How to Reach the Parents-to-be through Effective Maternity Marketing
Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, what types of formula to buy and what kinds of clothes the child should wear.Companies that target the current mom without thinking of the present mom may be too late – once she has the child, she may have already made up her mind about the best formulas, baby wipes and other newborn needs to suit her child. And once you lose the expectant mother, you may lose her for life – if she becomes loyal to one brand, it will be hard to get her to switch over. Many Expecting Mothers Google Everything Marketers can target expectant moms by reaching out to them through the avenues they’ll be using most. Perhaps one of the easiest ways is through SEO content and Google AdWords. First-time mothers may be anxious about what constitutes a “normal” pregnancy, potential parenting woes and the “right” parenting methods. They’ll often look to Google and other search engine tools for help. A Google search for “how to change a diaper” produces more than 29 million results. While it may be difficult to provide SEO content to beat the top-ranked page, a Google Ad campaign for your brand could do wonders for your diaper company and maternity marketing strategy. Educational Content is Valuable to New Parents Instructional content may also be a promising avenue for reaching your target mom-to-be. Content marketing is a way to reach out to your target demographics, and therefore a blog directed to the mom-to-be and the newborn mom practically has a built-in audience. Younger, hipper, smartphone-wielding moms may be drawn to video content, which is easily accessible from multiple devices. From Mom-Focused Content to “DADvertising” Okay, but what about the dad-to-be? According to a study conducted last year, 52% of millennial parents told us that ads they see are made for mothers more than fathers, and 83% say they think advertising for parents should appeal to both mothers and fathers equally. In fact, there was a successful online movement in the U.S. that put pressure on the site “Amazon Mom” to rename its service to “Amazon Family.” Some maternity marketing tips we think would be helpful in reaching dads would be to make it easier for dads to find the right information on their mobile devices at any time, to include dads in the story since household duties are shared amongst both parents, and to understand what motivates and works with dads may be motivated differently than their female counterparts. We’ve already begun to see a shift toward “dadvertising” – and we’re diggin’ it. So if you’re aiming to reach soon-to-be parents, our Orlando advertising agency encourages you to think about both parts of the story. Catching a mom-to-be in the pregnancy phase may mean that you’re attracting a loyal and valuable customer for life, and speaking to a “dad-in-training” may stand out more amongst a sea of mom-oriented messaging. To learn more about how you can market to parents in order to create brand preference and instill brand loyalty, contact us today!
How Can Small Banks Compete Against Large Banks? Supercharged SEO
Supercharge your SEO services and launch your community bank into the future with these key digital marketing strategies and concepts. The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they can compete against national lenders. Fortunately, there’s one simple tactic that can help even the playing field: Well-executed SEO services grounded in a deep understanding of local buyers. How community banks can gain an SEO edge Community banks are, at their core, local businesses. While they might not be capitalized at the level of the big banks, they can instead compete on responsiveness and understanding of the local market. A local SEO strategy also pays dividends. Banks should give each of their local branches a dedicated web page rather than having each branch listed through a simple location finder. These pages should include information about each branch and its neighborhood and should be optimized for SEO. This means taking commonly searched phrases relating to banking in that area and incorporating them into the body and metadata of branch pages. The power of the public’s endorsement Adding customer reviews for each local branch to individual pages is also a smart tactic. Reviews play a critical role in establishing credibility and are a key cog in the conversion process. This also extends to external entities such as Yelp! and other directories. Establishing a presence on these outside sites does more than allowing you to bump your online review count. Sites such as Yelp! validate your bank’s address, phone number, and name with Google’s search algorithm, giving your site a rankings boost. Linking with high authority publishers is also key. Inbound links coming from high authority publishers is perhaps the most consistently effective tactic in the SEO playbook. Staying on top of local search terms It’s also critical to give extensive thought to the kind of questions prospective customers are searching for in your region — everything from “how to open a checking account” to “nearest bank to me.” These are the kind of questions for which community banks want to rank, so it’s important that they are addressed somewhere within your online presence. You can address them both on your sites and within the content you publish. Stressing your competitive advantages Community banks should play to their strengths when marketing. Larger banks tend to be viewed as faceless monoliths who treat their customers like a number on a spreadsheet. Community banks, on the other hand, are in a position to establish personal relationships by properly utilizing SEO services. This may not affect whether a customer qualifies for a loan, but it does impact how customers feel about their experience. Community banks should underline the closer, more responsive nature of their relationships with customers in their marketing messages. The takeaway Small banks can neutralize the advantages of larger competitors by highlighting the benefits of a more personal approach and pursuing a smart SEO strategy. If you’d like to hear more about the impact of high-level SEO services, reach out to our banking experts today.
