Next-Gen TV Trends and How They Can Impact Your Brand.
Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new life into the aging medium. So now we answer the first question, what is ATSC 3.0? It’s the update that broadcast TV has been severely lacking. This new system will leverage current technologies to enhance picture, sound, framerate, and overall range of the medium without losing a moment of your favorite shows. ATSC 3.0 technology enhances everything about broadcast to bring it into the digital age. This will reinvigorate traditional TV, and dramatically increase its value as an advertising medium. What will Change The short answer? Everything. But let’s start with picture. The current—let’s call it classic, broadcast system caps out at 1080p. Next gen TV will span all the way to 4K! Making the new ATSC standard an HDTV over the air experience. Raising the quality of the experience without adding cost, the ATSC 3.0 system will drive conversion like never before. Furthermore, next gen TV is designed to be an ever-evolving technology. Building on the concept of technological adaption, ATSC 3.0 is designed for easy integration as new technologies develop. This way, broadcast television will not fall behind as time passes. Allowing room for future growth is an incredible capability for any technology in this day and age. This system will entice users who want to get the best service over time without paying to switch hardware or service providers as technologies evolve. This broadcast method will also have a stronger, wider range. Meaning that every user will receive more channels in higher quality without the need for a large antenna. The system will even allow mobile devices to access broadcast shows. By building in capabilities across devices, broadcast TV is broadening its scope and making itself a far more advantageous advertising tool. The Impact Next gen TV enables stronger geo-targeting capabilities than cable or satellite TV. As over-the-air TV is intrinsically contained in a specific geographic area, it is a medium that lends itself to area-specific messaging. This makes next gen TV the perfect platform for local businesses such as community banks, mom-and-pop shops, and more to reach their target market without breaking the bank. How it Works This system is able to achieve its unique capabilities by connecting on more than one front. The classic broadcast system is accessed simply by an antenna while the next gen TV system uses both an antenna and a wi-fi connection to strengthen the quality and broaden the service range; This is also what allows it to be accessed across devices. Not only is ATSC 3.0 perfect for geo-targeting, but by enabling tracking as well as use across devices it presents as both a traditional and digital media. With next gen TV, experienced advertisers can reach their audience on a whole new level. The Takeaway Broadcast TV is getting a much-needed facelift that will skyrocket its importance both as a service and as an advertising medium. Paying attention to this change now will open up avenues for effective, low-cost campaign strategies that will reach the right people, at the right time, for the right price. When you’re ready to enhance your advertising strategy reach out to our innovative channel experts today!
Facebook and GDPR: Insights from a Digital Media Buying Agency
In the wake of the Cambridge Analytica data privacy scandal, and with the European Union implementing its General Data Protection Regulation (GDPR) laws, Facebook has made changes to its user privacy policy. While the Cambridge Analytica situation was more related to the mishandling of data by app developers, the policy changes have gone beyond app integrations to address bigger privacy concerns that many Facebook users have had for a long time. This has forced most digital media buying agencies into strategy adjustments for their clients. Many marketers are panic-stricken, asking themselves: “How will this affect my business marketing activities?” But fear not, as a top Florida advertising agency, we pride ourselves on being intuitive and proactive when it comes to helping our clients understand and navigate changes like this in their industry. In other words, we’ve got your back! If you are using Facebook advertising, you probably use custom audiences or the Facebook Pixel to help you with targeting the proper audiences. As of earlier this year, there are changes you must follow in the way you collect data. New Facebook rules require you to comply with the following 4 actions: 1. Get explicit consent from each person in your database to track and remarket to them through Facebook. There are a number of ways to do this including sending a mass email to everyone for whom you have contact information and asking that they reply with their consent. From there, you must remove those who deny consent or don’t reply from your database. Yes, that involves some work, but you have to do it to be in compliance. 2. Make it clear to all website visitors going forward that you are collecting data. Many companies today use what is commonly referred to as a “cookie banner” to allow people to accept or decline cookies. You might also seek consent as part of an email list sign-up process. You’ll want to discuss these needs with your web development company. 3. Make it easy for users to reject cookies and withdraw their consent at any time. For those who change their mind about allowing you to track them, you must have a way to erase all of their data. Of course, the easier that is to do, the less time your team will have to spend doing it. So, coming up with an efficient process is key! 4. Be prepared to notify users of a data breach. If hackers get unauthorized access to data in your possession, you must notify everyone whose data is potentially compromised within 72 hours. That isn’t going to be a fun note to send out, but doing it helps protect your customers from the hackers and helps your reputation in the long run. How does this affect the value of Facebook as a marketing platform? No question about it… marketers need user data to target and reach the right audience on Facebook, and the new rules will mean that less data is going to be available. This digital media buying agency definitely feels your pain! Should you quit the platform? No, we’re not recommending that. But, it’s important to give some thought to how your strategy needs to evolve. Should you shift some resources to another platform? Temporarily cut back on your Facebook spend to see how things shake out? There’s a lot of questions! As an experienced digital media buying agency, we can help you understand how the new focus on data privacy will affect your marketing efforts. Contact us today and let’s talk about getting you into — or keeping you in — compliance.
