Doctors, nurses and voice technology: Three pillars of healthcare
Today, Amazon’s Alexa (along with devices from Google and Apple) provide a near seamless user experience and perform fairly complex tasks. This, of course, is still only the beginning. Amazon has been vocal about its desire to extend Alexa’s reach virtually everywhere. The goal is to create access to voice technology platforms in every setting, from smart thermostats to smart refrigerators. Ultimately, Amazon aims to have developers embed Alexa’s technology in all kinds of objects — and one of the spaces where Alexa is already seeing significant integration is the healthcare sector. Paging Dr. Alexa? Across the world IT departments at major medical centers, along with third party voice app developers, are busy figuring out new and novel ways to incorporate Alexa and Google Home into healthcare settings. It’s not difficult to understand why those in the healthcare sector are so intrigued by the possibilities offered by voice technology. It’s a life or death business where even a relatively small mistake can have deadly consequences. Any technology that can increase efficiency while reducing errors (and subsequently lowering potential liability costs) will be heartily embraced. Ashraf Shehata, a partner at KPMG’s Global Healthcare Center of Excellence, reports that Alexa is continually becoming more sophisticated in terms of responding to health care requests. In other word’s, she’s becoming smarter over time. Currently, Alexa is being used to help surgeons run through pre-procedure safety checklists, photograph, log and timestamp comments made during surgery and log patient notes between caregiver shifts. All of these functions not only improve health care processes, they also help protect against liability by enhancing safety and accuracy while providing a clear digital record. Additionally, voice technology is used to help patients follow their prescription dosages, identify and treat minor illnesses and even route them to the medical center with the lowest patient backlog. Alexa and Google Home also offer access to a large and continually growing digital content library of health care information. Users can access information about symptoms, illnesses, medications and treatments with a simple voice command. Voice technology also has the potential to transform administrative tasks. Anyone who has worked in the healthcare space understands the enormous amount of time that’s spent record keeping, scheduling and dealing with supply chain issues. Voice technology platforms can simplify and streamline these processes, allowing medical professionals to focus on patient care and other areas where the most value is added. The takeaway Voice technology is already impacting patient care for the better, but we are still at the very beginning of a profound transformation. Those who start adapting early will receive the greatest benefits in terms of efficiency, accuracy and productivity. Third party developers play a key role in helping businesses and organizations unlock the true potential of Alexa and other services. If your organization could benefit from the implementation of a world-class voice technology application, don’t hesitate to contact us for more information.
Read why home health marketing needs social media
When establishing a positive reputation in the highly regulated, highly saturated healthcare market, your social media agency can transform your brand into a go-to source for information and wellness. Beyond traditional social media management, your agency can tap into digital education techniques — such as webinars and groundbreaking thought leadership through blogs and digital posts – that will break through the clutter in your market. Here are our top six favorite ways you can get started with a social media agency today. 1. Use market research and big data to understand your audience Because your patients may not be the same people who are choosing your home health services, it’s important to understand how your audience is finding information about your services and what criteria they are using to make decisions. A good social media agency can offer a unique look into where people start their journey (perhaps via a magazine ad or radio campaign), and how they migrate across platforms from their mobile devices, map and GPS apps, and onto their desktops. By using proprietary data and mapping that against third-party information, these agencies can paint a clear picture of who your audience is, and what is most important to those individuals. 2. Give customers something they can’t find anywhere else Online learning opportunities, guest speakers, and panel discussion can transform the home health education and shopping experience through highly shareable, personalized content. Host a webinar with the founder of your organization, a leading specialist in your health field, or customers willing to share their testimonials. In addition to the potential customers you touch during that event, online events generate a substantial amount of buzz with very little effort. The best part is that these events also serve as mini focus groups where you can learn about the issues your customers care about most, what information they aren’t getting in the broader marketplace, and reveal key areas where you can differentiate yourself as a provider. By listening to your attendees’ questions, evaluating the type of people who sign up, and following up with a post-session survey, you can take your market research to the next level. 