How Chatbot Observations Enhance a Full-Service Advertising Agency
Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not. With ongoing advancements in artificial intelligence (AI), the chatbots’ “people skills” are getting pretty impressive. That’s why more companies are starting to take advantage of them to beef up their “human” workforce without actually adding any humans. Businesses are getting a big boost in productivity by letting chatbots handle initial interactions with prospects and customers. In fact, according to a study by Oracle, 80% of marketing and sales leaders say their organizations already use chatbots or will by 2020, making a partnership with a full-service advertising agency more valuable. As a digital marketing agency that helps companies grow sales by attracting more visitors to their website, we’re thrilled about the power of chatbots to enhance the customer experience. And, we see huge potential for human/AI interactions from our work with clients in providing voice engineering services. In efforts to emphasize the increasing implementation of chatbots, here are a number of ways that chatbots are changing the marketing and sales landscape: 24/7/365 availability and prompt answers Chatbots don’t sleep, don’t need breaks, and don’t take vacations. They are absolute workaholics and are available to answer questions around the clock. That’s a significant advantage in our ever-more-global economy and with people who have expectations of getting the information they need when they need it. Proactive customer service Even as a full-service advertising agency we recognize that interactions with human customer service agents are usually reactive; the website visitor asks a question and the staff member replies. Chatbots can be programmed to be proactive. They can offer help when they detect indicators that the visitor is confused or is interested in a particular product or service and ready to “talk” about it. Freeing humans for other tasks With chatbots handling initial inquiries, human workers can focus on higher-level tasks, and in the process grow their careers and contribute more to the company’s bottom line. Zero errors Chatbots answer questions accurately every time. Where a human worker might occasionally make a mistake in explaining a promotion, resolving a problem resolution, etc., your faithful chatbot will only share the information that you’ve carefully programmed into it! Perfectly calm demeanor Everyone knows that customer service can be a little… let’s say… challenging. But while humans might eventually lose their cool with a particularly grumpy prospect or customer, a chatbot never will. Easier and more complete data collection Nobody likes to be faced with a form of seemingly endless fields when they need to provide information. Chatbots can get the required data in a conversational manner that feels less like work for the site visitor. This includes reminders about missing information or explanations about what a particular piece of data is or why it’s needed. Wondering how chatbots can figure into your marketing efforts, customer service plans, and help drive greater success? We’re a full-service advertising agency that loves to talk artificial intelligence! Contact our team today to learn more. (We promise you’ll reach us and not a chatbot!)
7 Ways to incorporate media buying into your business plan
One of the most common questions we get from small and medium-sized businesses is how to craft a media buying plan tailored to their services. There is an unnecessary air of mystery around the process that can make media buying feel inaccessible to the average business owner. We have an entire department dedicated to business services marketing that can either handle the process for you, or empower you to do it yourself. To get you started, here are 7 quick and easy ways to begin incorporating media buying into your existing business services marketing plan. 1.Who are your personas and target audience: Media buying for business services starts with knowing your audience and the personas most likely to need your services. Before you invest a single dollar in a media buying spend, get clear on who you are talking to and where they are listening. By knowing your audience, you can spend less money on your campaigns, but maximize their effectiveness because your placements will be answering questions and directly targeting the right people. 2. Focus on time- and location-based targeting: Once you know who your audience is, you need to understand how to reach them. This is especially true when marketing business services. Understand whether your customers are shopping during business hours for their own companies, or whether they are confusing research at home, after hours. If your ads aren’t reaching them at the right time, they are going to waste. Tailor your media spend around the times and geographic areas that are most likely to yield results. The more you know about your target audience, the more effective you can be. 3. Set clear, measurable primary goals: Realize what you are trying to accomplish. Are you looking for leads? Trials? Sales? Brand awareness? The list goes on. Understand how your media buying fits into the marketing mix and what you hope to accomplish. We believe that if you can’t measure it, you shouldn’t do it — and this is no exception. Establish clear, time-bound, and trackable performance indicators. We encourage all of our clients to set up omni-channel marketing strategies that work together seamlessly to accomplish different goals. If you’re unsure how to do this, our services might be for you. 4. Understand your unpaid marketing potential: It might sound counterintuitive, but a good media buying strategy starts with knowing what you don’t need. Evaluate how your natural search results are performing and how your unpaid media on blogs and social media is impacting your brand, then only use paid media to fill in necessary gaps. Your media buying spend should work smarter, not harder for your dollar, which is why tracking everything is so important. 5. Understand how media fits into your creative, branding and content strategies: Anything you choose to invest in media buying should complement and support your work across other channels. A true omni-channel marketing strategy acknowledges that the customer journey doesn’t happen in silos. Customers move across devices, between content types, and through the purchase cycle more seamlessly than ever, so each of your marketing efforts should mirror and support each other — and ideally drive customers to other platforms to complete their journey. 6. Know the lingo: Take time to debunk any jargon, lingo, and marketing-speak surrounding your media buy. Even if you use an agency to support your business services marketing plan, it pays to understand what they are talking about. Knowing the difference between CPC and CPI can mean the difference in being over or under budget depending on how much money you have to spend. Never be afraid to ask questions. As a multi-platform agency, we are here to support your business — and that means helping you understand your marketing needs. 7. Programmatic and automated media buying: Last, but certainly not least, we encourage you explore programmatic or automated media buying opportunities. These emerging tools adapt your media spend to real-time data about your clients, campaigns and performance so you are spending just the right amount — not a penny more, or less. Click here to learn more about how these programs can support a more seamless and cost-efficient media buying experience.
