Increase Your Conversion Marketing Results Using Basic ABC’s
In the world of sales, the letters “ABC” have their own meaning — Always Be Closing. That mantra reflects the salesperson’s idealized and conversion marketing-based strategy, one that relentlessly nudges the prospect toward a sale at every point of the interaction. Throughout the stages — from rapport-building to parrying objections to asking “do we have a deal?” — the prospect is managed in such a way that the only logical response is “yes, we do.” Digital marketers have their own ABC’s — Always Be Converting. The goal of converting site visitors into paying customers is mission critical for just about every business. To help you master that process of conversion marketing and bump up that all important conversion rate, we’ve captured eight strategies for improved conversion marketing. Use heat maps Heat maps are graphical representations of data where color is used to represent values. They offer an easy to understand visual summary of information. If that sounds too technical, just think about a television weather forecast and how it uses red to signify hot and blue for cold. When used with a Web page, a heat map will tell you which areas are generating the most interaction; red for high interaction, yellow for medium, blue for low. These maps are essential for understanding how you can maintain the interest of prospects. Refine your call to action Too many businesses opt for boilerplate copy when it comes to CTAs. If you want to boost your conversion rate, you need to close with strong, persuasive material. A CTA doesn’t have to be two simple sentences; you can use video, add links or simply dangle a “cliffhanger” style ending that piques the interest of the reader and prompts her to find out more. Heighten the urgency Creating a sense of urgency is one of the oldest tactics in the sales and marketing textbooks for good reason — it works. This tactic plays on one of the strongest cognitive biases people have, so it’s as timeless as it is effective. If potential customers feel like something valuable is slipping away, they will be highly motivated to act. Test, test, test Are you A/B testing? If not, it’s time to get started. Create two versions of a page with different CTAs, header copy, design etc. Track the number of conversions each page generates. The one with the best numbers is your path to more conversions. Apply A/B testing wherever possible and retest frequently. Optimize your funnel Buying is a journey — in most cases, a potential customer cycles through the same series of considerations before “getting to yes.” Interrupting this process by asking for a sale prematurely can reduce conversions, so make sure your funnel is well developed. Use copy that converts Great copywriting is an art. It needs to: Reflect your brand voice Position you as trustworthy Be calibrated for your specific audience Seize the reader’s interest immediately Be creative yet also universal And that’s hardly a comprehensive list. If your copy isn’t meeting those basic criteria, however, you’re losing conversions. Illustrate the value proposition Why should your potential customer convert? Boil it down into an elevator pitch. And let the gist of that pitch flow through all of your copy and marketing materials. Stress the social proof People don’t innately trust marketing. Yet they do trust other people, which is why word of mouth is so effective. If you want to convert people sitting on the fence, show them all of your satisfied customers. Use testimonials with photos and reap the benefit of the “halo effect” by partnering with influencers. The takeaway Armed with the above strategies to improve your conversion marketing efforts, you’re ready to increase conversion rates and increase ROI. Yet if you want to truly move the needle, contact our team of experts today.
How Chatbot Observations Enhance a Full-Service Advertising Agency
Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not. With ongoing advancements in artificial intelligence (AI), the chatbots’ “people skills” are getting pretty impressive. That’s why more companies are starting to take advantage of them to beef up their “human” workforce without actually adding any humans. Businesses are getting a big boost in productivity by letting chatbots handle initial interactions with prospects and customers. In fact, according to a study by Oracle, 80% of marketing and sales leaders say their organizations already use chatbots or will by 2020, making a partnership with a full-service advertising agency more valuable. As a digital marketing agency that helps companies grow sales by attracting more visitors to their website, we’re thrilled about the power of chatbots to enhance the customer experience. And, we see huge potential for human/AI interactions from our work with clients in providing voice engineering services. In efforts to emphasize the increasing implementation of chatbots, here are a number of ways that chatbots are changing the marketing and sales landscape: 24/7/365 availability and prompt answers Chatbots don’t sleep, don’t need breaks, and don’t take vacations. They are absolute workaholics and are available to answer questions around the clock. That’s a significant advantage in our ever-more-global economy and with people who have expectations of getting the information they need when they need it. Proactive customer service Even as a full-service advertising agency we recognize that interactions with human customer service agents are usually reactive; the website visitor asks a question and the staff member replies. Chatbots can be programmed to be proactive. They can offer help when they detect indicators that the visitor is confused or is interested in a particular product or service and ready to “talk” about it. Freeing humans for other tasks With chatbots handling initial inquiries, human workers can focus on higher-level tasks, and in the process grow their careers and contribute more to the company’s bottom line. Zero errors Chatbots answer questions accurately every time. Where a human worker might occasionally make a mistake in explaining a promotion, resolving a problem resolution, etc., your faithful chatbot will only share the information that you’ve carefully programmed into it! Perfectly calm demeanor Everyone knows that customer service can be a little… let’s say… challenging. But while humans might eventually lose their cool with a particularly grumpy prospect or customer, a chatbot never will. Easier and more complete data collection Nobody likes to be faced with a form of seemingly endless fields when they need to provide information. Chatbots can get the required data in a conversational manner that feels less like work for the site visitor. This includes reminders about missing information or explanations about what a particular piece of data is or why it’s needed. Wondering how chatbots can figure into your marketing efforts, customer service plans, and help drive greater success? We’re a full-service advertising agency that loves to talk artificial intelligence! Contact our team today to learn more. (We promise you’ll reach us and not a chatbot!)
