Benefit from the two-pronged approach of primary and secondary research.
Primary research involves studies that you execute yourself or that are executed on your behalf using tools like surveys, questionnaires, and interviews. Secondary research is the review of existing studies in order to find new insights in a study or discover correlations between studies. We help you with both practices in order to uncover information you can use to improve your marketing campaigns.
We’re strategy first - because your bottom line will always be our focal point.
Our relationship-driven approach will make you enjoy working with an agency again.
Transparent contracts and billing that feel like good business -- because they are.
One of the best sources of secondary data is the information you already have on your customers and prospects. BIGEYE can use everything from purchase details to basic customer profiles to produce a better understanding of your audience, which can help you refine your marketing efforts.
Social media has become one of the biggest and most useful sources of secondary data ever amassed. And, social media users tend to be very open in expressing their opinions and feelings. By understanding what types of issues and activities interest your target audience and where they like to talk about them, we can help you determine how to reach your audience through a specific channel, at a certain time, using specific language.
Create advertisements and campaigns based on primary and secondary market research rather than hunches and conjecture.
Work with a market research agency that has helped clients off all sizes achieve data-driven success.
At BIGEYE, we excel at uncovering insights that are greater than the sum of their primary and secondary research parts. Whether you provide the data or we help you gather it, the result is the same: a better understanding of your target market and marketing initiatives that deliver better results.
Need help assimilating your primary and secondary research? We should talk.