The Write Way: Six tips for better email marketing
In some ways, email marketing is a necessary evil. It’s a cheap and efficient way to reach all of your former customers, colleagues, subscribers and anyone else that’s randomly ended on your list. It’s today’s version of direct mail marketing—only worse, in that it’s so cheap that nearly every company in existence can afford to do it. If you find your company’s marketing emails struggling to distinguish themselves from that Nigerian prince who keeps asking you to send him money, then perhaps its time to reevaluate your email. Here are some tips to help you pack the most punch with a single message: KISS (Keep It Simple, Stupid): You may have the urge to pack your email full of stories, articles and news in order to make sure the subscriber knows everything. But edit your message, and think about what the reader sees… does he really need to know that your friend’s mother’s brother saw Les Miserables and thought it was “pretty good?” Cut out all of the extraneous information and focus on the important selling points. If you want to offer news and about your company (and you probably do), offer short snippets and link out to full web pages and blog posts that explore the information in more detail. Make the Email Part of the Marketing: Are you in the business of design, yet for some reason you send text-based emails? In doing this, you dilute your message of innovation, no matter what types of services you provide. However, it is important to note that some companies tend to stick to tech because some email applications, such as Gmail.com, do not automatically show images. Account for this by naming your images accordingly so that the picture titles show up automatically, and do so in a manner that helps prompt people to click the option to open all emails from your given email address in the future. Then, you can focus on ways to integrate your brand identity with your email design. Use Catchy Subject Lines: This may seem obvious, but it’s surprising how many emails I get on a daily basis with titles like “January Newsletter” and “Blog Update.” Unless these are from companies I rely on to provide me with relevant information, I immediately delete these kinds of messages. Think carefully about what your readers want to hear about – is it a sale? A giveaway? Maybe a piece of advice you know they’ll use? If possible, come up with something catchy and use it as a lead-in to your email message, which will lead to significantly higher open rates. Include a Call to Action: If you’re able to get your reader to read through your newsletter, bulletin or sale information, why not use the opportunity to encourage them to also “like” your Facebook page or follow you on Twitter? In doing so, you can get double the impact out of your email message. [quote] A call to action? You don’t say? Since we’re on the subject, why don’t you go ahead and like our Facebook page and follow us on Twitter. You’ll be glad you did. [/quote] Optimize Your Email for Mobile: This seems like a no-brainer, but so many companies these days still haven’t fully latched on to the fact that millions of Americans use their phones as their primary source of email viewing. People check from their phones or tablets early in the morning to see what they missed overnight, and they continue to check throughout the day when they are away from their computers. If people can’t see your messages, those messages will likely go down the tube into oblivion with thousands of other jumbled emails that people like you and me see daily. Avoid Spamming Your List: Email glut is a reality these days. In writing and sending emails, remember that you are asking for a piece of your subscriber’s time. If you fail to offer interesting and informative information, your potential customer will hit unsubscribe faster than you can check your inbox. Email lists are extraordinarily valuable to businesses of all sizes, and it is important to remember that every email is a potential sale. Use the kind of courtesy in a marketing email that you would in a friendly email. Our Florida marketing agency is certain that if you use these tips, you’ll notice immediate returns.
