Use what you know about prospects to turn them into customers.
What interests your target market? How do they react to new product or service offerings? Do purchase incentives work with them? The more you understand about your audience’s buying behavior, the more successful your marketing efforts will be. We conduct studies, create surveys, hold focus groups, and monitor user experiences to gather the data you need to make well-informed decisions about your offerings and how you market them.
We use cutting-edge technology to drive traffic efficiently and effectively.
We’re strategy first - because your bottom line will always be our focal point.
We’re trailblazers in the rapidly changing digital marketing landscape.
At BIGEYE, we believe the only way to create an effective marketing strategy is with solid data on what consumers are looking for. The wants, needs, and preferences of your target market should be the driver behind everything you do, from developing products and services to promoting those offerings. That’s why the guidance of an experienced consumer insight company is critical. Whether you are crafting a complex marketing campaign or preparing to write a simple blog post, the customer’s needs should be foremost in your mind.
At BIGEYE, we like to say that we achieve great success at the intersection of digital and traditional. One very effective traditional approach is what are called consumer or customer intercepts. These are in-person interviews conducted as a consumer is interacting with your brand or soon after. We use them to get immediate and unvarnished feedback about a product or services. The data captured is then combined with that from other sources to produce actionable insights on your prospects or customers.
BIGEYE uses both digital and traditional platforms to capture the data you need to succeed.
Give your marketing initiatives a lift with the help of a consumer insight agency.
Sometimes all it takes to move a marketing campaign from adequate to awesome is a few insights from prospects or customers. This input can cover a wide range of attributes including product features, branding, packaging, and much more.
How can a little more insight about your consumers produce significantly more success? Contact us to find out.