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The Registry on the Park
Rebrand transformed Atlanta luxury living into an exclusive botanical oasis near Piedmont Park.
Transforming The Registry on the Park into a luxurious urban oasis in the heart of Atlanta.
Services
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative. Copywriting, Website and Voice Development, Signage Design
Overview
Located in Atlanta, Georgia, The Registry on the Park was a rebrand of an existing project, so the target audience was unique in that it included both existing residents and new ones. Taking inspiration from the community’s walkable proximity to both the Atlanta Botanical Garden and Piedmont Park, we created a name and brand identity system that fused lavish luxury with the serenity of nature—A story of urban-core living told through a lush, botanical lens.
The resulting brand is refined, whimsical, and eclectic, designed to appeal to our well-to-do, arts-focused audience. The Registry on the Park is a prestigious city address with the unique ability to transport residents to a serene and bucolic place.
Where Urban Meets Botanical Elegance
Sophisticated rebranding fused luxury living with botanical serenity. Strategic positioning created an exclusive address that whispers prestige while honoring the natural beauty of Piedmont Park.
Brand identity system drew inspiration from walkable proximity to Atlanta Botanical Garden and Piedmont Park, creating refined aesthetic that appeals to arts-focused, affluent demographics.
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