Bigeye Furthers Relationships with Property Management and Development Professionals with AAGO Membership
ORLANDO, FL (December 19th, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency joins the Apartment Association of Greater Orlando to further solidify its position as a nationwide partner for property management and development leaders. With a focus on building relationships and understanding the needs, goals, and expectations of a full-stack marketing agency, Bigeye proudly joins AAGO as a Professional Member and looks forward to strengthening the bonds with local leaders and experts. To further the involvement and partnership, Bigeye is also proud to announce that Matthew Cummings, Account Manager, will serve as AAGO’s Chair of the Branding and Communications Committee in 2020. “AAGO has been an extended family for me during my experience within property management, and it makes perfect sense to continue the relationship with my role at Bigeye. I couldn’t be more excited to bridge the gap and expand the members’ opportunities to work with an agency that loves branding and storytelling as much as Bigeye does, and how this relationship can flourish into more opportunities,” says Cummings. The Apartment Association of Greater Orlando is currently the largest association in the state of Florida, and ranks high in the country. Bigeye is proud to work with this vast group of professionals, which represents all segments of the multifamily industry in central Florida, including apartment communities, owners, management companies, multifamily developers, investors, suppliers, and thousands of individuals that work within the industry. Beyond membership, Bigeye is planning opportunities to create an education series and class content for members who have an interest in marketing and growing within their companies. This would focus on basic branding and marketing tactics that we utilize in the agency and help property management professionals to speak the “marketing lingo”. There are also plans to help with content creation for AAGO events and hosting networking and member mixers at Bigeye’s office near Downtown Orlando. Now more than ever, it’s critical for developers, investors, and management companies of multifamily, student living, and active adult/senior living to invest in the brand and story of the communities in which they work. With Bigeye’s track record, working with property projects for 10+ years and continued involvement with leaders in this space, our team would be honored to collaborate and serve as the creative partner for those upcoming projects. About Bigeye Located in Orlando, Florida, Bigeye is an audience-focused, creative-driven, full-service advertising agency that crafts deeply compelling brand experiences and the strategies that ensure they reach the right people, in the right place, at the right time. The Bigeye team of creative directors, copywriters, artists, programmers, and account managers works closely with clients to better understand the needs of their consumers and deliver measurable results.
Bigeye Enhances Property Marketing Expertise with Hiring of Industry Specialist Matt Cummings
ORLANDO, FL (October 8th, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has hired property management marketing professional Matt Cummings to further solidify its position as a nationwide leader in the property development space. An industry specialist, Cummings has a wide range of experience that includes marketing responsibilities for off-campus student living, self-managed developer communities, and third-party managed multifamily assets. “Matt was previously a client, so we got to know him well and saw that his skills and his background working with successful property developers would make him a valuable contributor at Bigeye,” said Justin Ramb, Bigeye founder and CEO. “We’re thrilled to have him join our team, but the real winners here are the multifamily, active adult, student living, and co-living clients that will be the beneficiaries of Matt’s extensive property marketing expertise.” Before joining Bigeye as an account manager, Cummings was a regional marketing manager for Greystar Real Estate Partners in Orlando, FL, where his duties included business development, brand development, client relationship management, and acting as the project manager for all marketing-related efforts for regionally-managed assets. Prior to that, he served as a regional sales and marketing business partner for Aspen Heights Partners in Austin, TX. “I was always incredibly impressed with the quality of the work that Bigeye did for me when I was a client,” said Cummings. “Now I get to introduce other property development and management companies to the agency’s passionate and collaborative approach to advertising and marketing, and oversee engagements that are critical to their success. It’s an honor to be joining a firm whose unique focus on audience insights is changing the way developers market their properties. I look forward to working with this immensely talented and highly regarded team.” With nearly two decades of experience in audience research, marketing strategy, creative design, video production, and media buying and placement, Bigeye collaborates with local, regional, and national companies in a wide variety of industries. About Bigeye Located in Orlando, Florida, Bigeye is an audience-focused, creative-driven, full-service advertising agency that crafts deeply compelling brand experiences and the strategies that ensure they reach the right people, in the right place, at the right time. The Bigeye team of creative directors, copywriters, artists, programmers, and account managers works closely with clients to better understand the needs of their consumers and deliver measurable results.
Bigeye Announces Key Promotions to Support Continued Rapid Growth
ORLANDO, Fla., Sept. 24, 2019 — Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has announced the promotion of three staff members who are central to its expansion strategy following a recent long-term planning initiative. Sandra Marshall, Bigeye Director of Client Services, has been named Vice President of Client Services. Seth Segura, Bigeye Creative Director, will assume the role of Vice President of Creative. Tim McCormack, Bigeye Digital Marketing Manager, will now serve as Vice President of Media and Analytics. “Sandra, Seth, and Tim have been instrumental in refining Bigeye’s unique approach to achieving our clients’ marketing objectives and revenue goals,” said President Justin Ramb. “This proven methodology combines audience insights that go far beyond simple demographics, compelling creative, and pinpoint media placement to deliver outstanding results.” Bigeye serves clients in a wide range of markets from its headquarters in Orlando, FL. Its award-winning teams have expertise in the full spectrum of marketing and advertising disciplines, including research, strategy, and campaign management and optimization. Its creative work includes everything from advanced digital and video to more traditional materials like print ads and collateral. “Our strategy enables the leading companies we work with to cut through the noise and make powerful, profitable connections with their target market,” added Ramb. “I’m excited about how this trio can leverage it even more effectively to reach the right people, in the right place, at the right time in their new roles.” About Bigeye Located in Orlando, Florida, Bigeye is an audience-focused, creative-driven, full-service advertising agency that crafts deeply compelling brand experiences and the strategies that ensure they reach the right people, in the right place, at the right time. The Bigeye team of creative directors, copywriters, artists, programmers, and account managers works closely with clients to better understand the needs of their consumers and deliver measurable results.