3. Practice makes perfect Once you think you’ve found a niche, begin testing content that appeals to your audience. You might not nail your social media, content, or marketing strategy the first time so we recommend testing everything. Use your social media agency to prioritize the big swings against small improvements to balance revolutionary ideas against critical, business updates. If you don’t get something right the first time, try it again. Web tests allow you to expose only a small part of your digital audience to certain content or ideas, giving you freedom to break outside the traditional healthcare box. 4. Grab their attention The healthcare industry is not always known for its cutting edge social presence and interactivity. By keeping your content fresh and on the cutting edge, you can unlock new client potential. A good social media agency knows what trends are emerging and how to use them effectively, so you can find the right balance between staying ahead of the curve and veering too far away from your target audience. Your social media agency can look at where your customers are spending their time online, understand the devices they are using, and build custom-made marketing campaigns around these individualized behaviors. 5. Embrace the second screen Understanding that most customers are searching for information across multiple devices at the same time can be a huge benefit to home health marketing professionals. Geo-based, local apps complement broader SEO initiatives, and mobile app development that create a seamless customer and prospect experience. The better your agency understands the organic migration across platform, the more easily you can be at the right place at the right time for your customers. 6. Use a social media agency to solicit feedback Some customers may be reticent to provide feedback to their home health provider in fear that their service may falter or that they don’t have other options. If your organization is truly dedicated to improving, you can use your social media agency to solicit open, honest (or even anonymous) feedback about your marketing outreach, and service experiences. Social listening and customer management are critical mechanisms your agency can support to compile this feedback and turn it into actionable items. Your social media agency can serve as an extra set of eyes and ears to get to know your clients better. Sure, they can support your Facebook and Twitter pages, but there is a lot more to social media management than meets the eye. Check out some of our work and see how we can help.
Retargeting (or remarketing) is creepy, but it sure works
Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call it a little creepy. The sales associate may call it being pleasantly persistent. Digital marketing experts call it a smart, effective method to encourage customers to learn about a product or business, and then be reminded about it later, and once again for good measure. For those aren’t entirely sure what retargeting is, the short version is that it’s the ability for an advertiser to “follow” you when you visit their site, and have their ads appear on other pages you visit after you’ve departed. The frequency varies, but it explains why ads reappear for places you just visited on the Web or social media, even though the site you’re currently connected to may not have anything to do with that particular topic. Far more than mere coincidence, (or in case you might have envisioned an advertiser with an unlimited budget who is keenly aware of the sites you visit), retargeting is a way to constantly remind customers about a particular business. It also works: according to CMO, Adobe’s marketing blog, businesses typically see a 2 percent rate of people visiting and buying. But when retargeting is in place, all sorts of good things can happen, including a 400 percent increase in ad response, and 3 out of 5 buyers saying they notice ads on other sites. Those are impressive results. Retargeting also isn’t terribly annoying – 25 percent of people surveyed had a positive or very positive reaction to seeing extra ads, compared to 19 percent who dislike them, and 57 percent who are neutral on the notion of retargeting. For marketers considering adding the practice to your greater digital strategy, here’s what you should know: How retargeting works The mechanics of retargeting ads are pretty simple. On your home page or any inside page, you include a bit of invisible Javascript code at the footer. When visitors arrive at your site, your script will send a browser cookie to their phones or desktops. When they visit other pages in the future, the cookie will instruct the page to call and display your ad in one of the page’s available ad slots. Retargeting requires working with a remarketing company, which usually is a member of common digital ad exchanges, and can help you craft your message. Social media channels like Facebook have their own process for targeting or retargeting, which can include ads on the right –hand column, or in your news feed. When you establish your retargeting campaign, you’re able to configure how often your ad is displayed, be it every time visitors go to another page; or possibly, every fifth site they visit; when a certain keyword shows up (such as shoes). This also begs the question, “Does that style of ads end if the customer goes back to your site and buys something, or does it expire after a week or longer?” AdRoll, a popular online provider, has confirmed that different subjects can require different timing when setting-up your unique campaigns. It recommends that people seeking travel info should be retargeted immediately, while those who are more interested in specific retail goods may not need to see these ads as frequently. Some retargeting services allow you to get even more hands-on in your ad. ReTargeter, another option, said some people prefer self-serve campaigns, where they design all the aspects of their program, from the sizes of ads to where they appear. This may be better for your budget, however it may elicit more of a technical challenge than seeking a full-serve provider. The following include different types of retargeting, with varying strategies for various industries: Health Care Retargeting A Pew Research study stated that 72 percent of Internet users tried to find health info during the past year. To counter the sometimes “iffy” results on various sites, there are also a variety of useful resources