Florida marketing agency combines SEO & SEM, we can show you how!
Florida Marketing Agency, BIGEYE, would like you to know that SEO and SEM departments should be combined. In previous years, some advertisers ran their SEM and SEO separately. Yet, there is a fine line in which both concepts overlap. Companies like any Florida SEO Company have to determine where the overlap is and whether the overlap is being managed appropriately with a marketing campaign. One example is keyword usage, where a word might drive PCP ads well, so there is an opportunity to use it in SEO for organic rankings. Florida SEO Company Explains SEO Florida SEO Company offers SEO or search engine optimization of websites. It is a concept where keywords are used in online content such as the website, blog, and other avenues in order to drive visitors to your site through the search engine. Google sets the rules for how search engines will rank pages and websites in the search results. A company such as the Florida Marketing Agency can devise content that meets the rules, as well as focuses on which keywords are likely to be searched and therefore get you into the top page rankings. Marketing Firm Orlando Talks about SEM SEM is search engine marketing. It is as the Florida Marketing Agency stated above: a concept that works closely with SEO. The idea is the same as SEO in which you or a professional, such as those with Florida SEO Company, uses keywords to drive consumers to your business. The difference is that SEO uses search results, whereas SEM is about a marketing campaign. The keywords are highly selective such as one or two in an ad in order to make certain the consumer will have an interest in the advertisement. The Florida Marketing Agency researches the terms to find the best both in SEO and SEM for your site. If you’d like help setting up your SEO and SEM programs, contact us today!
Analytics tools explained by Orlando creative agency
Orlando Creative agency, BIGEYE, can provide marketing help to your company. Our creative marketing agency feels it is important to define some of the tools you may come across on the internet to help with SEO and SEM. A common term you may see is Analytics Tools, but what are they, how can they help, and how do you interpret them? BigEye has defined the keyword phrase here for you. Creative Marketing Agency Goes Over Web Host Analytics Analytics Tools or web analytics are a measurement in which an analysis of internet data is provided to you. Web hosts provide you analytics based on your website performance. If you see a poor rating with your web host analytics, it is time to get help from a place like Orlando Creative agency, BIGEYE. Our creative marketing agency can utilize analytical data for market research in order to provide suggestions in how to improve your current website. It is not just about traffic views, but whether your current advertising companies are working and in what market they are working best. BIGEYE is not just a company for local marketing, although we do a considerable amount of local businesses. Florida SEO Company Promises to Increase Analytic Results With BIGEYE, you will have tools at your disposal to analyze your website or marketing campaign performance. You will also have qualified professionals helping you through this Orlando creative marketing agency. [quote]Our agency can assess the effectiveness of your website as a starting point before estimating how the traffic can be changed after creating a new marketing campaign.[/quote] We can even estimate one new advertisement’s success by utilizing analytics tools. Google offers tools to website owners, but unless you know how to change your website with a better marketing campaign the tools will not be as helpful. Contact us today to discuss analytics tools more in depth!
Learn how the updated AP Stylebook gets social in todays terms
The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way into day-to-day dialogues. Language is extremely fluid, changing and adapting to current culture. A “wall” is no longer just a structure that ensures personal space; it’s now a public space where “friends” can post comments, videos and pictures. Created in 1953, the AP Stylebook has been a very prestigious source of information for more than 50 years. The fact that the AP editors think social media terms are worth publishing just goes to show the impact social media platforms have on the public. Social media sites such as Facebook, Twitter and YouTube offer successful routes toward global communication, allowing you to essentially keep a public account of what’s happening in your world, and follow the lives of others. And it’s not just the younger generation that’s “tweeting,” but corporate companies and other professional organizations are as well. Company leaders are utilizing social media sites to increase exposure on the same platforms as their target audience. Even the AP Stylebook tweeted about the addition of these social media terms! With technology continuously progressing and advancing, the digital world is becoming the most efficient way to do, well … just about everything! So, in the past, if you have been wary about engaging in the alternate universe we call social networking, don’t be afraid. Submerge yourself; you will be surprised at the endless possibilities available to you within just a few clicks. Ready to jump in? Give us a call at 407.839.8599, or email us at info@bigeyecreative.com