BIGEYE’s Video Production: Annika Sorenstam & Arnold Palmer video
As a part of BIGEYE, an Orlando video production company, we are very proud to have the Arnold Palmer Hospital For Children as one of our notable clients. They are viewed as the leader in pediatric care in Central Florida. In 2006, the Arnold Palmer Hospital decided to specialize its care for women and children by opening up the Winnie Palmer Hospital for Women and Babies. In 2012, we ran a campaign that highlighted one athlete’s intimate experience with the Winnie Palmer Hospital. In our society, it’s difficult to imagine superstars facing real life struggles. They lead very public lives and most of the time are viewed as almost superhuman. It’s important to remember that even though they might not face day-to-day struggles like you and me, they are still human beings. The athlete highlighted in this campaign is Annika Sorenstam, one of the LPGA tours most legendary golfers. In this video, Annika opens up about the complications she faced during her second pregnancy. The video begins by highlighting some of Annika’s biggest achievements on the golf course. Shortly after, the film cuts to Annika and her husband, Mike, discussing that no matter how accomplished she has been on the golf course, starting a family has been her ultimate proudest moment. She then discusses how one Sunday night during her second trimester, everything changed. She woke up in the middle of the night to bloody sheets, which she later learned was caused by placenta abruption. Mike raced her to the hospital where she had an emergency C-section. Annika thoughtfully remembers that amidst the chaos that night, the nurses and doctors of the Winnie Palmer hospital remained calm and reassuring. Once their premature son was born, they recalled how strong and determined he was to fight for his life. They fittingly named him Will, because he had the will to get better. Neonatologist Dr. Michael McMahan was interviewed explaining how 95% of the babies that are born that severely premature end up living a normal and healthy life. Towards the end of the video, Annika, Mike and their two children were interviewed with Arnold Palmer, who is the benefactor of Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies. Annika explains how the Winnie Palmer staff were so incredibly caring and thoughtful. Mike calls the staff their “angels, because all they do is save lives.” Arnold Palmer then reflects on the Winnie Palmer Hospital staff and discusses how many lives have been changed for the better. William Nicholas McGee was born via c-section on March 21, 2011 after Annika suffered a placenta abruption at just 27 weeks along. He arrived weighing 2.12 lbs and measuring 15 inches long. He was born 13 weeks early. Placenta abruption is the separation of the placenta from the uterine lining. The placenta is part of a baby’s life support. It transfers oxygen and nutrients to the baby. When the placenta separates, it can interrupt the transportation of oxygen and nutrients to your baby. Only about 1% of all pregnant women will experience placenta abruption and most cases can be successfully treated. The video shoot was very complex. The camera used is known as a ‘red camera’. It has the ability to shoot ‘4 K raw footage’ which allows the film to obtain double the amount of pixels. In a way, it’s almost like using two cameras. This camera is extremely high end and our video team describes the style of the type of footage captured “similar to the footage in The Hobbit.” We hope you enjoy the video!
The business of social media: Do you still need a sales team?
With social media, individuals and small businesses have the power to reach thousands of people in mere seconds. Our smartphones and computers allow us to reach anyone in almost any part of the world in less time than it takes to warm a microwave burrito. Business contacts, colleagues, associates, consumers – they’re all right there at the tips of our fingertips. So that leaves some members of our Florida marketing agency wondering, what’s the point of your sales team if you can broker sales through effective use of social media? The “push” sales strategy may be losing its place in a “pull” culture, where people go online to seek out only the information that they need in order to formulate an opinion as to the products or services that they find valuable. [quote]Through social media, people can buy items with just a few clicks, which in some cases could virtually eliminate the need for a costly sales team. Like us. Follow Us. Tweet Us. Pin Us. Watch Us. While it may seem tempting to save thousands of dollars each year by pink-slipping your entire sales team, I’d instead argue that the role of the salesman has changed. Individuals have been very successful in pushing their products through online sales, so perhaps for companies such as cell phone retailers, the benefit to a so-called sales team is to offer potential consumers opportunities to demo products and explain services, and to provide customer service when people have issues. Sales teams will almost always remain important in fields where connecting online may not be the best or most practical option. Perhaps your desired audience may not be tech savvy, or isn’t as plugged in as most of the world. Though it seems as though everyone you know has a smartphone, as of a year ago, only ½ of the United States’ mobile phone owners had one. Your sales team can be beneficial if you arm them with the tools to properly use social media to their advantage. Video programs are offered by executive training companies such as McKinsey, as well as online courses from top continuing education institutes on how people can properly use social media in either a B to B or B to C sales capacity. These classes can teach about the benefits of using Facebook and Twitter to connect with people who may provide valuable resources for your company, and can teach your employees to seek out potential buyers and distributors through LinkedIn. Returning to the original question, does your company still need a sales team? Maybe not! Certainly, it’s contingent upon your industry. But, for those of you in fields reliant upon tech, it may be beneficial to hire a social media expert to help you master the art of sales through social media. Additionally, offering opportunities and incentives for social sharing may help drive your company’s bottom line through active use of social media. While our Florida advertising agency doesn’t suggest that you immediately get rid of your entire sales team, we do suggest that you teach them strategies to use social media in a professional capacity to help build sales and increase revenue through social media. We imagine a future where all business sales come from the relationships established and maintained through the use of social media. What does your sales team look like?