Keeping tabs on the competition’s ad sensibilities & success rates
The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ strategies and gauge their success rates. Who are they advertising with? Did their latest advertising campaign perform that well? How big is their advertising budget? Frankly, it would take the work of Sherlock Holmes to research and find every platform your competitors are using to reach out to customers. Well not to worry my dear Watson, there are some easy ways to track your competitors ad sensibilities and success rates without employing much more than your finger tips and a keyboard. Why, it’s almost elementary! Below are three simple steps you can take to monitor your competition and learn from their mistakes and successes: ONE: Sign up for a free beginner account with MixRank, a leading spy tool for text and display ads. Just enter your competitor’s website, a key advertising word/phrase associated with their company or product, or a major advertisers and publishers to begin. In seconds, you’ll have a list of your competitor’s top active ad links, a record of their ad reach, rates from the best performing ads, a link list of their ad publishers, and a listing of both text and display ads. [quote]Tip: Take a look at both their text ads and display ad details. Knowing which type of ad and which ad design has been more successful can help you create more engaging advertising content and be one step ahead of your competition.[/quote] TWO: Check out your competitor’s keywords and how often those specific words or phrases are being sought out by customers using GoogleAds Keyword Tool. For instance, we use a similar service when looking at our competition via a keyword search like: “Orlando marketing and ad agency.” You can see which keywords rank on the hierarchy and drive traffic results as well as the words may be viewed as negative or non applicable. We always discover more about what the customer is searching for and if our competition is incorporating these keywords in their advertising campaigns. [quote]Tip: Use this competitor information to find out what keywords you should be incorporating in your ad and website content to help boost your chances of customers finding you first. [/quote] THREE: Become the 007 of advertising and join SpyFu. This web service offers a host of benefits and “spyware” to compare domains, discover new keywords, find the best ad copy and check the quality and success of your own advertising campaigns. You’ll have access to top ads, domain-level numbers, and gain some insight on their SEO traffic and Adwords budget just by typing in your competitor’s company name or keywords. Tip: Stay ahead of the game and check out which publishers are boosting the success rates of their ads. These statistics can help guide you when choosing the right publishers to advertise with and give you a higher return on your advertising investment. Our Florida advertising agency hopes you have found these tips useful for your business. To learn how BIGEYE can help you track your competitors and make the most out of your digital campaign, click here to Think BIG!
Orlando SEO can help you with your brand marketing
Brand marketing is going to help a brand grow if done correctly. If you are having trouble getting your brand recognized, it might be time to speak with professionals like those at an Orlando SEO agency. The more professional your marketing, the more success you will have. This is not to say you cannot come up with a wonderful advertising campaign. It is more about utilizing someone like an Orlando marketing firm that has studied the current market, what is trending, and above all what consumers want to see in an ad to gain better brand recognition. SEO Orlando Increases Brand Visibilityv There are things you can do to gain brand visibility. When you post on a blog or story, you can provide a nice professional comment. Show why you liked it or didn’t like it. Try to get your name associated with your brand. These are things you can do, but Orlando SEO can also do things for you. Marketing firms can utilize advertising campaigns to make sure your name is being seen by more individuals. Search engine optimization activities can work with you on your budget to determine what might gain you more consumers. Orlando Advertising Agency Suggestions on Local Branding SEO Orlando may tell you that local branding is just as important as getting your name out there online. In fact, if you have a local following it can be easier to start making waves online. Still, there are things to do online like making videos that are associated with your brand. Anytime you visit another site make certain to leave your information behind to help with brand recognition. Our Orlando marketing firm might even suggest that you try mass branding as one technique on a local market campaign in order to get the attention you want to have. Contact us today to discuss how you can increase your SEO efforts!
