Marketing AFTER the Coronavirus
As the coronavirus continues to grip the world, companies must act now to ensure marketing campaigns are able to weather the crisis. The effects of COVID-19 on business and business marketing From the plummeting Dow Jones averages that are rocking Wall Street to the forced closures and loss of consumer activity that are devastating Main Street, businesses of all sizes are on shaky ground during the ongoing coronavirus crisis. As social distancing continues to force events to cancel and bring face-to-face interaction to a grinding halt, certain industries have already suffered catastrophic damage. And other industries are bound to follow as factories shut down and companies fall into dormancy. As they lose customers to the terrible but temporary chaos of COVID-19, business must take care to ensure that these customers ultimately return to them when the crisis is over. This typically means significantly altering, if not entirely redesigning, their marketing efforts with a dual focus on immediate risk management and long-term goals. Wise companies are already getting ahead of this issue by taking immediate and comprehensive action. Take, for example, the recently launched ad campaign of the fast food giant Chipotle. Like other major restaurant chains, it has rapidly created, produced, and distributed, television and digital video commercials that stress the safety and reliability of take-out and home food delivery. As you formulate and execute your response to the coronavirus crisis, make sure that you are retooling your marketing campaign to meet the demands of the present and look forward to the opportunities of the future. Here are just a few tips and guidelines to help you bring your business through these uncertain and difficult times. Managing your marketing efforts to survive the coronavirus 1. Put Safety First Few industries have faced as much immediate damage from the COVID-19 outbreak as the global tourism industry. This makes the words of the Hospitality Sales and Marketing Association International (HSMAI) all the more urgent as its stresses putting safety first. By stressing customer safety, the HSMAI strives to protect overall company reputation as well as individual guest health. Businesses that do so earn “trust, respect, and loyalty.” A big part of putting safety first is keeping customers well-informed of relevant coronavirus facts and response protocols, particularly those that may affect your company’s operational processes and/or the goods/services that you offer. When providing this information, it is important to refer to and cite respected authorities such as the Center for Disease Control, the World Health Organization, and the various local public health agencies at work in your area. Think carefully about the ways in which COVID-19 is likely to impact your specific industry specifically as well as the greater community at large. What value you can provide as an organization to help keep people safe? As you contemplate this question, remember that this crisis is evolving rapidly and will probably continue to do so for the foreseeable future. This means that your commitment to safety will require flexible planning and your marketing plan must adapt to the moment as conditions continue to fluctuate. 2. Assemble Your Crisis Management Team If your company is exceptionally large or specialized to deal with a specific type of risk, you may already have a dedicated crisis response team in place. Most companies, however, fail to prioritize crisis management and have never even considered developing a valid crisis plan. Well, now is certainly the time to do so. Gather functional leaders from across your organization under the leadership of its top communications executive or chief executive officer. Other crisis team members to consider for inclusion might be legal counsel, human resources professionals, operations/facility managers, sales/customer service directors, and any leaders in the fields of public relations marketing, and communications. All team member should clearly understand their specific responsibilities and areas of concern. For smaller companies without a dedicated PR or marketing team, MarTech Advisor contributor Indrajeet Deshpande recommends contracting with a qualified outside agency. In any case, your business should have in-house spokespersons at the ready in case you are approached by any independent media outlet or news publication. These spokespersons must be property trained to faithfully and effectively answer any question that they are asked. 3. Choose the Proper Media Mix As part of your crisis response and overall marketing plan, you must remember the famous words of Marshall McLuhan: “the medium is the message.” In the wake of the coronavirus crisis, choosing the right media channel for your public outreach is more important than ever. In other words, if you fail to choose the right forms of communication to deliver it, your marketing message will likely fall on deaf ears. In his March 20 article “Why Companies Turn To Digital Marketing To Survive COVID-19,” Forbes writer Bernard Marr points out that businesses will have to become more and more reliant on digital media channels. “Without wanting to sound too alarmist, he states, “in many cases it will be the deciding factor in whether they make it through the tough times ahead.” As people continue to practice social distancing, they will connect more than ever via the Internet. This makes leveraging your online marketing capabilities absolutely essential over the comping months. Ensure that your company website and social media pages contain helpful information and present a positive brand image at all times. While emphasizing digital marketing channels that range from banner ads to email newsletters, remember to keep an appropriate amount of traditional media outlets in your media mix. 4. Practice Careful Media Buying As part of your media mix planning, don’t fail to consider the supreme importance of cost. If it is to survive the COVID-19 crisis, your business will likely need to implement some fairly austere budgetary restrictions in the short term. Simply put, you will have to use every one of your marketing dollars wisely and make it count. The Wall Street Journal reports that companies looking to mitigate immediate risk often cut advertising spending first and foremost. “With the coming U.S. presidential