How advertising is like parenting pour three-year-old kid
When you’re three, you don’t know much. The world around you is an amazing stimulus of glittery, shiny and bright things, just waiting for you to touch them and explore them. As adults, when people are subject to advertisements and promotions, they experience marketing in the same way. Good marketing makes people impulsively want to reach out for things, try new products and seek new experiences. Like a good parent, the marketer’s goal is then to push the person in the right direction. We make hundreds of choices each day about where to eat, what fabric softener to use, and what type of chair looks best in the dining room. Though we may not realize it, it’s marketing exposure that allows us to make informed choices. But children are unpredictable sometimes, as are consumers. Ask a group of well-educated adults what they want in a smart phone, and you’ll get a host of complicated features. Apple’s Steve Jobs took it upon himself to dismiss focus groups and instead to create the features that people didn’t know they wanted yet… applications, web browsing features, music, video and, most importantly, efficient design. Around age three, a child learns how to identify with a group. While this tendency is most pronounced in young children, the fundamental learnings they take home during that time stay true well into adulthood. These attitudes are the same ones we fall back upon when we identify with groups as adults. Nike capitalizes on the people who identify as athletes, designing products suited toward athletic lifestyles and even engaging in content marketing directed toward that group. Throughout our lives, we’re constantly evolving and identifying with our favorite brands, purchasing Apple products or showing a preference for Pepsi over Coke. Our perceptions of our own identities evolve as we grow to learn more about the world around us. Advertisers can latch on to this concept to sell us their products at every stage of our lives. Parenting is hard, and in the way that children trust their parents, consumers trust advertisers and marketers to point them into the right direction. [quote]Marketers strive to make that meaningful connection to their consumers, much in the way that parents strive to see the world in the way that a child can understand. [/quote]Consumers reciprocate when they find brands reliable and trustworthy. For advertisers and marketers, the realization that our client base may not fully understand the science behind the marketing of the good or service means that we have the ability to teach them. We can also grow with them, and can learn from their mistakes. But, in any case, the brand is the guide – at our Florida advertising agency, we believe that a successful brand will teach consumers to comprehend new products or ways of thinking, or to experience existing products or services in an emotionally-connected way. The team at our Florida marketing agency wants to remind you that the next time you receive criticism from a client, or you experience surprising or even erratic behavior from consumers, it’s important to step back from your consumers and instead view them from a parental perspective. They trust you, and they’ll lash out against you, but if you’re able to build trust and respect within the relationship, you’re able to nurture a healthy, long-lasting relationship. To learn more about our advertising and marketing services, please contact BIGEYE today at 407-839-8599.
Looking for a creative way to get your foot in the door?
