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Envision Event: Industry Trends from Bigeye

Envision Event: Industry Trends from Bigeye

Envision Event: Industry Trends from Bigeye

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Three plain metal tins stacked on a sand plinth beside a linen treat pouch and a wooden scoop, for an article on Chewy advertising for pet brands.

Pet Industry

Nov 6, 2026

Chewy Advertising for Pet Brands

How pet brands buy Chewy Ads: what each format does, what Chewy reports, and seven steps from the product page to Autoship lifetime value.

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CPG Marketing

Nov 5, 2026

Shopper Marketing for CPG Brands: 2027 Guide

Pet Industry

Oct 30, 2026

Amazon Advertising Strategy for Pet Brands: 2027 Guide

Pet Industry

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Amazon A+ Content for Pet Brands: 2027 Guide

Paid Media & Performance

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Walmart Connect: A 2027 Guide for CPG Brands

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Three skincare bottles behind frosted glass panels: a pump bottle, a dropper serum and a bamboo-capped bottle

Industry Trends

Aug 29, 2026

Clean, Clinical, Natural: What Beauty Buyers Believe

Buyers read clean beauty claims as safety cues but undefined; clinical implies test-backed results; natural is vague.

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Serum bottle in front of a phone review screen, a clipboard of test results and a price tag

Industry Trends

Jul 12, 2026

Beauty and Skincare Marketing Trends 2027

Beauty and skincare marketing trends for 2027 favor buyer-first, proof-led plans. AI, creators and retail media now beat launch-calendar thinking.

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Two carry-on suitcases, two glasses of white wine and passports on a table in a city apartment

Industry Trends

Jun 26, 2026

DINK Marketing: Reaching High-Spend Households Without Kids

DINK marketing: target high-spend, no-kids households with behavior signals, tailored messaging, and revenue-focused measurement.

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Three skincare bottles behind frosted glass panels: a pump bottle, a dropper serum and a bamboo-capped bottle

Industry Trends

Aug 29, 2026

Clean, Clinical, Natural: What Beauty Buyers Believe

Buyers read clean beauty claims as safety cues but undefined; clinical implies test-backed results; natural is vague.

Read More

Read More

Serum bottle in front of a phone review screen, a clipboard of test results and a price tag

Industry Trends

Jul 12, 2026

Beauty and Skincare Marketing Trends 2027

Beauty and skincare marketing trends for 2027 favor buyer-first, proof-led plans. AI, creators and retail media now beat launch-calendar thinking.

Read More

Read More

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Latest

Pet Industry

Nov 6, 2026

Chewy Advertising for Pet Brands

CPG Marketing

Nov 5, 2026

Shopper Marketing for CPG Brands: 2027 Guide

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Latest

Pet Industry

Nov 6, 2026

Chewy Advertising for Pet Brands

CPG Marketing

Nov 5, 2026

Shopper Marketing for CPG Brands: 2027 Guide

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Latest

Pet Industry

Nov 6, 2026

Chewy Advertising for Pet Brands

CPG Marketing

Nov 5, 2026

Shopper Marketing for CPG Brands: 2027 Guide

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 Bigeye