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Envision Event: Industry Trends from Bigeye

Envision Event: Industry Trends from Bigeye

Envision Event: Industry Trends from Bigeye

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CPG Marketing

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CPG Marketing Strategy: The 2027 Playbook

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.

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Food and Beverage Marketing Strategy: The 2027 Playbook

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Three skincare bottles behind frosted glass panels: a pump bottle, a dropper serum and a bamboo-capped bottle

Industry Trends

Aug 29, 2026

Clean, Clinical, Natural: What Beauty Buyers Believe

Buyers read clean beauty claims as safety cues but undefined; clinical implies test-backed results; natural is vague.

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Serum bottle in front of a phone review screen, a clipboard of test results and a price tag

Industry Trends

Jul 12, 2026

Beauty and Skincare Marketing Trends 2027

Beauty and skincare marketing trends for 2027 favor buyer-first, proof-led plans. AI, creators and retail media now beat launch-calendar thinking.

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Two carry-on suitcases, two glasses of white wine and passports on a table in a city apartment

Industry Trends

Jun 26, 2026

DINK Marketing: Reaching High-Spend Households Without Kids

DINK marketing: target high-spend, no-kids households with behavior signals, tailored messaging, and revenue-focused measurement.

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Three skincare bottles behind frosted glass panels: a pump bottle, a dropper serum and a bamboo-capped bottle

Industry Trends

Aug 29, 2026

Clean, Clinical, Natural: What Beauty Buyers Believe

Buyers read clean beauty claims as safety cues but undefined; clinical implies test-backed results; natural is vague.

Read More

Read More

Serum bottle in front of a phone review screen, a clipboard of test results and a price tag

Industry Trends

Jul 12, 2026

Beauty and Skincare Marketing Trends 2027

Beauty and skincare marketing trends for 2027 favor buyer-first, proof-led plans. AI, creators and retail media now beat launch-calendar thinking.

Read More

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Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Latest

Food & Beverage

Oct 4, 2026

Food and Beverage Marketing Strategy: The 2027 Playbook

CPG Marketing

Oct 4, 2026

CPG Marketing Strategy: The 2027 Playbook

Optics Newsletter

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© 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Latest

Food & Beverage

Oct 4, 2026

Food and Beverage Marketing Strategy: The 2027 Playbook

CPG Marketing

Oct 4, 2026

CPG Marketing Strategy: The 2027 Playbook

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Latest

Food & Beverage

Oct 4, 2026

Food and Beverage Marketing Strategy: The 2027 Playbook

CPG Marketing

Oct 4, 2026

CPG Marketing Strategy: The 2027 Playbook

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye