Insights

Email & Lifecycle Marketing

May 20, 2026

Retention flows are the backbone of profitable pet subscriptions — personalization, flexible plans, and targeted win-backs boost LTV.

Email & Lifecycle Marketing

May 20, 2026

Retention flows are the backbone of profitable pet subscriptions — personalization, flexible plans, and targeted win-backs boost LTV.

Business Growth

May 20, 2026

CMOs' practical guide to proving retail media ROI: unify sales and ad data, run incrementality tests, and measure iROAS and true profit.

Business Growth

May 20, 2026

CMOs' practical guide to proving retail media ROI: unify sales and ad data, run incrementality tests, and measure iROAS and true profit.

Email & Lifecycle Marketing

May 20, 2026

Retention flows are the backbone of profitable pet subscriptions — personalization, flexible plans, and targeted win-backs boost LTV.

Business Growth

May 20, 2026

CMOs' practical guide to proving retail media ROI: unify sales and ad data, run incrementality tests, and measure iROAS and true profit.

Branding & Creative

May 18, 2026

Klaviyo flows—welcome series, cart recovery, post-purchase—can generate 30–50% of DTC email revenue when tailored by lifecycle, segmentation, and regular testing.

uncategory

May 17, 2026

Research-driven label design—typography, color, imagery and testing—shapes purchase decisions, ensures digital clarity, and meets TTB compliance for US wine brands.

uncategory

May 17, 2026

Research-driven label design—typography, color, imagery and testing—shapes purchase decisions, ensures digital clarity, and meets TTB compliance for US wine brands.

uncategory

May 17, 2026

Research-driven label design—typography, color, imagery and testing—shapes purchase decisions, ensures digital clarity, and meets TTB compliance for US wine brands.

Industry Trends

May 14, 2026

Reach moms by prioritizing trust and relevance across social, creators, CTV, retail media, email and SMS with honest, story-led creative.

Industry Trends

May 14, 2026

Reach moms by prioritizing trust and relevance across social, creators, CTV, retail media, email and SMS with honest, story-led creative.

Business Growth

May 13, 2026

A practical playbook for consumer brands to build awareness, nurture consideration, convert sales, and measure full-funnel performance.

Business Growth

May 13, 2026

A practical playbook for consumer brands to build awareness, nurture consideration, convert sales, and measure full-funnel performance.

Food & Beverage

May 12, 2026

Packaging uses color, texture, typography and shape to shape flavor expectations, creating a unified sensory message before tasting.

Food & Beverage

May 12, 2026

Packaging uses color, texture, typography and shape to shape flavor expectations, creating a unified sensory message before tasting.

Featured

Featured

In Clear Focus Podcast

In Clear Focus Podcast

Podcast cover art for In Clear Focus episode Demystifying Marketing Efficiency Ratio (MER)

Duration

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29:37

IN CLEAR FOCUS: Adam Ortman of Kinetic319 explains the Marketing Efficiency Ratio (MER). Learn how MER provides a clearer view of total business health.

Podcast cover art for In Clear Focus episode data driven marketing strategy

Duration

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24:32

IN CLEAR FOCUS: Kamila Miller explains how to shift from being data-heavy to truly data-driven. Leverage data-driven marketing strategy for bolder decisions.

May 19, 2026

Podcast cover art for In Clear Focus episode Privacy-First Advertising and Multicultural Consumers

Duration

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31:05

IN CLEAR FOCUS: Revry COO Alia J. Daniels explores privacy-first advertising. Learn how protecting audience data unlocks multicultural consumer growth at scale.

Podcast cover art for In Clear Focus episode Rethinking Modern Event Strategy

Business Growth

Apr 28, 2026

IN CLEAR FOCUS: Jonathan Kazarian of Accelevents explains why saturated digital channels make a modern event strategy essential for B2B brand building.

Duration

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27:32

Podcast cover art for In Clear Focus episode How Storytelling Drives Behavior Change with Femi Corazon

Branding & Creative

Apr 21, 2026

IN CLEAR FOCUS: Creative brand strategist Femi Corazon explores how stories drive behavior change. Learn why identity, not just facts, sparks action.

Duration

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29:11

Podcast cover art for In Clear Focus episode Amazons AI Shopping Revolution

AI SEO & GEO

Apr 14, 2026

IN CLEAR FOCUS: Nik Hall of REViVE discusses Amazon's AI shopping assistant, Rufus. Learn how to adapt your product listings for the intent-driven AI era.

Duration

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29:29

Podcast cover art for In Clear Focus episode The Art of Unexpected Solutions with Paul Sloane

Branding & Creative

Apr 7, 2026

IN CLEAR FOCUS: Paul Sloane explores how to cultivate serendipity and use lateral thinking to find breakthrough marketing solutions and drive innovation.

Duration

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26:47

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Get Optics Delivered Monthly. Marketing Strategy and Consumer Insights for Leaders.

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

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© 2026 BigEye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 BigEye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 BigEye