that have a stake in providing searchers with adequate details, including community health providers, along with plenty of pharmaceutical companies who don’t want anyone to forget their product. According to HealthCareCommunication, retargeting allows health info seekers to do their homework, while returning slightly more educated about a specific topic. For instance, an individual may visit a site for their local doctor or hospital to learn about a particular procedure, and then, in turn, visit other sites to explore the topic further. Following all of this research, seekers will be prepared to be return to their initial site, hopefully with more knowledge. Providers are advised to include a call to action – ask people to do something – and not have a retargeting campaign last longer than 30 days. Hospitality/Tourism Retargeting We’re all familiar with the frugal traveler who goes out of his/her way to spend as little as possible when on the road. On the other hand, there are those who stimulate the local economy with plenty of purchases of food and lodging, car rentals, souvenirs, and other expenditures. Either way, much of a traveler’s research is performed online, especially when comparing prices and making reservations. If you’re a travel business, Trooz, a travel marketing site, suggests that a retargeting service can help you partner with other related businesses, especially of the higher-priced variety. That way, if you represent an inexpensive B&B, you may still target customers who visit airfare or local travel sites. In addition, you might also consider a service that includes international visitors. Restaurants, another part of the industry, also have the potential to reap benefits. Restaurantnews.com confirms that those who click on your ads will already be familiar with you and what you offer, resulting in a stronger lead, rather simply than trying to tell the world that your brand
Why Businesses Should Support Breast Cancer Awareness Month
Breast cancer is the second leading cause of death among women with more than 220,00 women in the United States diagnosed each year. And every October, people around the world come together in support of Breast Cancer Awareness Month to raise awareness of issues pertaining to breast cancer symptoms and treatment options.At our Orlando ad agency, we’re constantly impressed with the marketing efforts we see that help build awareness of the breast cancer throughout the month. These efforts stretch far beyond 5k races and marches, and actively produce partnerships that result in additional funds for charitable causes, as well as increased sales for brands. For instance, Mike’s Hard Lemonade, which produces sweetened malt beverages with the same alcohol content as beer, also sells a seasonal product called Mike’s Hard Pink Lemonade. The product’s pink packaging recognizes breast cancer awareness, in support of a Mike’s employee who lost the battle against breast cancer in 2009. Sales of the product support The Breast Cancer Research Foundation, and the product continues to be a favorite of Mike’s customers to this day. Sales of this product benefit the business in several ways. First of all, people may be attracted to this product over competitors’ due to its support of breast cancer research. In this instance, more sales not only means more money for charity, but also more money for Mike’s to continue supporting this initiative. Secondly, Mike’s demonstrated support of charitable causes builds goodwill within the community. Finally, the company’s act of recognition prompts emotional responses from breast cancer survivors and their loved ones, as well as people who may have lost family members and loved ones. These people in particular may then become lifelong Mike’s customers, even expanding to try other flavors upon recognizing the business’s commitment to breast cancer awareness. Companies that are considering supporting breast cancer awareness should be wary of doing such just to garner a profit, as marketing efforts will not seem genuine and may possibly seem sleazy. Instead, these companies should focus on their commitment to social good as part of their overall mission statements, and should tailor marketing efforts to incorporate the act of supporting causes such as breast cancer awareness. It’s all too common for businesses to engage in “Pinkwashing,” which is the act of a business aligning itself with pink during October to boost sales, without actually supporting any breast cancer awareness initiatives. [quote]Fortunately, businesses that stick to ethical and genuine practices should not expect to receive such backlash.[/quote] Supporting Breast Cancer Awareness Month is a great way to get your company to “think pink” and get involved with a worthwhile cause. Even simple acts such as running charity drives, selling promotional products to help support breast cancer survivors, and using products to raise awareness are great ways to align a business with a worthy cause while also promoting goodwill for the company. The team at our Orlando marketing agency hopes you will consider these tips when planning your marketing efforts for October. Even just a few dollars in support of the cause can do great things. In honor of Breast Cancer Awareness Month, join us to support MD Anderson Cancer Center by making a donation.
BIGEYE Video Team Proud To Be A Part of Karli’s Story
The BIGEYE video production team was proud to tell the story of the amazing Karli. Her story of fighting her cancer is an inspiring story. After being diagnosed with bone cancer, Karli’s world was turned upside down. Since completing her treatment, she has become a warrior in the battle against childhood cancer. Having fought and overcome this disease, Karli and her family are forever grateful to those who support the place that gave them hope and healing. This year, Karli’s family will be leading Arnie’s March at the Arnold Palmer Invitational. Join them in the fight against childhood cancer at http://ArniesMarch.com.
