Buffbunny
Buffbunny Strategic consumer research partnership to expand Buffbunny’s reach from Millennial loyalists to Gen Z fitness enthusiasts. From Athleisure to Athletic Excellence: Repositioning Buffbunny. Services Qualitative Research, Brand Strategy, Audience Analysis, Marketing Strategy Overview Buffbunny Collection, seeking to expand its reach from its established Millennial female demographic to younger Gen Z weightlifting enthusiasts, partnered with Bigeye to transform its brand perception from athleisure to serious fitness wear. Bigeye uncovered crucial insights about Gen Z female consumers’ values, needs, and purchase motivations through extensive focus group research with the target demographic. The resulting strategic deliverables included a revised brand messaging framework emphasizing inclusivity and performance, detailed social content recommendations, and recommended product line adjustments. This holistic approach repositioned Buffbunny Collection to engage a new generation of fitness enthusiasts while maintaining their existing customer base, demonstrating the power of research-driven brand evolution. Research-Driven Growth When your nine-figure brand was built without outside investors, every strategic move must generate sustainable returns. We delivered generational intelligence that protects organic growth investments while unlocking expansion opportunities. Our focus groups revealed Gen Z weightlifters prioritize performance over versatility, authenticity over trends, and community connection over product features alone—insights that repositioned the entire brand approach. Discover More Let’s create something amazing together. Get in Touch
Florida Crystals
Florida Crystals Strategic expansion transformed this exclusive organic sugar brand into a national powerhouse. Florida Crystals’ sweet success – an integrated approach to boost brand awareness and drive sales. Services Research, Market Intelligence, Brand Strategy, Creative Asset Development, Website Development, Media Planning and Buying, Programmatic Advertising, CTV & OTT Advertising, Video Production Overview Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative agriculture across 190,000 acres of diverse farms, faced challenges of low brand visibility and sought increased sales. Turning to Bigeye for a comprehensive solution, we integrated existing research into a data-driven approach, focusing on creative asset development, digital media planning, and holiday-season campaigns. Strategic multi-channel digital efforts, informed by business intelligence, were complemented by website updates and video production to enrich the brand narrative. Bigeye’s integrated approach resulted in heightened brand awareness and tangible sales conversion, particularly targeting “Impressionable Trendies” and “Quality Seeking Experimenters.” Measurable outcomes, from “Get Ingredient” clicks to “add-to-cart” actions, reflected the campaign’s effectiveness, reinforcing Florida Crystals’ 60-year history, sustainable practices, and community commitment. The integrated strategy not only elevated brand presence but also positioned Florida Crystals for sustained growth, showcasing a compelling narrative aligned with consumer values of quality and sustainability. The Sweet Spot of Strategy We don’t guess what works, we analyze what drives results. Our expertise in consumer intelligence transformed existing insights into actionable strategies, informing every tactical decision from creative to media placement. Strategic consumer analysis identified “Impressionable Trendies” and “Quality Seeking Experimenters” as key audiences, driving targeted creative development and media optimization. Full-funnel media execution across social, digital, and Retail Media Networks balanced awareness and conversion goals, while our EyeQ insights service optimized creative performance. Cross-channel campaigns featuring authentic storytelling and influencer partnerships connected health-conscious consumers with Florida Crystals’ regenerative agriculture story. Strategic holiday campaigns leveraged seasonal baking trends and gift-giving moments, driving peak sales periods through targeted messaging that positioned organic sugar as premium choice. Play Discover More Let’s create something amazing together. Get in Touch
Coverings
Coverings Modern creative strategy drove record attendance for this industry-defining marketplace. Revitalizing Coverings: A striking brand transformation leads to record-breaking turnouts. Services Services: Brand Strategy & Positioning, Campaign Development, Website Design, Collateral Design, Tradeshow Design Overview Coverings stands as North America’s largest ceramic tile and natural stone event, annually uniting nearly 25,000 industry professionals with over 1,000 exhibitors across 450,000 square feet of show floor. Facing significant post-pandemic attendance decline, this industry-defining marketplace partnered with Bigeye to rejuvenate its brand identity and drive recovery. Our immersive creative approach featured minimalist design, vibrant typography, and bold messaging inspired by the event’s museum-worthy exhibits. The modern aesthetic incorporated organic forms and hand-drawn brushstrokes symbolizing creativity, while a new brand pattern represented water, clay, earth, and heat. The result was one of the highest attendee and exhibitor turnouts in event history. Building Industry Connections Post-pandemic recovery required bold reinvention. Our creative strategy captured the essence of craftsmanship and innovation, transforming industry standard into must-attend phenomenon. Discover More Let’s create something amazing together. Get in Touch