Facebook and GDPR: Insights from a Digital Media Buying Agency
In the wake of the Cambridge Analytica data privacy scandal, and with the European Union implementing its General Data Protection Regulation (GDPR) laws, Facebook has made changes to its user privacy policy. While the Cambridge Analytica situation was more related to the mishandling of data by app developers, the policy changes have gone beyond app integrations to address bigger privacy concerns that many Facebook users have had for a long time. This has forced most digital media buying agencies into strategy adjustments for their clients. Many marketers are panic-stricken, asking themselves: “How will this affect my business marketing activities?” But fear not, as a top Florida advertising agency, we pride ourselves on being intuitive and proactive when it comes to helping our clients understand and navigate changes like this in their industry. In other words, we’ve got your back! If you are using Facebook advertising, you probably use custom audiences or the Facebook Pixel to help you with targeting the proper audiences. As of earlier this year, there are changes you must follow in the way you collect data. New Facebook rules require you to comply with the following 4 actions: 1. Get explicit consent from each person in your database to track and remarket to them through Facebook. There are a number of ways to do this including sending a mass email to everyone for whom you have contact information and asking that they reply with their consent. From there, you must remove those who deny consent or don’t reply from your database. Yes, that involves some work, but you have to do it to be in compliance. 2. Make it clear to all website visitors going forward that you are collecting data. Many companies today use what is commonly referred to as a “cookie banner” to allow people to accept or decline cookies. You might also seek consent as part of an email list sign-up process. You’ll want to discuss these needs with your web development company. 3. Make it easy for users to reject cookies and withdraw their consent at any time. For those who change their mind about allowing you to track them, you must have a way to erase all of their data. Of course, the easier that is to do, the less time your team will have to spend doing it. So, coming up with an efficient process is key! 4. Be prepared to notify users of a data breach. If hackers get unauthorized access to data in your possession, you must notify everyone whose data is potentially compromised within 72 hours. That isn’t going to be a fun note to send out, but doing it helps protect your customers from the hackers and helps your reputation in the long run. How does this affect the value of Facebook as a marketing platform? No question about it… marketers need user data to target and reach the right audience on Facebook, and the new rules will mean that less data is going to be available. This digital media buying agency definitely feels your pain! Should you quit the platform? No, we’re not recommending that. But, it’s important to give some thought to how your strategy needs to evolve. Should you shift some resources to another platform? Temporarily cut back on your Facebook spend to see how things shake out? There’s a lot of questions! As an experienced digital media buying agency, we can help you understand how the new focus on data privacy will affect your marketing efforts. Contact us today and let’s talk about getting you into — or keeping you in — compliance.