10 things healthcare providers should know about content marketing
If you’re in the healthcare industry, a strong content marketing strategy can help you differentiate your practice from your peers, or position your organization as a subject matter expert. Although you may be dealing with more complicated or sensitive topics, the basic principles for successful healthcare marketing campaigns aren’t much different than if you were in the marketing or financial services industry. To get you started, here are our top ten healthcare marketing ideas and why they work for healthcare professionals: 1. First, provide value: Your patients are flocking to the internet to research their ailments, furnish their own second opinions, and understand their bodies more than ever before. Being a source of trusted information for your patients when they are in your examining room OR surfing the internet builds deeper doctor-patient relationships, helps solidify your reputation, and can expand your practice. Providing value to your patients is as simple as posting real, actionable information and answers to common questions on your website. If you’re a nutritionist, provide starter meal plans or supplement regimes. If you’re an internist, share common tips for preventative care. If you’re a plastic surgeon, talk about the pros and cons of certain procedures. We know there’s no substitution for a face-to-face consultation, but a little foundational information goes a long way. Giving your patients access to substantive information will teach them to seek your guidance when they need to and use your website for self-service when they don’t, creating a healthy and effective patient lifecycle. 2. Optimize for keywords: Make sure your potential patients can find you. The vast majority of people choose service providers based on reviews or referrals and cross check their decision against the internet to set expectations or prepare for their visit. Optimizing your content by the keywords your patients may be searching for will help your audience find you and encourage them to reach out for a consultation. If you’re new to SEO or medical marketing, don’t worry. Simply write your website copy the way you would if you weren’t thinking about keyword rankings. Next, use Google Trends to find words specific enough that you aren’t competing against mega-corporations with multi-million dollar marketing budgets, but general enough that the average person would search for your practice using those terms. Last, plug them in where the content makes the most sense by replacing existing phrases. And that’s it. 3. Don’t underestimate gated content: If you are still growing your practice, try using gated content to generate leads and invite potential patients in for a consultation. Gated content is marketing speak for downloadable information that is only accessible once you’ve entered your email address or phone number. For example, during flu season, you may offer a white paper outlining common symptoms and ways to avoid exposure in exchange for your potential patients’ contact information. Next, simply follow up by offering a consultation, flu shot, and winter survival kit. Gated content allows your potential patients to self-select into your practice and for your to reach out to a pre-qualified patient base. 4. Make it shareable: Some studies suggest that the average person spends 61% of their day in front of a screen – whether it’s their computer, a television, or a smartphone. People also love to share information about themselves or ideas that engage them. Making your website easy to read, informative, and actionable will encourage patients to share your information. And don’t forget to maintain a presence on social media. We aren’t suggesting you cultivate inappropriate personal relationships with your patients, but having an open account for your practice, or even a generic (secondary) set of profiles for yourself, can help humanize your services and make you more relatable to your patients. It’s an easy way to boost your bedside manner and make your patients feel comfortable entrusting you with their bodies. 5. Showcase your value: Being a generalist is good, but don’t be afraid to show off your professional interests and specialties. Your unique value proposition sets you apart from the competition and lets your practice shine. Talk about your medical passions, your recent niche trainings, and any publications that have peaked your interest. Whether you choose to share this by posting on social media, blogging, or creating a projects overview page on your website, your patients will thank you – and enjoy – understanding why you are different from the many other providers out there. As insurance becomes more widespread and medical networks fan out, your patients have more options to choose from than ever before. A strong healthcare content marketing strategy that shows off what makes you – well – you can help your practice stay on the cutting edge as the medical industry evolves. 6. Size matters: On the flip side, you don’t want to overwhelm your web visitors with information. The sweet spot for healthcare marketing pages is between 300-500 words. After that, your audience will probably start skimming or tune out all together. Especially when translating medical information to a non-medical audience, it’s extremely important to keep your messaging short, sweet, and to the point. Keeping your pages and posts around 500 words also helps search engines crawl your pages for the most important content. Google and Bing rank search results based on relevancy and follow a strict quality over quantity policy. Ensuring that your keywords, and most relevant content fall within the first 500 words of each page will help boost your search rankings dramatically. 7. Audience engagement: Give your audience a chance to interact with you. As a medical provider, patients feel reassured that they can reach out to you with questions. Giving them comment forums, Q&A sections, or email access to your practice is a great strategy to drive engagement with your healthcare content marketing materials. It’s wonderful to provide useful information, but people also like to know that their situation is normal, or share their unique experiences. 8. Never save the best for last: Put your best information front and center