How to Reach the Parents-to-be through Effective Maternity Marketing
Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, what types of formula to buy and what kinds of clothes the child should wear.Companies that target the current mom without thinking of the present mom may be too late – once she has the child, she may have already made up her mind about the best formulas, baby wipes and other newborn needs to suit her child. And once you lose the expectant mother, you may lose her for life – if she becomes loyal to one brand, it will be hard to get her to switch over. Many Expecting Mothers Google Everything Marketers can target expectant moms by reaching out to them through the avenues they’ll be using most. Perhaps one of the easiest ways is through SEO content and Google AdWords. First-time mothers may be anxious about what constitutes a “normal” pregnancy, potential parenting woes and the “right” parenting methods. They’ll often look to Google and other search engine tools for help. A Google search for “how to change a diaper” produces more than 29 million results. While it may be difficult to provide SEO content to beat the top-ranked page, a Google Ad campaign for your brand could do wonders for your diaper company and maternity marketing strategy. Educational Content is Valuable to New Parents Instructional content may also be a promising avenue for reaching your target mom-to-be. Content marketing is a way to reach out to your target demographics, and therefore a blog directed to the mom-to-be and the newborn mom practically has a built-in audience. Younger, hipper, smartphone-wielding moms may be drawn to video content, which is easily accessible from multiple devices. From Mom-Focused Content to “DADvertising” Okay, but what about the dad-to-be? According to a study conducted last year, 52% of millennial parents told us that ads they see are made for mothers more than fathers, and 83% say they think advertising for parents should appeal to both mothers and fathers equally. In fact, there was a successful online movement in the U.S. that put pressure on the site “Amazon Mom” to rename its service to “Amazon Family.” Some maternity marketing tips we think would be helpful in reaching dads would be to make it easier for dads to find the right information on their mobile devices at any time, to include dads in the story since household duties are shared amongst both parents, and to understand what motivates and works with dads may be motivated differently than their female counterparts. We’ve already begun to see a shift toward “dadvertising” – and we’re diggin’ it. So if you’re aiming to reach soon-to-be parents, our Orlando advertising agency encourages you to think about both parts of the story. Catching a mom-to-be in the pregnancy phase may mean that you’re attracting a loyal and valuable customer for life, and speaking to a “dad-in-training” may stand out more amongst a sea of mom-oriented messaging. To learn more about how you can market to parents in order to create brand preference and instill brand loyalty, contact us today!
How Can Small Banks Compete Against Large Banks? Supercharged SEO
Supercharge your SEO services and launch your community bank into the future with these key digital marketing strategies and concepts. The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they can compete against national lenders. Fortunately, there’s one simple tactic that can help even the playing field: Well-executed SEO services grounded in a deep understanding of local buyers. How community banks can gain an SEO edge Community banks are, at their core, local businesses. While they might not be capitalized at the level of the big banks, they can instead compete on responsiveness and understanding of the local market. A local SEO strategy also pays dividends. Banks should give each of their local branches a dedicated web page rather than having each branch listed through a simple location finder. These pages should include information about each branch and its neighborhood and should be optimized for SEO. This means taking commonly searched phrases relating to banking in that area and incorporating them into the body and metadata of branch pages. The power of the public’s endorsement Adding customer reviews for each local branch to individual pages is also a smart tactic. Reviews play a critical role in establishing credibility and are a key cog in the conversion process. This also extends to external entities such as Yelp! and other directories. Establishing a presence on these outside sites does more than allowing you to bump your online review count. Sites such as Yelp! validate your bank’s address, phone number, and name with Google’s search algorithm, giving your site a rankings boost. Linking with high authority publishers is also key. Inbound links coming from high authority publishers is perhaps the most consistently effective tactic in the SEO playbook. Staying on top of local search terms It’s also critical to give extensive thought to the kind of questions prospective customers are searching for in your region — everything from “how to open a checking account” to “nearest bank to me.” These are the kind of questions for which community banks want to rank, so it’s important that they are addressed somewhere within your online presence. You can address them both on your sites and within the content you publish. Stressing your competitive advantages Community banks should play to their strengths when marketing. Larger banks tend to be viewed as faceless monoliths who treat their customers like a number on a spreadsheet. Community banks, on the other hand, are in a position to establish personal relationships by properly utilizing SEO services. This may not affect whether a customer qualifies for a loan, but it does impact how customers feel about their experience. Community banks should underline the closer, more responsive nature of their relationships with customers in their marketing messages. The takeaway Small banks can neutralize the advantages of larger competitors by highlighting the benefits of a more personal approach and pursuing a smart SEO strategy. If you’d like to hear more about the impact of high-level SEO services, reach out to our banking experts today.