So—after weeks of searching and qualifying, you’ve found the perfect prospect. All you need now is a short face-to-face meeting to make this work. But after multiple calls, e-mails, and visits, you just can’t seem to get your foot in the door. You need a way to stand out… A way to make it worth their while. BIGEYE, a Florida advertising agency and Orlando video production company, has been excited to work with this revolutionary new sales company called Complete the Pair. With Complete the Pair, you’re a shoe in—literally. Here’s how it works! Simply visit their website and place an order for a pair of brand new shoes. Complete the Pair will send one shoe to your prospect and the other to you—both beautifully shrink wrapped in clear plastic. Try to get that lost in a stack of mail! Attached to the prospect’s shoe will be a unique code and instructions directing them to the Complete the Pair website. Once the code is entered, they’ll see a personal message inviting them to “complete the pair” simply by attending a short meeting with you. More than likely, they’ll agree to it for two reasons—one is they’ll be excited to meet with someone like you who creatively thinks outside the box, and the other is to support a great humanitarian cause. Because once the shoes are reconnected and returned to us, Complete the Pair will provide a free pair of shoes to a person in need through Soles4Souls, a charity that has distributed over 19 million pairs of shoes in over 130 countries around the world. When the cycle is complete, it becomes a fresh start for you and your new colleague and a new beginning for a person in need. And don’t worry—you won’t be violating any gift-acceptance policies. Nothing of value is left behind once the shoes are returned to their headquarters. Attracting attention while making a positive difference has never been easier. So, step up! Visit and make an impression that goes further than ever thought possible. Clever, right? See other videos that BIGEYE has created for some amazing clients. To learn more about the latest video production trends, contact BIGEYE today at 407-839-8599.
Want to launch a mobile app? Ask yourself these questions first
Mobile apps are all the rage. There are literally thousands of apps in the iTunes app store, with more and more created every day. You have an idea for how you think you might be able to grow your business through a mobile app, but you’re not entirely sure. However, since everyone else is doing it, it must be the thing to do… right? Not necessarily. Lots of media companies that have developed complicated apps have watched them go bust as they find out that their subscribers, followers and readers aren’t necessarily interested in getting their information from a mobile app. If you’re thinking of creating one for your brand or business, the team at our Orlando marketing agency thinks you should ask yourself these questions first: Am I providing a service that no one else is providing? While this question won’t hold true across the board (the New York Times app is always going to be able to compete with the CNN app), many apps fail because they are providing a service similar to, if not identical to, a service that’s already being provided. [quote]Want to check out a success story in the mobile app market? BIGEYE teamed up with The Daily Mom to develop a unique and sophisticated app that reached the Top 25 Downloads Position on iTunes. [/quote] Recently, someone turned me on to a new local neighborhood app. The problem was, everything on the app is also available on Yelp, Google Maps and a variety of other platforms. What would be the point of having another app to clutter my home screen? I would advise that developer to pivot as needed to ensure that he is not duplicating something already in existence. Will a mobile app provide features that a mobile optimized web page can’t? If it takes a person as many steps to sift through your mobile app as it does for them to directly access your website, then it may be wise for you to save your money and focus on mobile optimization. Along the same lines, it’s important to consider whether your app will add anything to current marketing efforts. I overheard an individual at an independently owned media company say that his company had to kill its mobile app, as it was a waste of resources for them. Why? Because people were discovering his company’s content through social media links and email marketing, making it unnecessary for his email subscribers and social media followers to take the extra step to download the app. Is this the best use of my budget? A strong mobile app can cost a small fortune to develop, particularly if you’re trying to trying to do something innovative that’s never been done before. But, it’s not just the cost of creating a mobile app – it’s the cost of maintaining it and continually feeding it content. It’s also the costs to keep it up-to-date with the newest technologies, in order to offer advanced features. In the first stages of an app, these items are crucial, as no one is interested in downloading an app that will only cause problems and headaches. [quote]Once you’ve answered these hard-hitting, bottom-line questions, it’s time to determine whether your company or brand really needs a mobile app. [/quote] At our Florida advertising agency, we believe that in the future, mobile apps will be a necessity – but that it certainly isn’t the case today. As of July 2012, only 55.5% of U.S. mobile subscribers owned smartphones, though this is sure to change in the coming years. What are your favorite mobile apps and why do you remain loyal to them? Still interested in creating a mobile app? Check out the web & mobile services we have to offer.