How a Credit Union Marketing Agency Can Put You One Step Ahead
When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand can’t speak to your community’s values and become an icon people look forward to engaging with. A credit union marketing agency can transform your business – and your band – quickly and easily. Here’s how: Break outside the box with fresh credit union design ideas After the 2008 financial crisis, many credit unions and banks struggled to rebuild consumer trust. Using social media, creative advertising, and generating thought-provoking or helpful blog content can strengthen your customers’ trust. As an example, Wells Fargo’s “Earning Back Your Trust” campaign features billboards, YouTube videos, and social media posts all aimed at acknowledging and addressing why their customers stopped trusting them after the crisis. Efforts like these humanize your brand and make complicated subject matter more accessible for the average person. To strike the right tone for your campaigns to ensure your credit union is still professional and educational while showcasing your human side, partner with a credit union marketing agency like BIGEYE to create unbeatable content. Freshen up your user experience with new content Partner with an agency to take a quick pulse check on your website and highlight low word count or low-traffic site pages. Once you’ve identified these weak areas, decide whether content could be combined into another page or expanded upon. As a rule of thumb, most pages should have 1,000 (or more) words to ensure each digital touchpoint is meaty and meaningful for visitors. This deep content also signals to search engines that your brand is an authoritative voice in the space and that it should be ranked higher in search results. Provide valuable services online This last recommendation may be a little more difficult to implement, but worth the effort. Whether you use a website or app to accomplish this goal, make sure your customers can perform some services online without visiting your brick and mortar location. For new or lapsed customers, this is a way to entice them to choose or return to your brand. Once you have them hooked, they will keep coming back for your services. While it may be unrealistic for your credit union to adopt Bank of America’s complete digital banking style, a top Florida marketing agency can help you determine what services you can provide that will be of value to your customers and then successfully market those within your community. Contact us today for a free consultation on how our credit union marketing agency can help make your credit union more engaging than ever.
Optimizing Your Website Experience for Conversions
A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. He came to me for help in pinpointing why so many people who visited the site would leave before “converting” or in layman’s terms “purchasing classes.” When I audited his website, I discovered that there were no fewer than seven steps in the conversion process. And, that didn’t count the third-party payment system in place, which had a defective user experience as well. Since the language classes were a primary source of revenue, I suggested simplifying the checkout process. By making it super simple to go from the homepage to the checkout page, visitors would be more likely to do just that. Online conversion marketing describes the process of converting site visitors or browsers into paying customers. While a business can’t force a person to spend money with their business, they can do things to help reduce friction in the purchasing process, which often leads to greater sales. For the client, I suggested his business start by placing a clear call to action on the home page. “Learn More” offers a clear direction that anyone can understand. We integrated this call to action module to a prominent spot the home page, where visitors from any device could see it. However, we didn’t stop there. Using several different tools, we tested different layouts to determine the placement of the call to action to get the most clicks. We discovered that when it was just below the central image on the page, this drew the most attention for the audience. We even experimented with colors, ultimately finding that blue had the greatest impact on getting people to click the “Learn More” button. Then, instead of providing page after clickable page of information on the class options, we opted to include relevant information (and ONLY relevant information), as well as a “Sign Up Now” button on the second page. No longer would it require seven clicks to move a person from the home page to the checkout screen. Now, the user would be able to get there in two clicks. With the advice of the team at our Orlando marketing agency and a little bit of website redesign, conversion rates went up 40% in a matter of weeks. This added significant revenue to the company’s bottom line, all with minimal investment. If your business’s conversion rates are under 100%, then there’s always room for improvement. Try looking for areas of friction on your website, and work closely with a user experience designer who can help optimize your website for conversions. And, if you’re still stuck, reach out to the team at our Orlando marketing agency, who can help you learn to optimize your webpage for success.
