Encouraging discovery through subscription commerce
As busy people with busy lives, we don’t always have the time to sift through a glut of new products and services to decide, for example, what new shampoo to try, or what type of headphones pack the best sound for the cheapest price. That’s why many of the team members here at our Florida advertising agency stick to our trusted Head and Shoulders brand, and grab whatever headphones we can find on sale at Target. But, some marketers have picked up on the fact that many of us are, in fact, interested in being the first in town to try something new. Be it something strange, like rearview mirrors for your sunglasses, or something practical, like an eco-friendly razor, there’s something inherently cool about being the first person to be in the know. Subscription boxes are gaining in popularity as ways for people to experiment with new products. Curating companies tailor such boxes to their target demographic, and a typical box might include products for a young, hip mother or a dog-loving city dweller. For a fee, the person has a box of goodies delivered each month, and often receives all of the items in the box for a fraction of the price that he or she would have to pay to purchase the items individually from retailers. Come delivery day, it’s like Christmas — every month! Besides the obvious financial benefit to the companies that create these boxes and sell them online through subscription services, these boxes can also be a great way for marketers to get their products into the hands of potential customers. Some subscription services even encourage their subscribers to engage in influencer behavior, which ultimately also helps to market the products to a broader audience. Plus, many marketers know that hand-to-hand marketing is one of the most successful forms of marketing, so when you can put a product in a consumer’s hand, your business has the opportunity to generate a high return on investment. What motivates people to trust strangers to curate subscription commerce? In many instances, the keyword is trust. Once a company is able to establish itself as a leader, it can then take initiative to offer its loyal subscribers access to goodies that they never knew existed. Cravebox leads the way in curating boxes and solidifying the trend known as subscription commerce. Cravebox’s researchers scout thousands of products to bring its subscribers only the best in health, skincare, hobbies, parenting and more. Cravebox chooses its members out of a lottery, which provides an air of exclusivity for those selected. Other companies like 12Society reach out to a targeted demographic. 12Scoetry purports to offer products from celebrity endorsers, and caters to the young, professional male. (It kind of makes you wonder why a company like GQ didn’t catch on to this type of trend sooner.) Birchbox offers a similar subscription box service, but sets itself apart by also offering links to products you can purchase on the website. It also offers different boxes for men and women, and offers grooming and style tips with each box. Similarly, lifestyle box company BabbaCo offers the kinds of goods only a mother could love – because they’re tailored to mothers. The magic of the boxes is that no two are the same. Each offers a different set of goodies and, if you don’t like it month after month, you can cancel your subscription. Our Florida advertising agency understands that consumers are spending less time with beauty magazines and print content, and believes that subscription commerce may be just the type of marketing you need to help introduce a new product, and reap impressive results. Contact us today to see how we can help you generate impressive marketing results.
Pinterest: Helps companies drive innovation & revenue
A year ago, Pinterest blew up into popularity so fast that even the founders themselves were astounded. However, a leading question on everyone’s mind revolved around a single question: how could the Internet’s pin board help drive revenue? Pinterest continues to grow in popularity because it offers a visual approach to daily inspiration. Particularly popular among adult women, a coveted demographic in the digital marketing space, Pinterest is almost an unexpected success in the tech world. As people are predominantly visual beings, it makes sense that these images offer daily inspiration. Many brands seek to use Pinterest to capitalize on this, pinning photos of visually-interesting items and offering track back features that allow people to purchase those items directly from the website. Even here at our Florida marketing agency, we use Pinterest to help showcase inspirational design. Recently, the company introduced Pinterest for Business, a profile model that stands apart from a personal Pinterest profile. Typically, when companies develop pages specifically for brands, they enable brands to engage with followers in ways that are not available to personal accounts. For example, Twitter brand pages allow customized skins and prominent graphic placement, and Facebook offers brands broader opportunities for sponsored posts and features like multiple page administrators and weekly data roundups. [quote]With Pinterest’s launch of new business pages, it is essentially offering evidence that it is taking the first steps toward creating a possible revenue-generating platform for its company.