Consumer Behavior in a Digital Landscape with Jean-Éric Pelet
IN CLEAR FOCUS: Jean-Éric Pelet, author of “Consumer Behaviour: Understanding Consumers in a Digital Landscape,” explores technology’s impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China’s advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biometric hospitality project, which adjusts environments based on guests’ physical and emotional states.
Episode transcript
Adrian Tennant: Coming up in this episode of IN CLEAR FOCUS:
Jean-Éric Pelet: Technology doesn’t just change what we buy, it also changes how we think, feel, and behave. If you want to connect with consumers today, you need to understand the psychology behind digital choice.
Adrian Tennant: You’re listening to IN CLEAR FOCUS, fresh perspectives on marketing and advertising produced weekly by Bigeye, a strategy-led, full-service creative agency growing brands for clients globally. Hello, I’m your host, Adrian Tennant, Chief Strategy Officer. Thank you for joining us… View Full Transcript
Jean-Éric Pelet: Thank you very much, Adrian.
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Jean-Éric Pelet: Hello. I am Jean-Éric Pelet, author of “Consumer Behaviour: Understanding Consumers in a Digital Landscape,” published by Kogan Page.
My book explores how digital environments transform consumer decision-making processes and brand interactions, drawing from my extensive research in how technologies like artificial intelligence, augmented reality, and blockchain reshape how we shop and engage with brands.
Whether you are a marketing professional, business student, or brand manager, this book will help you understand the psychological and social dynamics driving consumer behavior in our digital world. You will learn about emerging trends in social commerce, voice technology, and ethical marketing with practical insights and international case studies to guide your strategic decisions.
Timestamps
00:00: Introduction to Digital Consumer Behavior
02:10: The Evolution of Consumer Habits
03:10: Transformations in the Marketing Mix
04:11: The Impact of Voice Commerce and AI
04:47: Emerging Technologies: AR and the Metaverse
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