STOP GUESSING. START KNOWING.
Bigeye's EyeQ Monthly Insights Program
Real People. Real Answers. Real Results.
Transform your business decisions with actionable consumer intelligence. Each month, we answer your most pressing business questions through authentic consumer feedback to drive measurable results.
Stop Guessing. Start Knowing.
When growth is on the line, “gut feeling” isn’t a strategy. EyeQ replaces marketing guesswork with precise, data-driven insights so you can make decisions with confidence and drive performance that scales.
Wondering which campaign concept will actually convert?
EyeQ reveals how consumers respond before you go live, so you stop wasting budget on underperforming creative.
Curious why your click-through rate is falling short?
We pinpoint what’s getting ignored and what’s catching eyes, uncovering UX barriers and messaging disconnects that are costing you revenue.
Not sure if your packaging will stand out on the shelf?
Find out exactly where the consumer’s gaze lands and if your design is driving purchase intent or fading into the noise.
Questioning whether your message is landing?
EyeQ confirms whether your value proposition is breaking through or getting lost in translation.
Trying to price a new product without pushback?
EyeQ confirms whether your value proposition is breaking through or getting lost in translation.
EyeQ delivers agile consumer insights from real, authentic participants, no artificial panels or fluffy feedback. Powered by AI-enhanced analytics and guided by human expertise, we surface what actually drives consumer behavior. Every month, you receive fresh insights and clear, strategic recommendations all for a predictable, flat fee.
With EyeQ, you're not just collecting feedback; you’re making smarter, faster, more profitable decisions. Because when you stop guessing, you start winning.
How It Works
professionals becomes your consumer intelligence partner:
Week - 1
Discover
We begin with a monthly EyeQ strategy call to identify 3-5 key questions that matter most to your business right now
Design
Our in-house research experts craft the perfect methodology to uncover authentic consumer truths
Week - 2
Gather
We collect unfiltered feedback from ACTUAL consumers (not bots or professional panels) on your specific questions
Week - 3
Analyze
Our dedicated team of seasoned analysts personally reviews every response, applying both our proprietary AI model and human expertise to reveal deeper insights others miss
Deliver
You receive a comprehensive EyeQ insights report crafted by our senior researchers with clear, actionable recommendations you can implement immediately
Why Brands Choose EyeQ
Evidence-Based Insights
Make decisions with confidence backed by real consumer data
Consistent Intelligence
Receive fresh consumer perspectives every month on your most pressing questions
Flexibility
Address different questions each month as your needs evolve
Simplicity
One flat monthly fee covers everything from discovery to final report
Proven Expertise
Benefit from our 20 years perfecting consumer research methodologies
Authenticity
Hear directly from real consumers, never professional survey-takers
Strategic Partnership
Work with researchers who understand how to translate insights into business growth
Ongoing Value
Build a continuous feedback loop that informs everyday marketing decisions
Who Uses EyeQ?
For Founders & Product Leads
- Validate MVP features before investing
- Test messaging or packaging before launch
- Understand friction in adoption or conversion
For Marketing & Portfolio Leaders
- Test ad concepts and refine creative
- Compare emotional vs. rational messaging
- Align messaging across brands or SKUs
For COOs & Operators
- Understand loyalty, trust drivers, and retention signals
- Evaluate experience gaps across service lines
- Make human-centered decisions in care-based industries
AI-Powered Interviews Grounded in Real Healthcare Roles
This EyeQ research engagement began with a kick-off meeting and the creation of a Research Brief to outline goals and objectives.
Five distinct Personas were then developed, drawing from a combination of primary and secondary research sources, to represent key healthcare professional roles.
Following Persona development, five detailed Discussion Guides were crafted to facilitate deep in-depth interviews (IDIs).
IDIs were then conducted with each Persona using an AI platform, allowing for simulated conversations and generating transcripts for analysis.
Qualitative insights derived from the transcribed IDIs have been compiled and shared in this deck.
We also look ahead to next steps and ways to validate the AI-driven qualitative insights with quantitative research.
Five Key Decision-Makers Shaping Hospital Inventory Solutions
The Clinical Efficiency Driver
Nina manages the daily operations on the hospital floor, overseeing nursing staff, workflows, and patient care. She ensures critical equipment and supplies are consistently available at the point of care and addresses issues like misplaced devices and inefficient storage, aiming to improve efficiency and accountability without adding administrative work.
The Inventory Control Specialist
Sam is responsible for the hospital’s procurement, inventory management, and vendor relationships. She focuses on controlling costs, reducing waste, improving inventory accuracy, and automating processes. Her role involves managing vendor access, tracking inventory, and aligning procurement with actual demand.
The Specialty Department Leader
Morgan leads high-acuity departments such as the OR or Cath Lab. He balances operations, staffing, and budgets while managing vendor consignment inventory and high-value specialty implants. His role includes ensuring the availability of critical items, tracking expensive implants, and streamlining inventory processes.
The Medical Device & Asset Custodian
Alex maintains and tracks hospital medical equipment and portable devices. Their responsibilities include ensuring devices are functional, charged, and available for clinical staff, tracking shared assets, and managing access without complex IT integration. They aim to improve device utilization and streamline tracking.
The Health System Strategist
Jordan leads strategic procurement and supply chain operations across multiple hospitals. Their role involves system-wide standardization, cost control, and technology adoption. They focus on implementing scalable solutions, improving enterprise efficiency, and achieving long-term strategic goals for the entire health system.
Proven ROI From EyeQ Insights
Our clients consistently report:
20-30% Higher Conversion Rates when implementing consumer-validated creative concepts
15-25% Reduction in Marketing Waste by avoiding ineffective campaigns before launch
Faster Time-to-Market with less back-and-forth in the creative process
21% Reduction in Creative Production Time with objective proof for design choices
55% More Effective Messaging that resonates with your target audience's actual needs
Lower Customer Acquisition Costs through optimized marketing assets that perform
Who We Are
For two decades, we’ve been the strategy-led consumer research experts brands trust to deliver actionable insights. We believe “reaching the right people, in the right place, at the right time” isn’t just a tagline—it’s our proven approach that’s helped hundreds of brands make confident decisions.
With over 20 years of experience and hundreds of thousands of REAL consumer conversations, we don’t just collect data—we transform it into strategic direction that drives results.