[/quote] Pinterest launched its business pages alongside several case studies of how some companies have successfully used Pinterest to help lead to customer acquisition, retention and conversion. For instance, Etsy, an eBay-like service for people who sell crafts and other artistic goods, uses Pinterest to help showcase members’ products. This helps members generate sales and thereby helps to keep the Etsy marketplace growing. Jetsetter, a flash sales travel site, helps lead promotions by engaging its followers through Pinterest. The company encourages brand supporters to post their most inspiring travel ideas, which helps them involve their community. During one promotion, Jetsetter invited a team of celebrities to name the top pinners, who won prizes accordingly. Participating pinners pinned more than 50,000 pins in one month. Finally, there’s the gluttonous guilty pleasure site AllRecipes. AllRecipes is a go-to spot for the best ways to cook anything from kale to Rice Krispies Wreaths. Marketers are generally aware of the fact that images often inspire action, and this is tactic is probably most effective when it involves food. For years, advertisers and marketers have been able to capitalize on the comforting sensations that people experience when faced with aesthetically-pleasing food. AllRecipes uses their food photography and the Pinterest platform to help their community share recipes through repins, as well as to drive traffic back to their site so that people could find even more meal recipes. As the Pinterest business pages continue to develop, we will doubtlessly continue to see innovation in how brand pages leverage the Pinterest platform to help make the best user experience possible…. the team at our Orlando marketing agency is “Pinterested” to see what the next generation of business pages holds. Follow us on Pinterest!: http://pinterest.com/bigeyeagency
Caring about your consumers time could change the ad world
It’s a fact that people are inundated with branded content hundreds of times a day. The advertising industry is worth billions of dollars, and brand marketers latch on to this by finding ways to reach you EVERYWHERE, including billboards, television, smartphones, tablets, magazines, websites and search engine pages. If you’re developing an advertising or marketing strategy, then chances are that you’re thinking about how you can get the word out about your brand or business. (Of course that’s what you’re thinking about; after all, that’s the primary goal of the entire industry!) However, as you develop your new video or concept, I encourage you to think carefully about the end result. Many times, the specialists at our Florida advertising agency see competitors carefully craft high-budget interactive media projects without giving much consideration to the most important aspect of the campaign: the end user. If you are creating digital content, you are, in essence, asking people for a piece of their time, which, for many people, is more valuable than money or material goods. As a goods or services provider, once you have peoples’ attention, you are then asking them again to convert; i.e., to make a present or future investment in your product or service. The question then becomes: what are you offering this person that makes it worth their time? [quote]Numerous advertising campaigns fall flat because the advertising doesn’t reach the person in a meaningful way.[/quote] Rather than focusing on companies that have tried to reach their readers and failed, I thought it better to highlight innovating digital marketing projects that have succeeded beyond expectations. If you represent a deodorant brand, you have to work hard to convince your audience that you’re superior to anything else your potential customers may be able to find on the shelf. But, if you’re a company like Old Spice, you’ve managed to prove that you’re a lifestyle brand. After discovering to the interesting insight that women often purchase deodorant for their boyfriends or husbands, Old Spice introduced “The Man Your Man Could Smell Like,” which featured a muscular male model. The campaign proved such a hit that the man soon had his own following. Rather than leaving the rest up to fate, Old Spice took advantage of this and offered opportunities for fans to interact with the Old Spice Man through their website and social media platforms, including a series of YouTube video responses that were extremely popular. Another innovative video concept came from Mitsubishi, in conjunction with B Reel Productions. The project, called Mitsubishi LiveDrive, allowed people all over the world to test drive the Outlander from their own computers, using the buttons on the keyboard to drive. The concept was the first of its kind, and garnered massive publicity, as people were impressed with the ability to control a car from thousands of miles away. When Jay-Z came to Droga5 for ideas as to how to help launch his book Decode, the company partnered with Bing to come up with a concept that offered insight into the places that Jay-Z references in his book, as well as a gamification element that kept people returning for more. The only thing that truly sets these campaigns apart from numerous other failed campaigns is that they all encompass a single quality: an appetite for innovation. Our agency believes that we can also help you develop an innovative digital marketing campaign on any budget. Contact us to help create your own innovative digital marketing campaign!
