Does your company claim to be cutting-edge? Prove it with a virtual reality video.
Show your customers and prospects that you embrace “what’s next” and aren’t afraid to experiment with new technology. Virtual reality video combines 360-degree video with virtual reality technology to allow users to get a truly unique perspective on the subject. At BIGEYE, we produce high quality 360-degree videos that are compatible with all the latest virtual reality equipment.
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Virtual reality gives your viewers the chance to be fully immersed in your video, which in turn makes your audience develop a deeper connection to your brand. According to a survey by Greenlight Virtual Reality, “53% of respondents said they would be more likely to purchase from a brand that utilizes virtual reality than one that doesn’t.” Your company should be capitalizing on that tendency.
Every company, especially those catering to the 18-34 demographic, should be testing virtual reality video. Organizations in every industry are using it effectively. Travel companies are empowering customers to experience a unique virtual journey to get them excited about a trip, for example. And automakers are using virtual reality to allow users to test-drive cars.
Hospitality companies are investing in virtual reality videos as well. For instance, Marriott offers “Vrooms” – the ability to try out a Samsung VR headset and watch full 360-degree videos – in specific hotel locations.
Shoe retailer TOMS promotes that they donate a pair of shoes from every sale to child in need. In their California-based stores, customers can experience a virtual reality video that takes them through the shoe donation process. This use of virtual reality video clearly strengthens brand loyalty.
Need more convincing? Virtual reality videos have a 29.8% ad success rate compared to 1% for mobile ads.
Is content better in 360-degree video than standard video? A whopping 90% of Americans think so. And it’s no surprise that those videos have higher click-through rates as well.
Capitalize on BIGEYE’s virtual reality video production and strategy expertise.