How Chatbot Observations Enhance a Full-Service Advertising Agency
Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not. With ongoing advancements in artificial intelligence (AI), the chatbots’ “people skills” are getting pretty impressive. That’s why more companies are starting to take advantage of them to beef up their “human” workforce without actually adding any humans. Businesses are getting a big boost in productivity by letting chatbots handle initial interactions with prospects and customers. In fact, according to a study by Oracle, 80% of marketing and sales leaders say their organizations already use chatbots or will by 2020, making a partnership with a full-service advertising agency more valuable. As a digital marketing agency that helps companies grow sales by attracting more visitors to their website, we’re thrilled about the power of chatbots to enhance the customer experience. And, we see huge potential for human/AI interactions from our work with clients in providing voice engineering services. In efforts to emphasize the increasing implementation of chatbots, here are a number of ways that chatbots are changing the marketing and sales landscape: 24/7/365 availability and prompt answers Chatbots don’t sleep, don’t need breaks, and don’t take vacations. They are absolute workaholics and are available to answer questions around the clock. That’s a significant advantage in our ever-more-global economy and with people who have expectations of getting the information they need when they need it. Proactive customer service Even as a full-service advertising agency we recognize that interactions with human customer service agents are usually reactive; the website visitor asks a question and the staff member replies. Chatbots can be programmed to be proactive. They can offer help when they detect indicators that the visitor is confused or is interested in a particular product or service and ready to “talk” about it. Freeing humans for other tasks With chatbots handling initial inquiries, human workers can focus on higher-level tasks, and in the process grow their careers and contribute more to the company’s bottom line. Zero errors Chatbots answer questions accurately every time. Where a human worker might occasionally make a mistake in explaining a promotion, resolving a problem resolution, etc., your faithful chatbot will only share the information that you’ve carefully programmed into it! Perfectly calm demeanor Everyone knows that customer service can be a little… let’s say… challenging. But while humans might eventually lose their cool with a particularly grumpy prospect or customer, a chatbot never will. Easier and more complete data collection Nobody likes to be faced with a form of seemingly endless fields when they need to provide information. Chatbots can get the required data in a conversational manner that feels less like work for the site visitor. This includes reminders about missing information or explanations about what a particular piece of data is or why it’s needed. Wondering how chatbots can figure into your marketing efforts, customer service plans, and help drive greater success? We’re a full-service advertising agency that loves to talk artificial intelligence! Contact our team today to learn more. (We promise you’ll reach us and not a chatbot!)