Physician Marketing Techniques to Help Grow Your Practice
Let’s face it – there are entire industries dedicated to physician marketing tactics. Men and women across the country attend conferences to help learn about strategies for growing their practices. But how many of these ideas are actually good?If your current physician marketing strategy involves simply creating Facebook and Twitter accounts that you don’t use, then you may want to take some of these tips for marketing your physician practice. These tried and true tips from our Orlando advertising agency can help you steer your marketing efforts in the right direction. Make a Plan: Develop a strategic plan for your practice by setting goals for your business. If you want to reach out to a particular demographic, then work to ensure that you’re reaching them where they are – and they may or may not be on social networks. If they are, then target them where they’re active – young mothers may spend hours on Facebook, while you may be more likely to engage with professional organizations on Twitter. Remember the End User: In the end, marketing your practice should be about your patients, whether prospective or returning. The more you can connect to them directly, the more they will feel connected to you, and will feel inspired to return to you time and again. [quote] When developing a marketing strategy, think about your patients – would they rather see a vague marketing postcard mixed in with their junk mail, or would they instead prefer an appointment reminder to be sent to them from your office directly through Twitter? [/quote] Blog about It: It’s true that blogs require substantial effort to create and maintain, but particularly for physicians who love to write, blogging can be a great way to connect with your readers. Loyal patients will almost always want to know your opinions on subjects directly related to your line of work, and will be interested in the news and things that are around your office. Plus, building a blog is a great way to create search engine optimized content, so that your practice will appear early in Google searches related to your field of practice. Be agile: The term “agile” made our Florida advertising agency’s list of marketing buzzwords, and with good reason. As the term implies, an agile marketing solution allows flexibility within your strategy. Once you implement your strategy, pivoting courses allows you stay on top of trends to remain up with the times. Mistakes are par for the course; if you’re not making mistakes, it typically means you’re not trying something new and innovative. And, as the group at our Orlando ad agency knows, new and innovative is going to be what sets you apart from other physician practices. As your practice continues to grow, you will likely see more and more of a need to adequately market your business. If your business has an administrative staff, you may wish to train one of those individuals for the role of marketing coordinator to help oversee your company’s marketing efforts. And, if you need to bring some fresh perspective to marketing your physician practice, our Florida marketing agency is happy to offer some additional ideas on making effective use of your marketing resources.
Patients are a virtue: A look into hospital marketing
Hospital marketers are in a tough position when it comes to pleasing physicians. Doctors, surgeons and specialists typically have years and years of expertise, and often believe that their ideas and personas warrant marketing and publicity recognition. Many times, this is true – a long list of award-winning services may entice people to choose your hospital’s services over another’s.However, at our Florida advertising agency, we’ve noticed that physicians and other hospital service staff are quick to jump on opportunities to recognize their own accomplishments, but sometimes neglect outreach efforts to potential and returning patients. Hospital marketers may find it difficult to strike the balance between pleasing physicians and engaging in effective outreach. The team members at our agency recently wrote a white paper titled Marketing to Meet Hospital Business Objectives While Keeping Physicians Happy, addressing how hospital marketers can effectively please hospital physicians while also meeting their own marketing objectives. We suggested that there should be dual service lines; one of which addresses the needs of the physicians, and another other that involves creating marketing objectives at the executive level and analyzing the success of such initiatives. There are entire industries dedicated to physician reputation management, which encourages physicians to find effective ways to tout their accomplishments, particularly against any potential negative publicity. But hospital marketers must remember that, while marketing to maintain physicians’ reputations is important, it is but a single slice of the pie. At our Florida marketing agency, we believe that hospital marketing will see greater success with marketing toward patients. In this digital era, there are numerous ways to reach out to potential patients, and many of these methods may not involve touting the merits of your hospital’s physicians and staff. In engaging in effective hospital marketing, you are trying to persuade potential patients to believe in your message, and to think of your organization first when they are sick or injured. In order to do this, each piece of content you create should be in service of your audience. What is your hospital staff doing to differentiate itself? Why are your hospital’s services better than a competitor’s? Notice how a strategy that emphasizes these efforts aims to reach the potential patients at an emotional level. These efforts tend to work much better than efforts that simply offer a long list of physician credentials. One way to frame the difference is, rather than asking whether the physicians are happy with marketing efforts or whether the efforts are serving the needs of the hospital as a brand, to ask whether the efforts are serving the needs of potential patients and of the community as a whole. If your hospital marketing is struggling to reach patients in a meaningful way, perhaps it is time to revaluate your strategy to put more emphasis on patient needs. Go to where they are, find out what they’re seeking and speak to them on their terms. While meeting the needs of physicians is important, the team at our Orlando marketing agency believes it is even more important to meet the needs of the patients who will keep coming back, year after year. Contact us for more information, we’d love to help!
