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Industry Trends

The breakfast club remastered for a new generation

The breakfast club remastered for a new generation

The breakfast club remastered for a new generation

No matter how young - or young at heart - we aim to be, it goes without saying that The Breakfast Club was one of John Hughes' prolific '80's masterpieces, replete with the perfect dose of oh, so relatable teen angst. Beloved Hughes, the late film director, producer, and screenwriter was the mastermind behind some of our favorites here at BIGEYE - including National Lampoon's Vacation, Weird Science, Sixteen Candles, Ferris Bueller's Day Off, Uncle Buck, Home Alone...clearly, the list of American treasures is without end. Since 2015 marks the 30th anniversary of The Breakfast Club, we decided it was only fitting that we take a cinema classic, and totally and completely remaster it - at least from a graphic design standpoint - retooling the time-honored movie poster for a new era. We know you can't mess with perfection, but upon further analysis of each student's lunch, you have to admit that all of those high school stereotypes we recall from decades' past were perfectly exemplified. Our team of creatives took the liberty of really analyzing the composition of the individual menus, including illustrations that were critically important in the development of each character. We're pretty sure we've got 'em all covered, with a few modifications to welcome a long-admired classic into the 21st century - with a unique twist: The close of the flick is summed up quite masterfully as the five students extol a collaborative essay to Shermer High School's disciplinary principal, Mr. Vernon, with a simple quote, "You see us as you want to see us—in the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain...and an athlete...and a basket case...a princess...and a criminal. Does that answer your question?" It's pretty plain to see why the movie is just as relatable today as it was back in 1985, and we're certain that Hughes will undoubtedly continue to make audiences laugh together for generations to come. ...and hey, we'll happily see you in the library for Saturday detention, belting "Don't You Forget About Me" by Simple Minds...with a mouthful of our Pixy Stix-Cap'n Crunch sandwich. To get more of our creative genius, click here.

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Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

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Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

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© 2026 BigEye