4 Commerce Marketing Metrics Every B2C Digital Expert Should Track
As big data and robust analytics information becomes more accessible and affordable thanks to platforms such as Google and Adobe Analytics, commerce marketing experts are becoming spoiled by choice. With so much information, it can be hard to determine which metrics are most important. To help you cut through the clutter, we recommend tracking these four B2C marketing metrics as the foundation of your true north to provide an insightful benchmark no matter what industry you’re in, or how mature your analytics team is. Conversion rate The single most important metric any business should focus on is conversion rate. This KPI is calculated by dividing the number of sales by the number of visitors to your site. Regardless of industry, the average conversion rate on most websites is between one and two percent. This means that even small changes to your conversion rate can have a big impact on your bottom line. Work with your analytics team, or partner with a digital marketing agency like BIGEYE to track the fallout throughout your booking funnel so you can reduce friction and boost this critical KPI. Average order value (AOV) Understanding how much people spend on average when visiting your site will help you unlock information about your customers’ lifetime value and gross margins. This is an easy metric to calculate by referencing your revenue against the number of orders over a given period of time. Once you know your average order value, you can also determine whether your business would make more revenue with fewer, large sales, or have greater success with many small sales. Armed with this information, you can tailor your marketing experience to your customers’ and business’s needs accordingly. Website traffic While knowing how many people hit your site used to be an important KPI for success, total visitors has grown less popular as more nuanced tagging has become available. Instead of focusing on total traffic (although this figure can provide insight into whether you need to boost your search strategy or advertising dollars), we recommend digging one click deeper into your traffic metrics. Understand how long people are spending on your site, how many pages people view per visit, and whether you have more unique or returning visitors. These metrics will help inform your content strategy and highlight areas where your information architecture could use support. Cart abandonment rate Unexpected fees, shipping or services costs, buggy credit card processing, and confusing or cumbersome form fields are just a few of the reasons customers abandon a purchase. Track your cart abandonment rate to understand how your commerce systems are performing and preemptively tackle areas that may be pain points to your visitors. Regardless of how high your cart abandonment rate is today, it’s one of the easiest metrics to improve by streamlining the checkout process. These four metrics are the anchors for every analytics strategy. So the next time you find yourself pondering, “what is commerce marketing,” or “how can I harness site data for my B2C marketing strategy,” come back to these KPIs. Learn more about how we can help you on this journey by contacting our team for an in-depth analytics consultation with our team.
How a Credit Union Marketing Agency Can Put You One Step Ahead
When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand can’t speak to your community’s values and become an icon people look forward to engaging with. A credit union marketing agency can transform your business – and your band – quickly and easily. Here’s how: Break outside the box with fresh credit union design ideas After the 2008 financial crisis, many credit unions and banks struggled to rebuild consumer trust. Using social media, creative advertising, and generating thought-provoking or helpful blog content can strengthen your customers’ trust. As an example, Wells Fargo’s “Earning Back Your Trust” campaign features billboards, YouTube videos, and social media posts all aimed at acknowledging and addressing why their customers stopped trusting them after the crisis. Efforts like these humanize your brand and make complicated subject matter more accessible for the average person. To strike the right tone for your campaigns to ensure your credit union is still professional and educational while showcasing your human side, partner with a credit union marketing agency like BIGEYE to create unbeatable content. Freshen up your user experience with new content Partner with an agency to take a quick pulse check on your website and highlight low word count or low-traffic site pages. Once you’ve identified these weak areas, decide whether content could be combined into another page or expanded upon. As a rule of thumb, most pages should have 1,000 (or more) words to ensure each digital touchpoint is meaty and meaningful for visitors. This deep content also signals to search engines that your brand is an authoritative voice in the space and that it should be ranked higher in search results. Provide valuable services online This last recommendation may be a little more difficult to implement, but worth the effort. Whether you use a website or app to accomplish this goal, make sure your customers can perform some services online without visiting your brick and mortar location. For new or lapsed customers, this is a way to entice them to choose or return to your brand. Once you have them hooked, they will keep coming back for your services. While it may be unrealistic for your credit union to adopt Bank of America’s complete digital banking style, a top Florida marketing agency can help you determine what services you can provide that will be of value to your customers and then successfully market those within your community. Contact us today for a free consultation on how our credit union marketing agency can help make your credit union more engaging than ever.
