NTT Data

Global brand campaign created for The Open Championship deployment by this technology powerhouse.

Global Scale Meets Championship Precision

Services

Services: Brand Strategy, Employer Branding, Campaign Development, Paid Media Planning, Social Media Strategy, Content Marketing, Stakeholder Alignment, Athletic Sponsorships

Overview

NTT Data serves 75% of Fortune Global 100 companies across 50+ countries with 200,000 professionals worldwide. As the #2 worldwide provider of Managed Security Services and 6th most valuable IT services brand globally, they needed fresh creative work that would resonate with elite enterprise clients while building broader brand awareness. Bigeye developed the comprehensive “Ignite” global brand campaign created specifically for deployment during The Open Championship golf tournament. Our creative approach featured distinctive design elements including the “Sunrise” arch symbolizing joy and diversity, “Sphere” elements representing global connectivity, and “Angled lines” reflecting world-changing speed and upward movement. The clean, cohesive visual system maintained sophisticated minimalism while remaining personable and engaging, designed to prove expert status, improve brand perception, build trust, and attract new clients across global markets.

Ignite Campaign

Strategic creation for The Open Championship deployment required sophisticated creative that resonated with Fortune Global 100 clients while building broader brand awareness for this technology powerhouse.

“Sunrise” arch elements symbolized joy, diversity, and new beginnings, while “Sphere” graphics represented global connectivity for this 50+ country technology leader serving elite enterprise clients.

“Angled lines” design elements reflected world-changing speed and upward movement, creating sophisticated visual system that proved expert status while maintaining approachable brand personality.

Clean, cohesive design language created for The Open Championship positioned the #2 worldwide Managed Security Services provider for continued global growth and client attraction.

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