The newest buzzwords & what they mean to your company
The marketing and advertising industries are notorious for making up their own buzzwords, in order to emphasize and, in some cases, glamorize trends and ideas as they come into the public space. (I once received an email from a media company encouraging me to “techcessorize” my iPad – how’s THAT for corny PR language?) Here are a few definitions intended to flush out fresh trends from Orlando advertising agencies, and what they could mean for you. Advocacy: A new phase in the traditional marketing cycle, where fans of a brand encourage active engagement by sharing, via their own social media platforms. Aggregator: An aggregator collects content from a number of sites around the web, and allows people to search the aggregated content to find links that they may find of interest. Popular aggregators include Reddit and Google Reader RSS Feeds. Agile Marketing: A marketing technique that involves the use of agile tactics, such as real-time response to marketing opportunities, brief stand-up meetings and investing resources in production and project execution (as opposed to planning). API: Application Programming Interface. Companies such as Facebook and Foursquare allow third-party applications to access their systems in order to create innovative uses for such platforms. App: Short for application. Though mostly associated with smartphones and iPads, browser-based applications may connect to Facebook or other social networks, such as Facebook games like The Sims Social or Words with Friends. Content Marketing: Based on the theory that good content creates reader and viewer interest and encourages engagement and social sharing, content marketing describes the consistent generation of branded content to create and sustain search engine traffic, and to keep people returning to a company’s website or social platforms. (Content marketing = keeping your blog up to date.) eCommerce: All commerce activities that occur on the internet. While people commonly think of companies such as eBay and Amazon, newer power players in the eCommece industry include companies such as Groupon and Fab. Engagement: The process by which readers and viewers interact with your content, generally by commenting, “liking,” up-voting, mentioning and sharing. Frictionless Design: The development of intuitive, painless digital interfaces that reduce bounce, increase conversion and increase user satisfaction. Gamification: This technological function makes digital behavior into a game. Though Foursquare didn’t create this type of tactic, which encourages repetitious behaviors that presumably lead to more points, the company made it popular by including “badges” in its platforms, allowing people to earn various badges (and therefore, social capital) for their check-ins. Hybrid: A hybrid delineates a person who has a broad skill set applicable to a number of technological disciplines, though that person typically also has one or two areas of true expertise. Infographic: A visual representation of a data set. Sometimes funny or downright hilarious. Meme: You know those funny cat pictures, or those sarcastic eCards that always pop up in your Facebook feed? As people share those photos and images, and continue to alter them in ways that are humorous and make sense within the context of the original content, they becomes Internet memes. (It’s pronounced like “theme.”) Native Speakers (of Technology): This term is used to describe a generation that is growing up with smartphones, tablets and computers as the norm. These children are learning through interactive games as opposed to books and notebook paper. Pivoting: When a company realizes it’s not meeting its goals, it may pivot to set a new trajectory. This may occur in a single marketing campaign, or may apply to an entire business strategy. SEM: Search engine marketing. SEM may involve paid search, search engine optimized content, or both. Social Capital: Many people believe that social capital is at the core of most individuals’ content creation and sharing behaviors. The theory is that people share content with the hope or idea that it will elevate or retain one’s status within their online community. Put simply, the idea is that people share content because it makes them “look cool.” Social Listening: Monitoring digital media to assess what’s being said about a company, brand, product, or person on the internet in real time. Listening provides opportunities for quick response to customers, get ahead of public relations issues, and trending topics. Social TV: This describes technologies and behaviors that combine television and social media content. For instance, when brand marketers encourage fans to live Tweet sporting events, this is a form of social TV. Trendjacking: Leveraging a trending topic to generate buzz around a brand. Like most marketing tactics – there are smart, creative ways to do this right, and also terrible, clunky attempts that get this all wrong. Viral Video: No one can create a viral video; rather, they can aim to create a video that “goes viral.” Though many viral videos have well over 1,000,000 views, a video can be said to have achieved some level of virality at views as low as 100,000. We sometimes throw these words around at our Orlando marketing agency, but we’ll never leave you in the dark about what they mean, and the implications for your company. (And we’ll never ask you to techcessorize ANYTHING.) Contact us and we’ll help fill you in on the fancy lingo.