Keeping tabs on the competition’s ad sensibilities & success rates
The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ strategies and gauge their success rates. Who are they advertising with? Did their latest advertising campaign perform that well? How big is their advertising budget? Frankly, it would take the work of Sherlock Holmes to research and find every platform your competitors are using to reach out to customers. Well not to worry my dear Watson, there are some easy ways to track your competitors ad sensibilities and success rates without employing much more than your finger tips and a keyboard. Why, it’s almost elementary! Below are three simple steps you can take to monitor your competition and learn from their mistakes and successes: ONE: Sign up for a free beginner account with MixRank, a leading spy tool for text and display ads. Just enter your competitor’s website, a key advertising word/phrase associated with their company or product, or a major advertisers and publishers to begin. In seconds, you’ll have a list of your competitor’s top active ad links, a record of their ad reach, rates from the best performing ads, a link list of their ad publishers, and a listing of both text and display ads. [quote]Tip: Take a look at both their text ads and display ad details. Knowing which type of ad and which ad design has been more successful can help you create more engaging advertising content and be one step ahead of your competition.[/quote] TWO: Check out your competitor’s keywords and how often those specific words or phrases are being sought out by customers using GoogleAds Keyword Tool. For instance, we use a similar service when looking at our competition via a keyword search like: “Orlando marketing and ad agency.” You can see which keywords rank on the hierarchy and drive traffic results as well as the words may be viewed as negative or non applicable. We always discover more about what the customer is searching for and if our competition is incorporating these keywords in their advertising campaigns. [quote]Tip: Use this competitor information to find out what keywords you should be incorporating in your ad and website content to help boost your chances of customers finding you first. [/quote] THREE: Become the 007 of advertising and join SpyFu. This web service offers a host of benefits and “spyware” to compare domains, discover new keywords, find the best ad copy and check the quality and success of your own advertising campaigns. You’ll have access to top ads, domain-level numbers, and gain some insight on their SEO traffic and Adwords budget just by typing in your competitor’s company name or keywords. Tip: Stay ahead of the game and check out which publishers are boosting the success rates of their ads. These statistics can help guide you when choosing the right publishers to advertise with and give you a higher return on your advertising investment. Our Florida advertising agency hopes you have found these tips useful for your business. To learn how BIGEYE can help you track your competitors and make the most out of your digital campaign, click here to Think BIG!
Florida advertising agency discusses importance of keywords
The use of keywords will directly determine the amount of traffic your website and business earns from search engines. Utilizing a Florida advertising agency that understands the principles of a search engine will help solidify a business’ traffic. In June news was announced regarding the frequency US online users use search engines, which an Orlando advertising agency wants to share with you. The study was conducted by AYTM and showed that many companies undervalue search engines and just how important they are to internet users. Roughly 63.5% of users will go to a search engine every day they are on the internet. Furthermore, only 2.5% of those polled stated they never use a search engine. Orlando Advertising Agency on Mainstream Keywords The research suggests that any Florida advertising agency working with local companies needs to focus on keywords consumers will be able to pick up in a search engine. The Orlando advertising agency can offer a review of a business website to determine where keywords might be lacking in directing traffic to a website from a search engine. Searching mainstream keywords nets millions of sites. An advertising agency helping your local business will utilize main keywords with niche words to produce the proper SEO effect on your site. Florida SEO Company Utilizes Local Keyword Phrases To be effective websites need to use a location with mainstream keywords. Using Florida advertising agency shows the company is located in the state of Florida. Using a keyword phrase Orlando advertising agency narrows the location even more. A company can find more consumers by specifying the area they operate in. As an example, a law office would need to be state specific, sometimes city specific to help a consumer thus location with a keyword phrase is important.
