Cart abandonment isn’t just a minor leak in your e-commerce funnel, it’s a steady drip that can cost you real revenue every day. But there’s good news: we can turn lost carts into conversions by working smarter with the right tools.

Let’s break down what’s really happening.

Most shoppers who add products to their cart don’t check out. In fact, industry averages show nearly 70% of carts are abandoned. Shoppers get distracted, lose trust, or just need a little nudge to finish their purchase.

Here’s where identity resolution and AI-driven personalization come into play.

• Identity resolution helps you see the person behind the visit, not just a faceless browser. By connecting cross-device activity and linking email or SMS engagement with site behavior, you’re able to recognize returning shoppers, even before they log in. That means you can reconnect with them, across channels, at the exact right moment.
• AI personalization does the heavy lifting. Instead of sending generic “come back to your cart” messages, every touchpoint is tailored. AI analyzes a shopper’s unique patterns, such as what they browsed, what they’ve bought before, even which subject lines grab their attention. The result? Messages that feel like they were written just for them, driving higher open rates and stronger conversion.

What does this mean for you?
You’re not just chasing abandoned carts, you’re rebuilding relationships. By combining identity resolution with AI, we can re-engage shoppers with timely, relevant reminders that actually convert. No more guessing. Just practical, measurable results.

To learn more about putting these strategies to work and reclaiming the revenue you’re leaving behind, let’s talk.