Insights

Optimize Chewy product pages for Autoship, clean attributes, and image-led trust to boost conversions and repeat revenue.

Amazon PPC for pet brands: separate intent, set bids by margin & reorder value, and stop wasted spend with a 90‑day audit.

Scent branding aligns a signature scent with brand identity to boost recall, dwell time, and conversions — start with a sensory audit.

AI citation gap: high Google rankings no longer guarantee being named in AI answers — passage-level clarity and entity signals decide citations.

Buyers read clean beauty claims as safety cues but undefined; clinical implies test-backed results; natural is vague.

Walmart ad metrics should be read in groups, not isolation, to turn data into clear budget, bid, and listing decisions.