Why Smart Marketers are Allocating Ad Spend to OTT Media
If a person from the year 2005 were to visit us today, they’d find that most things in our daily lives hadn’t changed dramatically over 13 years. Until they decided to watch a film or a television show, of course. Then they’d realize the way people consume content has been radically altered in a brief span of time. In 2005, you didn’t watch a movie on Netflix — you watched a movie from Netflix (and only after waiting two days for it to arrive in the mail). If you wanted to watch your favorite TV show, you had to view it live or record it. Hulu didn’t exist, and the very idea of video-on-demand was in its infancy. Now, just a bit more than a decade later, a video store is all but extinct. The idea of a snail-mailed subscription DVD service seems quaint and faintly ridiculous. We watch what we want, when we want, on the device we want. In other words, we watch Over-the-Top (OTT) media — and that’s something with profound implications for marketers. Cable vs. OTT Over-the-Top is a term to describe the process by which content is streamed directly to consumers over the Internet by media services. Much like cable technology revolutionized broadcast media by greatly expanding the viewing choices available to consumers, OTT media has transformed modern viewing habits. Instead of the need for a conventional cable or satellite over the top box, OTT media streams directly to the viewer, bypassing television and telecommunication platforms that have historically acted as distributors of video content. Today’s most popular forms of OTT media include subscription-based services such as Netflix, Hulu and Amazon Video. In addition to offering content created by TV networks and film studios, these OTT platforms also create significant amounts of original material, making them full-fledged competitors to traditional content creators and distributors. Why OTT media is critical for today’s marketers and advertisers This profound change in viewing habits, content creation, and distribution models hasn’t gone unnoticed by marketers and advertisers. Today, eight-in-ten U.S. homes have an OTT subscription, according to a PwC study, while emerging markets are embracing OTT at an even faster rate. Additionally, Ericsson projects that 75% of all mobile traffic will be dedicated to video streaming by 2023. OTT media is particularly popular with younger people, who subscribe to OTT services at even higher rates than the general public. As society grows younger and more tech-oriented, marketers are changing their media buying habits and designing campaigns optimized for OTT. In years past, marketers were hamstrung by single screens and a limited pool of content. Today, content is available on multiple devices and programming options have never been greater. OTT media platforms have led the way in using data analytics to accurately gauge what their viewers are interested in seeing. This has resulted in a proliferation of new films and series that are focused on niche audiences who have been historically underrepresented on broadcast networks and cable. Because this content is targeted and deeply relevant, viewers tend to be hyper-engaged — music to the ears of marketers and advertisers. The OTT model also allows for more control of how and where ad content is displayed, and how ROI is tracked — all key considerations for a multi-platform campaign. How multi-platform campaigns can derive maximum benefits from OTT media Recently there have been studies undertaken to gauge the effectiveness of multi-platform OTT advertising. The results are compelling: According to a joint study by market research firm Kantar Millward Brown and Hulu, OTT significantly outperformed in terms of ad performance. In cross-platform testing, OTT and mobile were the most successful in terms of reaching key ad objectives. Overall, among PC, mobile and OTT distribution, OTT ranked highest in aided awareness and brand favorability, while mobile ranked highest in purchase intent. OTT also plays an important role in preventing potential ad fatigue generated by a multi-platform campaign with high ad frequency. The aforementioned study showed little to no decline in an ad’s effectiveness even after up to nine OTT media exposures. Ultimately, the case for greater OTT focus in a multi-platform campaign comes down to a few key factors. First, advertisers need to reach people where they are — and OTT media is quickly becoming the default mode of content consumption, as traditional TV providers are losing millions of subscribers each year. Second, the tools available to create OTT strategies and measure their effectiveness are becoming ever more refined. Today, marketers can identify campaign targets via demographic segments across multiple platforms. The ROI from ad campaigns can be quantified by the use of measurement tools that show how OTT ads perform relative to other platforms. Taken together, all of this information helps marketers reach an informed understanding about how to optimize their campaigns and allocate their advertising spend. BIGEYE and OTT At BIGEYE, we’re proud to be a technology-forward marketing agency. We have the expertise and the tools to help you create the kind of compelling multi-platform campaigns that generate real, measurable results. We believe that OTT media is going to be an essential part of successful campaigns moving forward — and we encourage you to look for the next in our series of articles about getting the most from OTT strategies. Contact our media buying experts today to incorporate OTT media into your next campaign!