Things you didn’t know about LinkedIn – & probably don’t want to
Many people see LinkedIn as a way to stay connected to fellow professionals. However, the online resume platform uses some interesting tactics to help put a price on your skill set. Our Orlando marketing agency uses LinkedIn to help us find talent, but always with caution. What follows are some things you may not know about the high tech career services company. LinkedIn is a Search Engine for Resumes. Think about how a search engine works. Typically, a person keys in search words in order to filter results. From a recruitment perspective, LinkedIn allows employers like our Florida marketing agency to weed out unqualified job seekers and limit searches to only the top candidates. That means that hiring personnel can search based on your number of years of experience, prior job titles, educational background, skill set and anything else you put on your online resume. While in theory this sounds like an excellent, efficient recruiting strategy, it also has serious limitations. For examples, recruiters will tell you not to use the most recent buzzwords on your resume, but then will actively search for terms such as “creative,” “innovative” and “strategic” as they look for job candidates. In the end, it’s all about how build your profile, and therefore not necessarily about your actual experience and what you can bring to the table. LinkedIn can expedite the hiring process, saving recruiters time and money in placing individuals. Whereas it once used to cost potential employers $20,000 to place one person through a staffing company, such large companies can now manage such requests in-house to narrow the search down to a dozen qualifies applicants in minutes. It’s All about Sales. LinkedIn has a tremendous sales force behind it. The company’s representatives sell recruitment products to leading Fortune 500 corporations, and those products are quickly becoming the industry standard in recruiting practices. Companies that don’t latch on to LinkedIn’s practices will risk falling behind the industry, and therefore, will continue to shell out cash for LinkedIn’s recruiting service products. While the team at LinkedIn purports to care about helping professionals connect with each other and helping job seekers connect with recruiters, what really seems to be driving the company is the bottom line. Because LinkedIn’s revenue model actually works (as opposed to Facebook, which currently seems to be facing some challenges), the company is working hard to make money while the company is still profitable, potentially at the expense of the people it purports to help. LinkedIn Makes Millions From Users’ Personal Information. The leading professional social platform uses your information and connections to make big bucks. [quote]Data is extremely valuable, and the more that a company like LinkedIn can garner from you, the more that the company can leverage your information to build products that help grow the company.[/quote] For the executives at LinkedIn, the bigger picture revolves around using your data to help sell products to the companies it services, to offer these companies advantages in terms of competitive hiring practices, desirable skill sets and in-demand job opportunities. People Can See When You’ve Viewed Their Profile, Even if you Limit your Privacy Settings. Even regular LinkedIn users may not know that every time you visit a profile, your name, photo and job title shows up on the person’s page. Typically, LinkedIn’s privacy settings adjust to your own settings; for example, if you set your search settings to anonymous, you also can’t see who’s viewed your page. However, if you’re in an in-between setting, and someone knows that “Someone in the Publishing Industry” looked at your profile, you can click on a link that shows about ten profiles that match that description, with one of those being the person who actually looked at you. Typically, you can use the process of elimination to find out who is stalking you. This can offer some awkwardness, especially for small business owners who may be looking into their networks’ talent pool. LinkedIn May Still be Behind in Security. Earlier this year, more than 6.5 million LinkedIn passwords were stolen and published online, exposing a hole in the company’s security procedures. While technology moves fast, it’s possible that even six months later, the company hasn’t effectively worked to fix security holes that may lead to breaches. Unfortunately, the only way we’ll know is if someone else comes forward and attempts to crack the code. If You Don’t Have a LinkedIn Profile, You Might be Screwing Up Your Future. Even if all these things offer a solid case against using LinkedIn, the reality is that employers rely on it the way that teenagers rely on Facebook. For employers such as our Orlando advertising firm, LinkedIn is a gateway to your digital presence, and will continue to be such as long as the company is making money from your data. If you have yet to sign up for LinkedIn, you may be sheltering yourself from career opportunities amidst an uncertain economic climate, which could be shooting yourself in the foot in terms of future opportunities. Love it or hate it, LinkedIn is the holy grail of recruiting technologies, and is around to stay. If you’re using LinkedIn (and you probably should be), make sure to leverage your knowledge of the digital platform in a way that puts you in best light with future employers. Be sure to check out BIGEYE’s Linkedin profile here: http://www.linkedin.com/company/bigeye
How digital video can help sell your brand’s story