Four important Facebook tips for hospital marketers
Hospital marketers face challenges unique to their profession. Marketing often entails informing the public of staff accomplishments, explaining new physician services, or simply building awareness within the community. Successful hospital marketers integrate both digital strategies and direct contact within their locale. Such hospitals may also need to focus on hosting events and building direct relationships with their patients. At our Florida marketing agency, we typically advise hospital marketers to treat their Facebook pages as extensions of their community marketing. While marketing should always be about the people, hospital marketers should be particularly inclined to build relationships in order to maintain lasting physician-patient relationships. [quote] Hospital marketers must also account for the needs and desires of the physicians they service, whom we often see pushing marketers toward more publicity-related roles. [/quote] Facebook can be an excellent tool to help facilitate these relationships. Below are some tips for hospital marketers to use to help get the most out of Facebook marketing. Keep It Positive: Facebook is designed to foster a positive environment, which is allegedly why there’s a “like” feature but not a “dislike” feature. Posting good news about patient recoveries, information about recent awards and news about new procedures help keep your patients and followers engaged and excited about your work within the community. Post a Photo: What’s cuter than posting a birth announcement featuring an adorable sleeping infant? Just make sure you have the adequate permissions before posting anything that might infringe on individuals’ privacy. Create an Infographic: Want to try to explain a new service in detail? Use an infographic to relay important information about how the service will provide benefits to patients. Make sure that any data that you use in your infographic is verified and footnoted, and you’ll not only secure your team leaders within your community, but will also solidify your expert knowledge of patient services. Involve Your Employees: Facebook marketing doesn’t necessarily mean sticking to providing information about day-to-day hospital operations. Instead, humanize your brand with information about the staff, including everyone from surgeons to administrative staff to the marketers themselves. Reaching out to your staff in this way may also encourage sharing behavior on your staff’s pages – plus, who doesn’t like to be recognized for their contributions? As hospital marketers know, there are important legal restrictions in terms of hospital marketing. Legal counsel often requires legal waivers and consent forms from anyone whose identifying information they may post online. Hospital marketers should hold themselves to the highest standard of integrity in this capacity, as hospitals have extensive access to highly sensitive confidential materials. Any new Facebook marketing initiative should undergo legal review in order to prevent the possibility of legal complications. That said, there are still plenty of fun ways for hospitals to use Facebook. For more ideas as to how hospital marketers can use social media to help create innovative marketing campaigns, reach out to our Florida advertising agency to help you create an intelligent, interactive Facebook campaign.
