Uncover consumer motivations and actions that can improve your marketing results.
Especially when paired with quantitative research, qualitative research can help you create a detailed picture of your target market’s wants, needs, and desires. And as psychologists will tell you, people purchase with their heart and then rationalize with their mind. Our qualitative research services create a window into the lives of your customers and prospects.
We have an unmatched focus on our clients' success.
Our management team knows every client on our books. By name. And drink preference.
We’re at a healthy fighting weight. Big time talent, but small enough to pivot with ease.
From focus groups, to case studies, to individual interviews, we can guide you in the use of these and other non-statistical research tools. The thoughts, opinions, and feelings revealed by qualitative research can be critical to the success of your marketing initiatives. How do respondents feel about your brand? Do they believe your offerings are complete or in need of additional features? Are they likely to be enticed by discounts or promotions? How do they feel about your competitors? The answers to these questions are very valuable.
Qualitative research can be used in a variety of scenarios, including:
It’s no secret that the world’s best brands use qualitative research. They know what makes their customers and prospects tick, and they incorporate that knowledge in everything they do, from marketing to customer service. We can help you leverage qualitative research just as effectively.
Every marketing campaign can benefit from incorporating qualitative research.
Bring the qualitative research services of an experienced agency like BIGEYE to bear on your biggest marketing challenges.
At BIGEYE, we believe research-driven strategy is the key to success. And we’ve been providing key marketing insights to our clients for nearly two decades. Whether you need assistance with gathering data, evaluating it, or producing reports, we can help.
Is it time you got to know your customers a little better? Contact us today to learn how we can lend a hand.