How content marketing will revolutionize brands in 2013
You know how those banner ads flash across your screen on just about every single web page in existence? Well, they’ve been pretty much unchanged since 1995. Inc. reported last month that content marketing is the wave of the future as part of its series on How (and Where) to Make Money in 2013 (and Beyond). And your friends at your favorite Florida advertising agency just want to say… Duh! Earlier this year at an industry conference, I heard from a range of speakers who suggested that if brands are treating themselves as media companies, they are going to fall behind. As the traditional media outlet dies, branded content will reign supreme. And, while there’s always going to be a place for hard-hitting, unbiased journalism, branded content is really just an extension of television networks that make money by selling relevant ad time during popular television shows. Perhaps this is a bit confusing for some people. But the Internet made it possible for brands to independently establish media companies as part of their digital identities, outside of the confines of the Viacom empire, NBC Universal, CBS, Disney, ABC or the stronghold of Rupert Murdoch. In this digital world, brands no longer have to rely on such media companies to push their content – they can create their own. Hence, branded content is taking the place of “traditional” media. One example is The Zoe Report, a lifestyle blog from celebrity stylist Rachel Zoe, which tracks back to her own commerce site. The Zoe Report also soups ups your inbox with daily tips and deals to subscribers’ inboxes, which leaves her with a solid email marketing platform to boot. [featured] Speaking of creative blogs, check out the rest of our blog posts! Be prepared to be inspired. [/featured] Escape My Life, a web series from Ford Escape, stars comedian Natasha Leggero, perhaps most notable for her stint as a judge on NBC’s Last Comic Standing. In a sense, it’s like an extended commercial, but the story drives the content and keeps it interesting with humor. Does it still seem so far-fetched that content marketing is the wave the future (or even the present)? [quote]Digital content is relatively inexpensive to make, and doesn’t have the added shipping and printing charges of direct mail marketing.[/quote] Companies who engage in content marketing have the power to reach millions of people, and can keep them coming back for more. Marketers can reach out to people using tools as varied as Facebook to Reddit. Even with items as simple as sponsored posts on already-popular websites such as Gawker counts as content marketing, which is the younger sister of the sponsored pull-outs you see in major newspapers across the country. Many times, there is little difference between the type of content that the publication would typically publish and the sponsored content. Conversion Planet is vying for the top space in this growing digital field, with real-time content and analytics that help measure success. Marketers can latch on to this field by developing interesting content strategies that involve text, blogging, social media and video content. Our Florida marketing agency encourages your team to develop an integrated content strategy this year in order to help solidify your team as leaders your field, and to keep people coming back to you for more.
7 tips to improve the impact of your business emails
Inbox overload is a real problem. Each day, intersparced with the emails I get from Groupon, Amazon.com and Zappos about new products and flash sales, I receive long business emails from potential associates and partners. Sometimes, there’s just not enough hours in the day to go through all of it. So, I’ve compiled a list of patterns that I’ve noticed in the Florida advertising agency world that almost always trigger a response to business emails. Because of the nature of my work, I might be dealing with a marketing executive with limited time, or with a overwhelmed assistant. Here’s what you can do to help improve your business emails response rates. Make Your Subject Line is Straightforward: If you’re trying to confirm a meeting, it’s incredibly important to include the name, time and location in the subject line. First of all, this is much clearer to your colleague than a general subject line like “today,” plus that person can flag it to easily access it. Also try this when scheduling phone calls and providing notice of events. Make Sure It’s Important: If you’re asking for feedback on a project that you should be able to handle yourself, then perhaps you can save your superior some time by exercising judgment. [quote] In this present landscape of agile techniques, many companies would rather their employees take risks up front, rather than have to wait months to get anything completed.