Read up on why a hospital really does need a Twitter handle
Before Twitter, most hospitals connected to potential patients through direct mail marketing, newsletters, press releases and fundraisers. While each of those items is still important to a hospital’s integrated marketing scheme, many hospitals and other health care organizations have also found success using tools created for the digital age. Your hospital already has a Facebook page, and has thousands of Facebook members as fans. Many of them are partners within your community, people who’ve lived to see another day due to the hospital’s services, and the physicians that comprise your hospital’s team. It also also has a website, chock full of relevant information and designed using state of the art concepts for search marketing, which ensures that when people Google your hospital, they can find everything they need. So, do you really need to be on Twitter? In a word, no. But will being on Twitter help your hospital’s business? You betcha. “Need” implies a basic, fundamental state of being. Your hospital will probably survive without a Twitter handle. People fall ill all of the time, and with a baby boomer population nearing elderly age, there’s going to be a constant need for the services of educated people who can treat all types of ailments. But, is it a good idea for your hospital to be on Twitter? That’s another question. [quote]Twitter helps people and businesses connect in ways that were impossible before the 140-characters-or-less application disrupted the way people communicate online.[/quote] Twitter corners an area of the market that Facebook doesn’t – it’s a real-time stream of happenings, thoughts and ideas. With Twitter, it’s easy for brands to follow companies that are of interest to them, and garner followers. [featured] While we’re on the subject, follow us on Twitter. And Facebook. And Instagram. We’re pretty social. [/featured] If you’re considering incorporating Twitter into your hospital’s marketing strategy in 2013, here are some tips to help you get the maximum impact: Use it to Share Information: If you see an article about a new radiology treatment that might be interesting to your patients, don’t hesitate to share. Or, if your hospital is mentioned for its service or expertise, be sure to retweet, which serves as a testimonial to your team. Doing these things will establish you as a leading healthcare services provider within your field. Get Input from Followers: If you’re seeking honest opinions, Twitter is the place to go. People tend to censor themselves less on the internet than they might in real life, so it’s essential that if you’re trying to elicit quantitative information, you do so in a way that doesn’t cause any backlash. Asking for opinions on controversial subjects will hurt your hospital’s reputation. Brag a Little: Was one of your physicians nominated for an award? Was your hospital ranked the best in your region? Items like this are brag-worthy, and you can post Tweets alongside press releases and Facebook status updates. Many internet users prefer Twitter to Facebook because of it’s quick and efficient design, meaning that you may miss a large section of your existing segment if you fail to post to Twitter. Interact With Others: Twitter is great way for you to reach out to your subscribers, but it’s also a terrific way for them to reach out to you. People may have informal questions pertaining to new hours for specialty units, or may want to know where they can park nearby. Responding to a Tweet can help build rapport and trust between you and your patient, and will keep that person coming back because she knows your team is committed to providing impeccable service. Even if you don’t think you need to have a Twitter account for your hospital marketing efforts, the platform offers yet another way to connect with your audience. At our Florida advertising agency, we can help your team develop an integrated social media strategy that includes creating and maintaining an active Twitter account. Don’t worry – we’ve got a handle on it!
Apps that bleed – A new technology buzz that’s helping diabetes
We live in an age of convenience. We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.While there are benefits to these conveniences in society, junk food doesn’t come without a price. Today, more than 26 million Americans live with diabetes, and the majority of them suffer from type 2 diabetes, which researchers link to high-caloric food consumption and sedentary lifestyle. The digital landscape that we live in doesn’t always help. It’s easy to get caught up with watching hours of TV at a time… did you know that if you watched the entire Lost TV series, you spent 90 hours in front of your television? That’s more 3.75 full days of your life – and that doesn’t even include time spent sitting through commercials. There are also all kinds of other distractions such as video games, Facebook , chatting and email – time that people used to spend out in the world, being social with one another. Our Florida advertising firm supports American Diabetes Month, and we believe that the digital era doesn’t have to be a burden to weight loss and blood sugar management. In fact, there are numerous tools that can help people lose weight through technology. If you are one of the people who battles type 2 diabetes, or even if you just want to take strides today to prevent diabetes in the future, our Orlando marketing agency has come up with some digital world ideas that can help you stay healthy and manage your blood sugar in the physical world. WebMd’s Food and Fitness Planner: This tool offers personalized weight loss plans based on weight loss goals and exercise habits, making it an optimal tool for people just beginning the weight loss journey. Nike Fuel Band: The Nike Fuel band takes weight loss and exercise, and turns it into a game. Wear it to track your daily activity, and then connect with friends to compare your progress through a smartphone app. Locavore: Generally, fresh foods are better for you than processed foods. Locavore helps you choose the right ingredients for your meal by letting you know what’s in season, and using GPS to let you know the best places near you to buy locally grown, healthy foods. Eat This, Not That! The Game: This game makes dieting fun by letting you compare food options to help you determine which has the least adverse health impacts. The results are sometimes surprising, and playing the game helps you think critically when trying to determine whether a McDonald’s chicken sandwich beats a fish sandwich. Withings Body Scale: This innovate tool helps people to lose weight by connecting an electronic scale to a wifi Internet connection to show graphs of progress, track weight loss goals and help develop an overall fitness plan. People who are able to successfully overcome the challenges that diabetes presents will live longer, healthier lives. [quote]When weight loss and diet management seems like a challenge, it is important to look to the support of your loved ones who can help you with the process. [/quote]Keep these ideas in mind as you commit to better health during American Diabetes Month. The BIGEYE team is here to support you along the way. If you need an app, look no further. Check out what our team of experts is capable of.