Fewer than two weeks ago, Korean recording artist Psy was virtually unheard of in America. But now, the video for his song “Gangnam Style” has more than 335,000,000 views, and the song itself holds the number two spot on the Billboard charts – and the song isn’t even in English! That type of crossover language success would be impossible without the Internet, as well as a video that adequately captures Psy’s concept and personality through a montage of humorous visuals. While not every video is guaranteed to reach 335,000,000 views, Psy’s story touches on the massive impact that a visual presentation can add to a product or service. People are visual beings, and when a video goes viral, it’s typically because it triggers a powerful emotion, which makes people feel the need to share. If you’re feeling jazzed about a new product or service from your company, or you want to circulate important news about future projects or concepts, you may want to consider bringing on an agency to help you create a video to help spread the word. A video is a terrific way to tell a brand’s story, which is becoming more and more essential in today’s world of high-impact, compelling digital content. A well-executed video can help humanize a brand, and can bring product features to life in a way that, even just five years ago, was only possible through expensive production budgets and television airtime. Don’t get us wrong… at our Orlando advertising firm, we find other digital content such as blogs, photographs and infographics extremely valuable, as they tend to be cheaper and easier to produce. But when was the last time you heard of a piece of written content being shared 300,000,000 times? While each format serves its purposes (i.e., our blog a better forum for our Florida marketing agency to tout the benefits of digital video in a format that you can print out for easy reference), a video can leave a long lasting impact with a higher potential to go viral. [quote]While a company can benefit from all types of content, many people actively seek out branded video content.[/quote] Brand fanatics regularly check to see what companies such as Nike and Pepsi are up to behind the scenes. Brands are essentially now media companies, ones that people look to in order to stay up to date with current trends, ideas and innovations. According to a recent report from searchenginewatch.com, video content can drive social currency. Social currency can heighten your brand’s profile within your digital community, especially if such content is informative, funny, or both. And, while a cheap smartphone photo can offer fun insights into your company, a professional video offers credibility, which helps establish trust and rapport amongst your audience. Ideally, a company should target the content portals where their target community already exists, integrating text, video and social content into the digital marketing strategy that reaches potential customers across platforms. But, where the concept and budget permits, a video may be the most effective way to tell a story and allow it to reach across numerous fronts. Our Orlando advertising agency can help you create a targeted video to help tell your company’s story in an effort to help grow your business to its fullest potential. Contact us today!
Are advertising rules really made to be broken? You decide!
Experience has taught us that when it comes to advertising rules, there are no advertising rules. How can a lawless community of creative bandits be so brash as to force their incorrect grammar and offensive imagery upon us? Because it works! History has proven that those thought provoking, eyebrow raising, finger-point worthy ads are just doing their job. They get our attention, and they keep it. How far you’re willing to bend the bar in order to raise it simply relies on your brand and the image you wish to portray. Thinking so far out of the box that it’s become a mere dot on the map of your marketing strategy probably won’t fly high when you’re an assisted living facility reaching out to prospective clients. However, a cute little car company (sounds like farksnoggen) can probably get away with unleashing a “Lemon” of an ad to prove their passion for quality to potential car buyers. And what about “and?” We were all raised to strictly adhere to the rules of the written word. Never begin a sentence with “And!” And so what if you do? When using your discretion, and a reputable advertising agency, breaking the basic rules of grammar can keep a better hold on a budding market. Americans average being exposed to between 1,600 and 3,000 ads per day. That’s a lot of salespeople diving for your dollars. Breaking through the clutter by going against the grain might be what brings your brand to the front of the line. And that’s all we have to say about that. Talk to us, we’ll show you how to bend the rules.
Contact us for help with your businesses e-commerce marketing
Ecommerce businesses are different from service websites. Any website that actually has the products for purchase online, where you receive payment through a shopping cart, is an ecommerce website business. Ecommerce marketing is going to be different in terms of marketing too. Florida marketing agency might suggest a few press releases should be issued on your site. Press releases are handy tools for any web business. It tells the visitor more about your company, what you might have reached, and gets you into Google News. A creative marketing agency certainly finds these helpful when growing brand recognition. Creative Marketing Agency Defines Ecommerce In terms of eCommerce, you can often have a local website and then those that reach globally. Ideally, you might want to start locally with a company such as the Florida marketing agency where they understand the local Florida market. From there, you can utilize the creative marketing agency to grow your company on a national basis. With localized marketing, Florida marketing agency would target keywords such as Orlando, Florida, and other cities pinpointing where you sell. Nationally, the keywords on the site would be different. Orlando SEO Company Tips for Ecommerce Marketing There are certain things consumers really like to see. They include discounts and coupons. The right Florida marketing agency may tell you that always offering a discount or promotional coupon on your items will gain a better consumer following. Additionally, a creative marketing agency can help you determine the type of campaign to launch with these discounts. Building an online business is all about trust. You are asking the consumer to trust you; therefore, whenever you provide marketing you want to make certain it is something they will appreciate and something that can help them save money. Consumers quickly realize they want to prefer a site with discounts that ships quickly. Ready to kickstart an eCommerce marketing strategy for your brand? Contact our team of experts today to get the conversation started!