[/quote] Yes, there is the risk that your superior or colleagues won’t approve, but they’ll forget all about it once you’ve earned them a goldmine. The simple realization that your coworkers’ time is valuable should be enough to help determine when you need a response, and when you don’t. Respond on the Right Thread: You have two dialogues going on with the same two people; one is about your annual contract renewal and budget, while the other is about a small party you’re hosting. Keeping information organized by replying on the right chain will eliminate the need to have to sort through a hundred emails trying to find the name of the restaurant the client recommended for the event. Use Proper Grammar and Spelling: Conversational style is ok, but if u r wrting emails w/typos, it can b rly annoying 4 the rdr! u c what I mean? its not hard. thx. Keep it Brief: Have you ever spent three paragraphs writing something, then realized you could say the same thing in one sentence? Do your reader a favor and revise your message to be clear and concise. A text-heavy email WILL get buried in my inbox, regardless of how important it is. Ask a Question: If you’re expecting a reply, make sure there’s something to reply to. It’s easy to write “Thoughts?” but if you have specific concepts you’d like your colleague to address, why not save that person time by ask him directly? Asking questions is a smart way to get your reader’s input, and also to also gauge your reader’s interest in the subject matter. Make Attachments Easy to Open: This seems like a no-brainer, but every time someone shoots me a resume in an unrecognized file format, it’s enough to make me forget about that person during hiring time. You can’t go wrong with a PDF, which stands for “Portable Document Format.” PDFs were specifically designed to be universal, and anyone on any computer with internet access can download Adobe Reader. Follow these tips, and I can ensure you’ll have a heightened response rate. I encourage the team at our Florida marketing agency to implement these strategies… which is why I ALWAYS reply to my team members’ emails! [featured] Don’t know much about our Florida advertising agency? Check us out. You’ll be happy with what you learn. [/featured]
Your business’s missing link: Using LinkedIn for more sales
It’s a dusty collection of business cards you have over there, isn’t it? You met what’s-his-name at the who’s-he-what for that startup thingy you can’t remember… right? LinkedIn exists to help people find jobs, but it also survives as a networking tool to help people meet and remain in contact with potential business associates. Your network is who you know, but those people might be connected to the businesses and business owners you WISH you knew. LinkedIn can help you reach out to the people who can truly make a difference. For example, a designer friend of a friend at our Orlando marketing agency wanted to sell his products online at a particular website, which he thought was a good match. He reached out to a sales planner at said website through the mutual friend, and less than a month later, the site was carrying his products. If that designer were to successfully do this with ten retailers, his business could grow tenfold. Many people think networking is about passing out business cards and being able to drop some fancy jargon and a bit of understanding about the state of the industry. If only it were that easy! Real business thrives on relationships and opportunities. And, friends-of-friends can be easy starting points to expand your inner circle. [quote]LinkedIn may be the missing link in the chain of relationships that will help drive your company’s growth.[/quote] If you want to use LinkedIn to improve sales, try some of the following ideas: Ask Yourself Some Bottom-Line Questions: Who are the people who you think may be able to help you? How do you think these contacts might be able to help you? What’s in it for them? Addressing these primary questions will help you formulate a pitch. If you’re blindly messaging your contacts and trying to get in touch with theirs, then it will come off as insincere, and may even hurt your chances of growing your business. Create a Strategy: Once you’ve figured out the answers to the questions above, formulate a strategy for reaching out to the most valuable contacts with the least amount of time and effort. Remember, if you run a small social media start-up, the CEO of a major brand may not be the best person to help your business. Perhaps you have a connection in common with the company’s Director of Marketing, who holds the power to make decisions pertaining to new social media tools and applications. Join a Group (or Ten): Joining a group will put you in contact with like-minded people in your line of business. But joining a group itself isn’t enough – it’s important to actively engage with other group members, who may provide valuable leads and information pertaining to your field. Try trade associations, alumni groups, and of course, groups containing current or potential customers. Dedicate Time to Your Network: It’s easy to set up a LinkedIn profile, and then to let it get lost in the shuffle of all the other important things you need to do in order to maintain your business on a day-to-day basis. Instead, actively seek out people in your line of work and dedicate a few minutes each day to following up with them. Schedule time on your calendar each day to dedicate to this task, rather than waiting until you have a pocket of time to focus on your network (which may be never). Follow these tips, and our Florida advertising agency assures that you’ll see results. While you’re at it – check us out on LinkedIn! LinkedIn may be the missing link your company needs to help grow to its fullest potential.
