing budgets, and are unable to undertake the elaborate marketing efforts that someone with a multi-million dollar budget can. Recently, the team at our Florida advertising agency has been consulting smaller businesses about ideas that they can put into play with small marketing budgets, in order to see big returns. While every business has its unique strengths and weakness, there are a few universal tools that marketers can put into play at a grassroots budget in order to help market their businesses. Celebrity Endorsements: Okay, so we realize that not every person is friends with a celebrity, or even if you are, it might not be the type of celebrity who is willing to endorse your brand for free. But recently, a friend of mine gained headway on her brand’s social media page when she posted images of her fashions appearing on a popular network prime-time sitcom. It was a huge draw for her brand’s target demographic. Though it wasn’t technically a celebrity endorsement, it showed celebrity affiliation, which was great self-made PR for the people who purchase from her store. Go to Your Target: If you specialize in vintage silver, and your products are available online, why only reach out to your current “followers” when you could be gaining new ones? Though it’s sometimes hard to believe, the types of message boards that were popular years ago are still popular with thousands of people, people who identify with a given community. Additionally, sites like Reddit and Craigslist feature bulletin board systems, allowing people to involve themselves in conversations based on niche topics. You can also use social media monitoring to reach out to people who love your products or services to engage with them and reward them for posting. Establish Yourself as an Expert: If your business is the leading website that offers realtime information about finance and interest rates, you can establish yourself as an expert in these fields by writing about these topics. You can start your own blog, post informative slide decks on SlideShare, or can actively post in forms such as Quora to show off your expertise. Expertise in a specific field is great publicity and marketing. It helps lend credibility, not to mention helps your search engine ranking for people who organically search for keywords related to your terms. [quote] Speaking of experts… Our marketing expertise is through the roof. Contact us to get your free quote! [/quote] Connect with Potential Customers Online and Offline: If your digital followers are also real-life customers, it’s important to make them feel as though they are part of your community both onscreen and off-screen. A friend of mine incentivizes people to come into her store by offering exclusive discounts for birthdays and other life events, which she keeps track of through constant communication and a host of social media tools. Though it can be difficult for her do this with every one of her hundreds of followers, the ones who do receive treats or discounts from her almost always react positively or share their finds. If you’re looking for more ways to stretch your marketing budget, our Florida advertising agency can help introduce you to fun, interesting and innovative campaigns to help sell your product or service by connecting with your audience.