How to get your business on the first page of Google through SEO
With the data suggesting that there are more than 6 billion Google searches each day and that 91.5% of the total clicks go to websites listed on the first page of Google, it’s no surprise that the first page is a popular place to be. But how can you make sure your business appears there? There are actually many ways to appear on the first page of Google – from paid listings through AdWords, to local listings on Google My Business, to news listings for certain queries. But when you are looking to appear on the first page, the primary place to start is with the organic listings. These listings appear on every single Google search results page, and show 7 to 10 webpages that are both relevant to the search query and well-structured for search engine optimization, or SEO. Since these listings make up the majority of first page results, we’ll focus on the process behind trying to get your webpages ranked in this very important space. As with most things in life, good search engine optimization (SEO) and ranking on the first page of Google starts with research. Keyword research can be used to determine categorically those services and goods that your target audience is using the internet to search for or conduct research on. (And the data suggests that it’s over 80% of their major purchases)! More specifically, keyword research allows you to determine what keywords your audience is using when they search for specific products. You could have the best SEO in the world, and yet if you haven’t done the research to know that your consumers are searching for – such “gizmos” and not “gadgets”, Google won’t see your page as relevant enough to rank on the first page for all the users who are searching for “gizmos”. [blogCTA] Request a free SEO report [/blogCTA] Keyword research: The beginning of the SEO process Keyword research is the process of using Google’s search tools to build out a list of commonly searched keywords with statistics such as their average monthly searches, competition rating, and average cost per click price from AdWords. It’s best to utilize keyword research to find low-hanging fruit: keywords that have high monthly searches and a low competition rating. And if those keywords also happen to have a high average cost per click, well, that’s even better – if people who are purchasing keywords for paid search commonly view that keyword as being valuable enough to spend a lot of money to purchase, then it’s probably a strong keyword! After you’ve completed your research and identified which keywords are likely to be the best drivers of qualified traffic to your website, you’ll want to choose one keyword to represent the content of each page you are expecting to receive organic search traffic from. If you are designing your website as you begin this process, remember that each of these pages will be an entry page for new users who may not have heard of your brand before, or may be unfamiliar with your services. You’ll want to choose a single keyword for each page, so that you can be sure that you are structuring the content on the page to specifically provide the information that users are looking for when they are searching. Remember that people search online to answer a specific need, and if you are not answering that need, they will look elsewhere. Webpages that have strong content that is built to answer a well-researched, common search query are the ones that do best in Google. This is as a result of Google’s SEO ranking algorithm, designed to find content that will answer Google searchers’ needs. The last thing Google wants is for users to click on multiple webpages listed on the first page of Google and not find the information they were searching for. If Google search results couldn’t consistently provide people with the information they are seeking, we would quickly learn to go elsewhere and Google’s central business model would be in serious trouble. Technical SEO After you’ve crafted your content to reflect exactly what users are searching for – utilizing the specific keyword you’ve researched – there’s still some minor search engine optimization work to be done. What is left to be completed are the on-page factors that let Google know you have taken their algorithm’s needs and limitations into consideration, and optimized your webpage accordingly. This is oftentimes referred to as technical SEO, as it pertains to the HTML attributes of a page – the H1 heading, title tag, meta description, and any image or video ALT tags. The H1 heading is general used by a content management system or CMS as the headline of any page, and Google views this as a succinct description of what a page contains. Depending on how much content you have on your page, you may also have H2 headings and H3 headings, which function as sub-headlines to break-up content. Since the H1 heading is a description of what your page content is about, Google looks to make sure that it is relevant to a given search query. You should also be sure to utilize the keyword you have chosen for your page in the H1 heading, and likely in the H2 and H3 headings, as well, if applicable. The title tag (sometimes called the SEO title) and the meta description are the two aspects of your page that Google uses to showcase your webpage in the search results. The title tag will be shown underlined in large, blue font on the search results page, with the meta description included in a smaller grey font beneath it, and the URL. Not only does Google use these attributes to show your webpage to searchers, it also emboldens any words in your title tag and meta description that match a given search query. That means that including your chosen keyword in these attributes will increase the likelihood searchers will click your result
Optimizing Your Website Experience for Conversions
A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. He came to me for help in pinpointing why so many people who visited the site would leave before “converting” or in layman’s terms “purchasing classes.” When I audited his website, I discovered that there were no fewer than seven steps in the conversion process. And, that didn’t count the third-party payment system in place, which had a defective user experience as well. Since the language classes were a primary source of revenue, I suggested simplifying the checkout process. By making it super simple to go from the homepage to the checkout page, visitors would be more likely to do just that. Online conversion marketing describes the process of converting site visitors or browsers into paying customers. While a business can’t force a person to spend money with their business, they can do things to help reduce friction in the purchasing process, which often leads to greater sales. For the client, I suggested his business start by placing a clear call to action on the home page. “Learn More” offers a clear direction that anyone can understand. We integrated this call to action module to a prominent spot the home page, where visitors from any device could see it. However, we didn’t stop there. Using several different tools, we tested different layouts to determine the placement of the call to action to get the most clicks. We discovered that when it was just below the central image on the page, this drew the most attention for the audience. We even experimented with colors, ultimately finding that blue had the greatest impact on getting people to click the “Learn More” button. Then, instead of providing page after clickable page of information on the class options, we opted to include relevant information (and ONLY relevant information), as well as a “Sign Up Now” button on the second page. No longer would it require seven clicks to move a person from the home page to the checkout screen. Now, the user would be able to get there in two clicks. With the advice of the team at our Orlando marketing agency and a little bit of website redesign, conversion rates went up 40% in a matter of weeks. This added significant revenue to the company’s bottom line, all with minimal investment. If your business’s conversion rates are under 100%, then there’s always room for improvement. Try looking for areas of friction on your website, and work closely with a user experience designer who can help optimize your website for conversions. And, if you’re still stuck, reach out to the team at our Orlando marketing agency, who can help you learn to optimize your webpage for success.