13 Social media & marketing blogs to add to your feed right now
There’s a lot of content out there on the Internet about any subject that you could possibly ever want to know about (turns out that woman you recognized on White Collar is actually the girl who played Kelly on Saved By the Bell – thank you, Wikipedia!). This is particularly true in the social media world, which churns out a constant stream of information through a network of tech-loving writers who are borderline obsessed with posting and reposting the news of the day. If you don’t have your own in-house social media editor to sift through the mess, let our Florida advertising agency guide you to the best social media and marketing blogs. Mashable: Tried and true, Mashable offers a constant stream of updates about all things social media. Pete Cashmore placed his bets on the social media industry early on, taking it seriously as a field that would continue to grow. Today, Mashable is the most comprehensive listing of social media news and updates on the web. Seth Godin’s Blog: As an internationally known marketing expert, Seth Godin is straightforward, honest and to the point. And it’s not just our Florida advertising agency that sees the value in Seth’s words – his blog is also typically ranked as one on Ad Age’s top 10 of the top 150 blogs tracked. VentureBeat: VentureBeat has Silicon Valley on lock. With constant updates about the newest trends in social media and tech, this is a website that any tech savvy individual should bookmark and visit frequently. It’s a great place to find out about the newest and emerging trends – the ones that will affect the future of social media marketing. TechCrunch: With such an overlap between tech trends and social media, it’s great to find a blog that gives superior coverage to both. TechCrunch, part of AOL’s digial empire, offers interesting and insightful content that’s useful for anyone in any emerging industry. And, the writing itself is some of the best in the business. Social Media Today: For anyone interested in social media marketing, this blog is a terrific starting point. This community-driven blog site is driven by experts such as yourself. The result is numerous differing views as to trends in social media, all moderated for quality to offer the best composition of blog posts in any one site. CopyBlogger: CopyBlogger offers excellent information about all fronts of content marketing. Content marketing as an industry itself has taken on all types of new directions in recent years, and since you can’t talk about content marketing without talking about SEO and social media, the blog offers a great resource for covering that area on all fronts. All Things D: The D stands for digital, and the website that purports to cover all things digital stands up to its name. While it’s more of a tech blog and sometimes just even a fun news and current event blog, the social media coverage side offers some of the best coverage in the game. Plus, the easy-to-navigate site spins circles around competitors with fancy but not necessarily effective designs. Marketing Tech Blog: Like a true marketing company, the Marketing Tech Blog emphasizes social media content, and innovations in the digital space – using lots of sharable information and infographics to sell the story. ClickZ: With a constant stream of updates about innovations in social media and digital marketing, ClickZ ultimately focuses on one thing: teaching you how to get ClickZ for your company and your business’s social media. Digital Buzz: While it’s more of a marketing site than a straight social media blog, Digital Buzz features content that our Orlando marketing agency loves. With fresh perspectives and information about new trends in digital media, true marketing professionals shouldn’t miss this site. A few more blogs to add to your feed, these three cover analytics, platform strategy and management tools. Buffer Social: This social media marketing blog covers the latest in tools, analytics and strategies, and an has an incredibly intuitive design. The blog features a wide variety of authors which keeps the content and tone fresh. Jenn’s Trends: Jenn Herman is a social media management strategist and her blog focuses heavily on strategies for businesses to use on Instagram. If you’re looking to move your brand onto Instagram, or up your InstaGame, Jenn’s Trends a must-follow blog for your brand. RazorSocial: Written by Ian Cleary, RazorSocial provides information on the latest social media tools and technology. He publishes a lot of how-to, cheat sheet, step by step and tips and tricks post that are easy to digest and apply to your business. Honorable Mention – BuzzFeed: While BuzzFeed isn’t really a social media blog per se, it’s really a blog that’s all about posting content that people can share. If you’re a marketing expert and you’re looking for inspiration, check out BuzzFeed to see what the world is talking about right now. In search of a few additional social media and marketing blog suggestions with the potential to make a big impact on your bottom line? Contact us today for more helpful tips and tricks to benefit your brand!