Florida marketing agency suggests Pinterest for your business
Email marketing through social media is growing. Pinterest is a new online social media site which was created to drive marketing through social media unlike Facebook and Twitter. Pinterest allows the email recipient to “pin” a brand, item, or ad that they like in order to share it with their friends. BIGEYE, a Florida Marketing Agency is using this social media platform and would like to share it here. There are several ways our Orlando marketing agency believes how Pinterest can help with email marketing to make it effective. It is also a new way to ensure there is interest to view the ad email rather than log it immediately as spam. Social Media Marketing through Our Orlando Marketing Agency Florida marketing agency does suggest the use of social media marketing. This new website is designed around what customers want. Before creating any email to send Orlando marketing agency is going to answer the question about what customers want from a potential business. They will also create an ad that focuses on proper content within the email. There has been a long discussion on what is not spam when it comes to email marketing. Coupons, an informative article, and something that does not oversell a business tend to obtain more views based on research viewed by Florida marketing agency. Creative Marketing Agency Tips for Email Marketing While proper content and what the consumer wants is important, there is one other tip Florida marketing agency can provide. The tip is to place the marketing ad with care in the email. An obvious ad or a repetitive ad is going to be viewed as spam. Rather, Orlando marketing agency has found an email with something to share, such as Pinterest content will attract more attention. The idea of this email marketing is to get friends and family interested in the product being advertised. Contact us today for information on how we can help your social media presence grow!
Instagram in the OR: Using social media to bring comfort to others
I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital for Children, to produce a video about their cardiology program. As part of that video, our crew was graciously allowed in the operating room to witness an amazing surgical team, lead by Dr. William DeCampli, repair little 3-year-old Emily Stone’s heart.We literally got to participate in history being made. The hospital broke ground by trying something relatively unheard of in healthcare: using social media to share a live surgical operation with the entire world. The hospital posted images and updates of the surgery every 10 minutes through the photo sharing application Instagram, pushing the updates out via their Twitter and Facebook profiles, as well as their blog. For me, it definitely brought new meaning to a photo app that I primarily use to apply artistic filters to pictures of my food. The response was overwhelming as the world watched and cheered on little Emily with amazing words of encouragement. It was awesome, in the truest sense of the word, to be so openly allowed into a world that is usually very closed off to the public. Pushing the envelope will always bring on a slew of questions: Why did they do this? Does social media go too far? What role can social media play in healthcare? The very nature of social media encourages debate and provides a portal for honest discussions. Mike Schmidt, director of digital media at Arnold Palmer Hospital, said it best: “Healthcare is behind the rest of the world in being able to tell stories well through social media. There are thousands of amazing things that happen here at the hospital each and every day, and we want to share that with our community.” Advertising, taglines, slogans and pictures of happy patients all have their place in healthcare. They play a role in communicating to the public a hospital’s message: who they are and what they stand for. But what about showing, not just telling, what really goes on? There may not be anything “pretty” about surgical procedures, but they are real, raw, and honest. We’re talking about humans saving other human’s lives. Arnold Palmer Hospital and Emily’s family were ready to take that leap by sharing this life-saving procedure with the world. The fact is, surgeons and healthcare professionals alike live and breathe this every day, and that’s what has a true impact on their patient’s lives. Social media is here to stay and will continue to evolve and change. Yes, seeing pictures of a beating heart on your Facebook timeline may not be for everyone, but I do commend the hospital on using a tool that we are all familiar with in a new and interesting way in order to keep people informed of what’s going on behind the curtain. It breaks down barriers and can remove the mystery of the “unknown” for families that may be going through something very scary, hearing their child has congenital heart disease. On a very important side note, Emily is doing well. It was a joy to get to know her and her family throughout this process. She’s a brave little girl! You can see how the story unfolded on the hospitals blog, Illuminate. Warning: some of the pictures are graphic in nature. Written by, Laura Adams, BIGEYE Creative Account Manager