4 Commerce Marketing Metrics Every B2C Digital Expert Should Track
As big data and robust analytics information becomes more accessible and affordable thanks to platforms such as Google and Adobe Analytics, commerce marketing experts are becoming spoiled by choice. With so much information, it can be hard to determine which metrics are most important. To help you cut through the clutter, we recommend tracking these four B2C marketing metrics as the foundation of your true north to provide an insightful benchmark no matter what industry you’re in, or how mature your analytics team is. Conversion rate The single most important metric any business should focus on is conversion rate. This KPI is calculated by dividing the number of sales by the number of visitors to your site. Regardless of industry, the average conversion rate on most websites is between one and two percent. This means that even small changes to your conversion rate can have a big impact on your bottom line. Work with your analytics team, or partner with a digital marketing agency like BIGEYE to track the fallout throughout your booking funnel so you can reduce friction and boost this critical KPI. Average order value (AOV) Understanding how much people spend on average when visiting your site will help you unlock information about your customers’ lifetime value and gross margins. This is an easy metric to calculate by referencing your revenue against the number of orders over a given period of time. Once you know your average order value, you can also determine whether your business would make more revenue with fewer, large sales, or have greater success with many small sales. Armed with this information, you can tailor your marketing experience to your customers’ and business’s needs accordingly. Website traffic While knowing how many people hit your site used to be an important KPI for success, total visitors has grown less popular as more nuanced tagging has become available. Instead of focusing on total traffic (although this figure can provide insight into whether you need to boost your search strategy or advertising dollars), we recommend digging one click deeper into your traffic metrics. Understand how long people are spending on your site, how many pages people view per visit, and whether you have more unique or returning visitors. These metrics will help inform your content strategy and highlight areas where your information architecture could use support. Cart abandonment rate Unexpected fees, shipping or services costs, buggy credit card processing, and confusing or cumbersome form fields are just a few of the reasons customers abandon a purchase. Track your cart abandonment rate to understand how your commerce systems are performing and preemptively tackle areas that may be pain points to your visitors. Regardless of how high your cart abandonment rate is today, it’s one of the easiest metrics to improve by streamlining the checkout process. These four metrics are the anchors for every analytics strategy. So the next time you find yourself pondering, “what is commerce marketing,” or “how can I harness site data for my B2C marketing strategy,” come back to these KPIs. Learn more about how we can help you on this journey by contacting our team for an in-depth analytics consultation with our team.
How a Credit Union Marketing Agency Can Put You One Step Ahead
When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand can’t speak to your community’s values and become an icon people look forward to engaging with. A credit union marketing agency can transform your business – and your band – quickly and easily. Here’s how: Break outside the box with fresh credit union design ideas After the 2008 financial crisis, many credit unions and banks struggled to rebuild consumer trust. Using social media, creative advertising, and generating thought-provoking or helpful blog content can strengthen your customers’ trust. As an example, Wells Fargo’s “Earning Back Your Trust” campaign features billboards, YouTube videos, and social media posts all aimed at acknowledging and addressing why their customers stopped trusting them after the crisis. Efforts like these humanize your brand and make complicated subject matter more accessible for the average person. To strike the right tone for your campaigns to ensure your credit union is still professional and educational while showcasing your human side, partner with a credit union marketing agency like BIGEYE to create unbeatable content. Freshen up your user experience with new content Partner with an agency to take a quick pulse check on your website and highlight low word count or low-traffic site pages. Once you’ve identified these weak areas, decide whether content could be combined into another page or expanded upon. As a rule of thumb, most pages should have 1,000 (or more) words to ensure each digital touchpoint is meaty and meaningful for visitors. This deep content also signals to search engines that your brand is an authoritative voice in the space and that it should be ranked higher in search results. Provide valuable services online This last recommendation may be a little more difficult to implement, but worth the effort. Whether you use a website or app to accomplish this goal, make sure your customers can perform some services online without visiting your brick and mortar location. For new or lapsed customers, this is a way to entice them to choose or return to your brand. Once you have them hooked, they will keep coming back for your services. While it may be unrealistic for your credit union to adopt Bank of America’s complete digital banking style, a top Florida marketing agency can help you determine what services you can provide that will be of value to your customers and then successfully market those within your community. Contact us today for a free consultation on how our credit union marketing agency can help make your credit union more engaging than ever.