Keeping tabs on the competition’s ad sensibilities & success rates
The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ strategies and gauge their success rates. Who are they advertising with? Did their latest advertising campaign perform that well? How big is their advertising budget? Frankly, it would take the work of Sherlock Holmes to research and find every platform your competitors are using to reach out to customers. Well not to worry my dear Watson, there are some easy ways to track your competitors ad sensibilities and success rates without employing much more than your finger tips and a keyboard. Why, it’s almost elementary! Below are three simple steps you can take to monitor your competition and learn from their mistakes and successes: ONE: Sign up for a free beginner account with MixRank, a leading spy tool for text and display ads. Just enter your competitor’s website, a key advertising word/phrase associated with their company or product, or a major advertisers and publishers to begin. In seconds, you’ll have a list of your competitor’s top active ad links, a record of their ad reach, rates from the best performing ads, a link list of their ad publishers, and a listing of both text and display ads. [quote]Tip: Take a look at both their text ads and display ad details. Knowing which type of ad and which ad design has been more successful can help you create more engaging advertising content and be one step ahead of your competition.[/quote] TWO: Check out your competitor’s keywords and how often those specific words or phrases are being sought out by customers using GoogleAds Keyword Tool. For instance, we use a similar service when looking at our competition via a keyword search like: “Orlando marketing and ad agency.” You can see which keywords rank on the hierarchy and drive traffic results as well as the words may be viewed as negative or non applicable. We always discover more about what the customer is searching for and if our competition is incorporating these keywords in their advertising campaigns. [quote]Tip: Use this competitor information to find out what keywords you should be incorporating in your ad and website content to help boost your chances of customers finding you first. [/quote] THREE: Become the 007 of advertising and join SpyFu. This web service offers a host of benefits and “spyware” to compare domains, discover new keywords, find the best ad copy and check the quality and success of your own advertising campaigns. You’ll have access to top ads, domain-level numbers, and gain some insight on their SEO traffic and Adwords budget just by typing in your competitor’s company name or keywords. Tip: Stay ahead of the game and check out which publishers are boosting the success rates of their ads. These statistics can help guide you when choosing the right publishers to advertise with and give you a higher return on your advertising investment. Our Florida advertising agency hopes you have found these tips useful for your business. To learn how BIGEYE can help you track your competitors and make the most out of your digital campaign, click here to Think BIG!
Florida advertising agency discusses importance of keywords
The use of keywords will directly determine the amount of traffic your website and business earns from search engines. Utilizing a Florida advertising agency that understands the principles of a search engine will help solidify a business’ traffic. In June news was announced regarding the frequency US online users use search engines, which an Orlando advertising agency wants to share with you. The study was conducted by AYTM and showed that many companies undervalue search engines and just how important they are to internet users. Roughly 63.5% of users will go to a search engine every day they are on the internet. Furthermore, only 2.5% of those polled stated they never use a search engine. Orlando Advertising Agency on Mainstream Keywords The research suggests that any Florida advertising agency working with local companies needs to focus on keywords consumers will be able to pick up in a search engine. The Orlando advertising agency can offer a review of a business website to determine where keywords might be lacking in directing traffic to a website from a search engine. Searching mainstream keywords nets millions of sites. An advertising agency helping your local business will utilize main keywords with niche words to produce the proper SEO effect on your site. Florida SEO Company Utilizes Local Keyword Phrases To be effective websites need to use a location with mainstream keywords. Using Florida advertising agency shows the company is located in the state of Florida. Using a keyword phrase Orlando advertising agency narrows the location even more. A company can find more consumers by specifying the area they operate in. As an example, a law office would need to be state specific, sometimes city specific to help a consumer thus location with a keyword phrase is important.