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Nutrafol
Strategic design partnership scaled visual excellence for this $1B hair wellness category creator.
Science Meets Sophisticated Design
Services
Services: Creative Production & Design, Brand Collateral Development, E-commerce Creative, Performance Creative, Cross-Channel Campaign Support
Overview
Nutrafol stands as the #1 dermatologist-recommended hair growth supplement in the U.S., serving over 1 million users through 4,500+ healthcare professionals and backed by 20+ clinical studies. Following Unilever’s $1 billion acquisition, the brand more than doubled turnover and became the second-largest in Unilever’s Wellbeing division. This explosive growth created complex design demands requiring agile, high-quality creative support that could maintain brand consistency across expanding touchpoints. Bigeye provided strategic design partnership delivering graphic design for social media, email campaigns, packaging mockups, custom presentation layouts for stakeholder communications, and cross-functional collaboration ensuring seamless brand alignment. Our ongoing creative support maintained visual excellence during rapid expansion while enabling internal teams to scale without compromising the premium quality demanded by this science-backed category pioneer.
Premium at Scale
High-quality graphic design across social media, email campaigns, and promotional materials maintained Nutrafol’s elevated clinical aesthetic while supporting rapid post-acquisition growth.
Custom presentation layouts for stakeholder communications and retail pitches ensured brand consistency across internal teams and external healthcare professional networks.
Cross-functional design collaboration supported the category pioneer’s expansion from startup to Unilever’s second-largest Wellbeing brand without compromising premium positioning.
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