An influencer marketing agency truly brings value to your brand
Everyone wants a mega-celebrity such as Selena Gomez, Beyonce, and Cristiano Ronaldo (all of whom boast over 100 million Instagram followers) to promote their brand. But ask any influencer marketing agency, and they’ll all tell you that real power comes from partnering with micro-influencers. While big names sound exciting and flashy, micro-influencers with authentic, highly-engaged audiences can radically drive brand engagement for a fraction of the price. Big names simply don’t have the time Sure, they have a lot of followers, but major celebrities don’t have as much time to engage with growing brands for advertisement purposes. They often accidentally plug the wrong features or – worse – accidentally create a public relations nightmare that your team had not intended. Just ask Naomi Campbell, who accidentally copied and pasted a brand’s entire outreach email into her promotional Instagram post without editing it. Get more bang for your buck A good influencer marketing agency like BIGEYE, will advise you to spend as few marketing dollars as possible to get maximum output. On average, micro-influencers are 6.7 times more cost-efficient per click when compared with even relatively unknown celebrities. This figure obviously jumps dramatically depending on how much you pay an influencer to promote your brand. On average, a celebrity makes between $2,000 and $8,000 per branded social media post, compared with some micro-influencers who will gladly promote your brand for free if you let them try it and engage with them. Micro-influencers drive better engagement According to a study by Hubspot, more followers does not necessarily equate to more engagement from their audience. Instagram users with fewer than 1,000 followers generate likes 8% of the time, while users with 1-10 million followers earn likes only 1.7% of the time, with a wide range of decreasing percentages as the audience grows. This makes sense because micro-influencers target a more focused audience actively participating in a niche topic. Think: your local, celebrity yoga instructor whose class you attend every Saturday versus a large-scale yoga clothing brand such as Alo Yoga. Authenticity goes a long way If you are a small- or medium-sized business, protecting your reputation is critically important because you haven’t built enough goodwill in your brand to weather a PR disaster. An influencer marketing agency can help you craft meaningful content that speaks to your brand values and unique differentiators, while a micro-influencer can promote you in a real and authentic way. Because these influencers are usually hyper-dedicated to their blog or digital presence, they are often trusted sources of information or recommendations that big name celebrities simply can’t replicate. To understand how micro-influencers can fit into your content and social media strategy to engage millennials and your local community, contact BIGEYE today. We are a top Florida marketing agency dedicated to building authentic brands through meaningful partnerships and cross-channel exposure.
Creative advertising marketing strategies for your company’s Christmas in July
The holiday season is a make or break time for many businesses. Last year, overall spending during the months of November and December was roughly 10-percent higher than the rest of the year. If your business doesn’t flourish during these high spending months, it faces a significant competitive disadvantage during the rest of the year. All of which makes being prepared with creative marketing strategies that much more important for your brand. The best digital marketers understand that it takes months of work to fully prepare for the holiday season. By taking a “Christmas is July” approach, you can help ensure that no opportunity goes unexplored during the hectic holiday months. With that in mind, let’s take a closer look at some creative marketing strategies you can begin implementing now to help prepare for the important months ahead. Digital marketing In digital marketing — as in just about everything else — preparation is closely tied to performance. So, what are some of the things marketers can start doing now to get ready for the critical holiday months? Consider the following: Keyword and ideation preparation. It’s never too soon to start generating compelling Christmas content ideas. It’s not unusual to see a lot of derivative, shallow, or evergreen seasonal content published during this period, as agencies and businesses are often shorthanded or dealing with other pressing concerns. This presents marketers with an excellent opportunity to stand out from the fray by offering truly compelling holiday marketing that breaks the usual mold. Select target and landing pages. You might be able to save time by replicating last year’s pages, assuming there isn’t too much difference in terms of keywords and other variables. Add fresh holiday content to your pages. Refine your mobile strategy. Now is the time to figure out which messages or ideas resonate the most. Sharpen your focus by employing data analysis to learn what your customers are searching for. Keep an eye on what your competitors are doing. As July rolls into August, begin the process of creating new content for the holiday season. Define and optimize high-value holiday target pages. Finally, begin social media marketing and outreach campaigns. The importance of partnering with the right agency Creative resort advertising strategies play a critical role in holiday season business success. The best digital marketing agencies understand this, and prepare accordingly by taking a “Christmas in July” approach. BIGEYE is a top Florida resort advertising agency with years of experience delivering the kind of creative marketing strategies that win the holiday season. If you’re seeking to invigorate your seasonal marketing efforts, we encourage you to contact us today.
5 Conversion marketing tips & tricks to turn prospects into sales
Once a prospective customer reaches the top of your marketing funnel, they may need a gentle nudge to complete their sale. Facilitate this process by reducing friction across your shopping platforms and by creating a seamless marketing experience that is as inviting as it is enticing by using these proven conversion marketing tips and tricks 1. Keep messaging consistent across platforms One of the quickest ways to lose a prospective sale is through a disjointed marketing experience that is confusing or jarring. Invest time in creating a consistent, multi-channel conversion marketing strategy that accurately reflects your brand wherever your customers find you. If an ad looks and feels a certain way, your website and social media should mirror that tone. Similarly, if you promote an offer or gated content through one channel, make sure the messaging across your corresponding landing page makes sense and reiterates the promotional style your visitor saw before clicking. 2. Examine your sales cycle Gather as much data as you can about how long it takes successful customers to move from prospect to sale. Chart cycle variations between products, with promotions and without, and based on seasonality. Once you have this data, ask yourself whether there are opportunities to shorten this cycle and convert prospects faster or move prospects through the funnel more effectively. As an example, you may extend or target certain promotions before a holiday season or create “free-mium” products that introduce potential customers to your brand, while enticing them to buy with premium, paid upgrades. 3. Don’t underestimate the importance of remarketing campaigns We firmly believe the saying that when salespeople hear “no” it automatically translates to “not now.” According to InvesP, the average click-through rate on PPC campaigns is only 0.07%, while click-through rates on retarget ads jump to 0.7 percent. The trick to making retargeting effective is to get focused on segmented audience lists that have expressed interest in a certain product, offer, or task on your site. If you aren’t sure how to create more granular remarketing lists, click here to learn more about how our team can help. 4. Personalize your shopping experience In a study by PeopleMetrics, average Net Promoter Scores (NPS) increased from 37 to 51 out of 100 when prospects were exposed to personalization efforts that led them to believe the brand was going above and beyond for their benefit. Leverage social media to engage directly with your prospects by answering questions, giving shout outs, and addressing service gaps. These efforts combined with carefully retargeted ad campaigns can dramatically differentiate your brand and create an instant human bond that makes people want to complete their sale. 5. Conversion marketing starts with great content More leads mean more people are viewing your brand. And more people viewing your brand gives you more opportunities to turn a prospect into a sale. Use content marketing to help prospects discover your brand or reinforce what sets you apart from the competition. Always couple your inbound marketing campaigns with robust paid ads that ensure prospects have a connection to your brand no matter what platform they are browsing or where they are in the customer lifecycle. Reach out and share with us! We would love to hear your experiences turning prospects into sales. Click here to connect to our team and learn more ways to increase your conversions.
A/B split testing: Timeless benefits of conversion optimization
Tried and tested digital marketing methodology, like A/B split testing or growth hacking, ebbs and flows in popularity based on the latest trends in market. While we like to stay on the bleeding edge of digital techniques, we encourage all our clients to stay true to their testing roots. There are few more simple and effective marketing tactics than A/B split testing. In case it’s been a while since you have reviewed your testing roadmap, here are a few reasons why a robust A/B split testing culture is important for your business, or feel free to learn more about the types of testing support our team can provide. 1. There Are No Bad Ideas: Consistent, A/B split testing supports a constructive space for your team members to share ideas. Because testing allows you to try ideas safely and quickly, every team member can see their ideas make it to the light of day to be validated through data, or trumped by a preferable guest experience. When team members see their ideas live, they will feel more ownership over their work. Understanding test results will also help them understand their customers’ preferences, and ultimately uplevel your ideation process as the virtuous feedback loop created by testing allows your team to make more choiceful decisions about what your content looks like and where it lives within your digital ecosystem. 2. Ditch the HIPPOs: HIPPOs – or the friendly acronym for the highest paid person’s opinions – sometimes distract team members from pushing for a less popular, but potentially more impactful, ideas. A/B split testing disrupts this hierarchy and grounds decisions in data, according to behavior studies from the Harvard Business Review. Testing is an easy way for individual contributors to let their voices be heard, break through groupthink, or squash any embarrassment the team might have about telling a senior leader there may be other options. The data speaks for itself. 3. Fail Fast, Learn Quick: A/B split testing also dramatically reduces risk when introducing revolutionary ideas into market. Because you can control what percentage of your audience sees various test branches, this allows your team to take more meaningful risk instead of taking safe, but less impactful, swings to drive results and incremental value for your customers. You can safely try, then scale semi-crazy ideas, or experiment with new features and pricing lineups knowing only 5% or 10% of your customers will see it until you’re ready. 4. Show Me The Money: Last, but certainly not least, A/B split testing makes sense (and cents) for your bottom line. According to Optimizely, testing drove an average lift of 20% in revenue within the e-commerce sector, and nearly 70% increases in lead generation within the SaaS world. Testing accelerates business growth by allowing you to get a clearer understanding of your customer and what works faster so you can stay competitive within the market. If you are just getting started on building a testing culture or want to revamp your current strategy, we’re here to help! Click here to contact our team and learn more about how we can partner on your next A/B split testing initiative.
